Track brand performance and reputation in AI Search Engines & LLMs

Finally, an optimisation tool that gives you in-depth competitive insights across AI Search Engines like Google AI Overviews, Bing Co-Pilot, Search GPT, ChatGPT, Gemini, Claude and more.

get your free ai search brand report

We track all major LLMs and AI Search engines

so you know how your brand is performing

whether your reputation is at risk

how you compare to competitors

which sources are being cited

so you know how your brand is performing

What are LLMs saying about your brand?

AI-generated content is rapidly reshaping brand visibility. But how often is your brand appearing in AI search results? Who gets cited the most in your industry? Which competitors are dominating AI-generated conversations? Traditional SEO tracking tools don't provide these answers—but we do.

The Authoritas AI Brand Analyser gives you full visibility into how Large Language Models (LLMs) like Google Gemini, ChatGPT, Claude and Deep Seek and AI Search Engines like Google AI Overviews, Bing Copilot and Perplexity mention and reference your brand.

Track AI Share of Voice across branded and unbranded queries

Compare citations across AI search engines to see who dominates in your industry

Monitor trends daily, weekly, and monthly with real-time AI tracking

Optimise your presence in AI-generated search results and influence brand perception

Why this matters: AI Search is growing - Are you being left out?

Traditional search engines are evolving; AI-driven models are changing the way users discover brands.

AI Overviews and Generative Search: Google's AI Overviews, Bing Copilot, and SearchGPT are influencing purchase decisions.

AI Chatbots Are Becoming Assistants: With the rise of AI-powered agents, more users will rely on chat-based answers.

Early Adopters Win: Brands that adapt early will dominate AI-generated citations and recommendations.

Don’t wait—track your brand's AI footprint before your competitors take the lead.

Measure your AI Brand Presence now

Monitor brand reputation and start to influence how AI represents your brand

LLMs don’t just rank content - they shape public perception. Ensure your brand is presented accurately and favourably across AI-generated search results.

Track sentiment in AI-generated content to understand how your brand is portrayed.

Identify misinformation and incorrect AI citations before they spread.

Monitor brand perception trends across multiple AI platforms.

Detect AI hallucinations and misinformation to mitigate reputational risks.

Unique to Authoritas: Use our interactive AI-driven question builder to create a comprehensive set of queries for each buyer persona across the full customer journey and get a customised perspective on your market.

What are LLMs saying about you?

Brand Performance: Measure AI Search Visibility & Impact

AI-generated citations directly impact brand awareness, organic traffic, and even conversions. Get ahead with real-time, multi-model tracking.

Measure AI Share of Voice for branded vs. unbranded searches without muddying the data.

Compare citations and mentions across AI search models and track trends over time.

Upload your own keywords and questions to ensure relevant AI tracking.

Choose hourly, daily, weekly, or monthly tracking based on your needs.

Track category-level trends and emerging topics in unbranded searches.

Exclusive to Authoritas! Branded vs. Unbranded Flow: We separate brand-specific queries from generic industry questions, ensuring you get clearer insights without biasing your Share of Voice analysis.

Claim your free initial analysis

Understand your Audience and how they are using AI Search Engines

Unlike other black-box AI platforms, the Authoritas Brand Analyser keeps you in control. We provide full transparency into the questions and responses shaping potential customers' perceptions of your brand.

Use our AI tools to generate relevant personas and see how they search for your products across the whole buyer journey

Unlock ‘Key Factors’ for each category and sub-category within your niche to understand what motivates customers to choose one brand over another

Upload or use AI to generate long-tail questions and SEO phrases and conduct in-depth audience research in multiple languages simultaneously

Discover what LLMs say about your brand in response to queries from potential and existing customers

Segment AI search results by buyer personas and audience needs.

Discover where you a lack of citations is adversely affecting your brand’s perception for important categories, sub-categories and key factors for each persona

Unique to Authoritas: Using our interactive flow builder, you can create a systematic framework to generate a consistent set of key factors, questions and SEO phrases across multiple languages simultaneously.

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Competitive Analysis: Benchmark against your competitors in AI Search

Are your competitors getting cited more in AI-generated search results? We provide the most comprehensive AI brand analysis available.

Track competitive market positioning shifts over time.

See which competitor content is being referenced most often in AI-generated responses.

Compare the most cited third-party sites for each model and across all LLMs in your industry.

Identify content gaps - understand what’s working for competitors and how to improve your own AI visibility.

Exclusive to Authoritas: Our ‘Unbranded Flow’ provides objective, data-driven insights, offering a clear, unbiased view of market trends. Meanwhile, our ‘Branded Flow’ delivers in-depth qualitative analysis, using AI-powered prompts to help you compare your brand against competitors in insightful and strategic ways.

what are you waiting for?

Comprehensive AI citation tracking - Go beyond APIs

Most platforms only track API outputs—we go further. Our tool crawls the UIs of major AI Search Engines and combines it with API data for the most accurate AI Share of Voice tracking available.

AI Search Engines Covered:

Google AI Overviews

Bing Copilot

SearchGPT

Perplexity

Leading models via API: Gemini 1.5 Flash, Gemini 1.5 Pro, GPT-4o, GPT-4o mini, Claude 3.5 Sonnet, Claude 3.5 Haiku, DeepSeek (Coming soon)

Unique to Authoritas: Unlike competitors, we don’t rely solely on API data. Our multi-source tracking ensures you see what millions of users see daily when using AI Apps.

