Know Exactly Which Sources Power AI Models
‍and How They Use Your Content

AI search engines and LLMs pull information from thousands of domains, brands, and third-party publishers. Authoritas exposes the source ecosystem behind AI-generated answers so you can see where your content appears, which competitors models rely on, and how third-party sites influence your visibility.

Get transparency over source usage across major AI platforms so you can protect IP, strengthen authority, and shape smarter content, PR, and commercial strategies.
Start Your AI Search Visibility Trial

Understand Where AI Platforms Source Their Information

See the domains and publishers each model relies on — and how your content performs.
Our LLM Source Data analysis reveals the domains, brands, and content types that feed into AI-generated answers across thousands of prompts. Understand which third-party sites models depend on most, where your content is surfaced, and how you compare to competitors.

Identify the third-party domains each model cites most frequently.
See where your content appears vs where competitors dominate.
Track which publishers with licensing deals (e.g., OpenAI, Perplexity) receive elevated prominence.
Understand whether your niche depends heavily on certain publishers or content hubs.
Benchmark source visibility to guide content creation, PR outreach, and media planning.

See exactly which sources AI models rely on in your category.

LET'S SEE WHAT STORY THE DATA TELLS

Cross-Model Comparison: Compare Source Visibility Across Major AI Platforms

See how source prominence shifts between LLMs and AI search interfaces.
Each model favours different domains and content types. Our cross-model comparison shows how source visibility changes across ChatGPT, Gemini, Perplexity and others — allowing you to identify where you’re strong, where you’re weak, and which models reward your content.

Compare source prominence across top AI platforms.
Understand which types of sites (publishers, forums, ecommerce pages, government sources) rank strongly in each model.
Identify third-party sources you need to appear on to improve visibility in specific models.
Analyse whether models are relying on static training data or surfacing information dynamically through retrieval.
Track competitor strength across models to uncover opportunities.

Compare how your visibility shifts across every major AI models.

LET'S SEE WHAT STORY THE DATA TELLS

Winning Content Format: Reveal the Brand & Competitor Messages AI Bots Prioritise

Understand what “winning content” looks like in each model — and use it to shape your strategy.
AI platforms don’t just choose sources — they favour certain content formats, structures, and messaging patterns. By analysing the top-performing pages surfaced for your category, you can see what each model rewards and use these insights to shape your editorial playbook.

Analyse the top pages and content formats performing in each model.
Understand which prompts your competitors’ content performs strongly for.
Identify the content structures, themes, and signals that models prioritise.
Use competitor patterns as a blueprint to guide your content and editorial strategy.
Adapt your messaging to match what AI platforms elevate within your niche.

Discover the content formats each AI model rewards — and replicate them.

LET'S SEE WHAT STORY THE DATA TELLS

AI Platform Licensing Deals: Understand the AI Platform to Publisher Dynamic

See which publishers have licensing agreements with AI platforms — and how that affects visibility. Unlike SEO, AI search is heavily shaped by content licensing. Some publishers have formal agreements with platforms like OpenAI and Perplexity, giving them increased influence in certain categories. Authoritas maintains a proprietary database of these deals so you can understand how they affect your visibility.

Identify which publishers have licensing agreements with AI platforms.
See which licensed publishers own the sites dominating your category.
Understand whether these deals give certain content undue prominence.
Use this intelligence to shape your PR, media outreach, and partnership strategies.
Make more informed decisions about where you need coverage to stay visible in AI search.

Find out whether licensed publishers are shaping your AI visibility.

LET'S SEE WHAT STORY THE DATA TELLS

Start Improving Your AI Search Visibility Today

  • See which sources and publishers models rely on in your category
  • Understand how often your content is surfaced across major AI platforms
  • Reveal where competitors outperform you in AI-generated answers
  • Identify third-party sites you need to be visible on
  • Understand cross-model differences to guide content & PR strategy
  • Get a full walkthrough of your brand’s AI search footprint

FAQs for Audience Research

What does LLM Sources tracking actually show me?

Chevron
It reveals which domains, brands, and content types major AI platforms are using in their answers—along with how often, how prominently, and in what context those sources appear.

Which AI models and platforms are supported?

Chevron
We track leading LLMs via both API and live UI crawling, including ChatGPT, Gemini, Perplexity, Bing Copilot, Google AI experiences, and more.

How is this different from standard API-based analytics?

Chevron
Most tools only analyse API responses. We crawl real interfaces, showing the actual outputs users see—citations, links, summaries, and source ordering.

Can can I see whether LLMs are using my content?

Chevron
Yes. You can track citation frequency, visibility, link position, and whether your content appears in responses across branded and unbranded queries.

Does this help identify competitors that LLMs rely on?

Chevron
Absolutely. You can compare your visibility to competing sources to see who dominates specific topics, themes, or industries.

Will this show me if LLMs use my content without attribution?

Chevron
Yes. We highlight mismatches between where your content influences an answer and where you are or aren’t credited.

Can I upload my own topics or keywords to track?

Chevron
You can create tailored prompt sets based on your themes, product areas, editorial pillars, or industry topics to monitor exactly what matters to you.

How often is the data refreshed?

Chevron
You can monitor hourly, daily, or weekly depending on how closely you want to track fluctuations or emerging trends.

Can I measure the accuracy of how LLMs summarise my content?

Chevron
Yes. We analyse how each model represents your information, helping you flag distortions, errors, or hallucinations.

Can this support commercial or licensing discussions?

Chevron
Yes. Source data, citation volumes, and visibility trends provide hard evidence to support licensing negotiations and usage verification.

Is this only for media or editorial organisations?

Chevron
Not at all. Any business whose content, data, or expertise may be used by AI platforms can use LLM Sources to track visibility, attribution, and competitive influence.

Is the platform suitable for global brands?

Chevron
Yes. Authoritas supports multilingual and localised tracking, enabling international brands to analyse AI search visibility and sentiment across multiple markets simultaneously.