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Stay informed with custom reports, alerts and AI commentary

Never miss a critical insight - track your brand’s AI presence with real-time alerts, AI-powered summaries, and automated reports, ensuring you stay ahead of industry trends and competitor movements.

Stay ahead with real-time, customizable alerts - never miss a critical shift in your brand’s AI visibility.

Leverage AI-powered summaries - get instant, digestible insights on market trends, brand mentions, and competitor activity.

Access deep, data-rich reports tailored to your needs - customise metrics and visualisations for unparalleled clarity.

Seamlessly export insights in multiple formats (CSV, PDF, API) to integrate into your existing workflows and analysis tools.

Automate reporting for effortless tracking - schedule regular updates to monitor brand performance without manual effort.

Connect directly with BI platforms like Looker Studio, Power BI, and Tableau to supercharge your data analysis and decision-making.

Exclusive to Authoritas: Seamlessly integrate with our advanced SEO reporting to gain a complete, high-level view of your brand’s performance across both AI search and traditional SEO.

Why not meet with us?

These leading SEO agencies and in-house teams are already on top of it!

If you track the right data and apply it in the right way, then you can outperform your competitors and capture potential buyers when they have questions you are best placed to answer.

Meet with us & we'll share actionable AI Search Insights

Gain a First-Mover Advantage – Stay ahead of competitors as AI-powered search becomes mainstream.
Unlock Exclusive Insights – Track your AI Share of Voice, citations, and market trends before anyone else.
Optimise for the Future of Search – Learn how AI models reference your brand and improve visibility in AI-driven results.

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AI Search FAQs for Brands

What is AI Share of Voice, and why does it matter?

AI Share of Voice (AI SOV) measures how frequently your brand appears in AI-generated search results, citations, and responses across search engines, AI chatbots and Large Language Models (LLMs) like Google AI Overviews, Bing Copilot, ChatGPT, and Perplexity. This metric is critical because AI-driven search is shaping how consumers discover, research, and decide on brands. If your competitors are mentioned more often, they’re winning visibility in the next generation of search.

How is this different from traditional SEO tracking?

Traditional SEO tools track organic rankings, backlinks, and keyword performance in search engines like Google and Bing. However, these tools do not track AI-generated results, which are increasingly replacing traditional search listings. Our solution analyses LLM citations, mentions, and AI-generated responses, providing a real-time view of brand visibility in AI search.

How do you track AI citations and mentions across multiple AI search engines?

We use a dual approach:
1. Direct API integration with AI models like Gemini, ChatGPT, Claude, and DeepSeek.
2. Crawling AI search interfaces (Google AI Overviews, Bing Copilot, Perplexity, etc.) to capture real-world results that millions of users see.

Can I track both branded and unbranded queries?

Yes! Our tool allows you to analyse two distinct search flows:
1. Branded Queries – How AI models talk about your brand specifically.
2. Unbranded Queries – How AI-generated responses rank your brand against competitors in category-level searches (e.g., “best running shoes” instead of “Nike running shoes”).
This separation ensures clear, unbiased competitive insights.

Can I upload my own keywords and track specific industry-related questions?

Absolutely! You can customise the analysis by uploading your own keywords, brand terms, and industry-specific questions. Our interactive AI-driven question builder also suggests a comprehensive set of queries tailored to your buyer personas and customer journey stages.

How do you track sentiment and brand reputation in AI-generated content?

We analyse the tone, sentiment, and perception of AI-generated mentions about your brand.

This helps PR and brand managers:

• Identify misinformation or inaccuracies in AI responses.
• Monitor shifts in brand sentiment across different AI platforms.
• Understand whether AI models describe your brand positively, neutrally, or negatively.

Can I compare my brand’s AI visibility to competitors?

Yes! Our Competitive Intelligence feature provides:

• Side-by-side comparisons of AI-generated mentions and citations for your brand vs. competitors.
• The most-cited third-party sources influencing AI-generated answers in your industry.
• Market positioning trends—track how AI models rank brands over time.

This ensures you don’t fall behind in AI-driven search.

How does this solution help SEO and PR teams prepare for the future of search?

AI-driven search engines and chat-based assistants are becoming a major discovery channel. Early adoption ensures you:

- Adapt to AI Overviews and conversational search trends.
- Optimise brand visibility before competitors dominate AI citations.
- Future-proof your SEO and PR strategies as AI search continues evolving.
With AI-generated answers shaping purchase decisions, tracking your brand’s AI presence is no longer optional - it’s essential.

Do you offer training?

Yes, all accounts include:
- Personal onboarding session
- Access to training materials
- Regular strategy workshops
- Dedicated support

Can I try the AI Search Brand Analyser for free?

Yes, you can run 100 questions against one provider's AI model to get an idea of the value the platform provides.

We also offer a Freemium account for the Authoritas SEO platform which includes 1 site and 1,000 keyword rank checks per month.

Do I need to commit to a long-term contract?

No, we offer flexible monthly plans with the option for annual pricing discounts.
- Many brand and digital marketing teams even use us in combination with other AI-enabled SEO tools.