AI Search Analytics for Publishers -
‍Track, Optimise & Monetise

Understand how AI platforms use your content. Unlock licensing revenue. Reach new consumers. Protect your IP.
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We track all major LLMs and AI Search engines

so you know how your content is performing

so you know how your content is performing

where your content is being consumed

how it's being summarised

which sources are being cited

so you know how your content is performing

The rapid adoption of AI is reshaping how users discover and consume information

61% of gen-Z and 53% of millennials report that they are using AI tools in place of search for information retrieval. (Source: The Verge ‘Remodelling the Internet’, 2025).
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Your content is almost certainly being used by AI systems to respond to user prompts. This carries risks and opportunities. Your brand might be visible but users may not need to visit your website. Licensing revenues might follow but these systems can misrepresent your journalism.

Why this matters: AI Search is growing - Are you being left out?

Traditional search engines are evolving; AI-driven models are changing the way users discover your content.

AI Overviews and Generative Search: Google's AI Overviews, Bing Copilot, and SearchGPT are influencing purchase decisions.
AI Chatbots Are Becoming Assistants: With the rise of AI-powered agents, more users will rely on chat-based answers.
Your content powers LLMs. Now get the data to prove its value.

Don’t wait—track the AI footprint of your content before your competitors take the lead.

DISCOVER HOW LLMS CONSUME YOUR CONTENT

Major media groups and news publishers need data to fuel critical decisions

To paywall or not to paywall?  To license or not to license?  We gather the data to help you make an informed choice and track your licensing agreements.

Are LLMs referencing your content or your competitors’?
Which topics and stories are you leading on… or missing out?
Do ChatGPT, Gemini and Perplexity cite your content in the top position?
Are AI platforms accurately representing your journalism—or ignoring it?
How do you benchmark against competitors with or without similar licensing deals?

Unique to Authoritas: Create a structured set of queries across your editorial pillars to identify where AI platforms are using your content—and where you're missing out on monetisable exposure.

LET'S DIG INTO THE DATA TOGETHER

Our Solution: The Authoritas AI Media Analyser

AI-driven citations are reshaping how audiences discover journalism—and who gets credit. Our platform gives publishers the data to reclaim control and maximise the value of their content in AI search.

Track AI Share of Voice across branded and unbranded queries to understand where your journalism is visible—and where it’s being overlooked.
Compare citation volume and prominence across platforms like ChatGPT, Gemini, Perplexity, and Bing Copilot to see which stories and sources get surfaced most often.
Upload your own editorial themes, keywords, or storylines to monitor how specific content performs in AI-generated responses.
Track by the hour, day, or week to identify shifts in how your content is used—and how quickly competitors are gaining ground.
Spot emerging trends in unbranded topical prompts (e.g. “top stories today” or “latest on Ukraine”) and align your content strategy to match.

Exclusive to Authoritas: Our Branded vs. Unbranded Flow gives you a clear view of how your publication performs in generic news discovery versus brand-specific prompts—so your Share of Voice insights are clean, unbiased, and actionable.

ARE COMPETITORS BEATING YOU TO THE PUNCH?

Understand your Audience and how they are using AI Search Engines

Monitor and optimise the use of your content across leading AI platforms.

Citation Frequency & Link Position - See how often you're cited and where in the answer you’re linked (1st, 2nd, etc).
Total Citation Volume - Understand how many links appear and what % are yours.
Platform Coverage - Track visibility across ChatGPT, Gemini, Perplexity, Bing Copilot, and more.
Topic & Prompt Categories - Analyse generic, thematic, and story-specific prompts (e.g., “Ukraine war” or “Top stories today”).
Competitive Intelligence - Compare your performance to publishers with similar AI licensing deals.
Attribution & Scraping Insights - Understand where you’re cited vs. where you’re missing. Flag unauthorised use.

 Licensing & Legal Focus:  We’re not a black box. Authoritas reveals and records how and where your licensed content appears in AI responses—helping you defend IP, support licensing negotiations, and ensure fair attribution.

DO LICENSING DEALS BOOST YOUR CITATIONS?

What Publishers Say They Value Most

Stay ahead of the pack—track how your journalism is cited in AI search compared to other licensed publishers.

Maximise Licensing Revenue - Use data to optimise visibility and boost your share of variable deal payouts.
Reach New Audiences - Build awareness of your brand amongst AI users, who are likely to be younger.
Protect Your Brand - Identify misinformation, hallucinations, or brand-damaging inaccuracies.
Outsmart the Competition - Know what stories and angles competitors are winning with—and close the gap.
Editorial Optimisation - Align content strategy with LLM topic trends and citation opportunities.
Data-Driven Deal Negotiation
Back your position with hard AI visibility data.

Exclusive to Authoritas: We integrate our LLM responses and results analysis with our database of AI Platform and Publisher Licensing Deals ensuring you get some independent data to backup your negotiated position.

what are you waiting for?

Comprehensive AI citation tracking - Go beyond APIs

Most tools only look under the hood. We show you what your readers actually see.  Authoritas goes beyond API data by crawling the live interfaces of AI search engines like ChatGPT, Gemini, and Perplexity—giving publishers the most accurate view of how their journalism is cited and surfaced in real-world AI responses.

AI Search Engines Covered:
Google AI Overviews
Bing Copilot
SearchGPT
Perplexity
Leading models via API: Gemini 1.5 Flash, Gemini 1.5 Pro, GPT-4o, GPT-4o mini, Claude 3.5 Sonnet, Claude 3.5 Haiku, DeepSeek (Coming soon)

Unique to Authoritas:  Unlike competitors, we don’t rely solely on API data. Our multi-source tracking ensures you see what millions of users see daily when using AI Apps.

LET'S SEE WHAT STORY THE DATA TELLS

An AI Search Solution built for publishers and content businesses

Never miss a critical insight - track your brand’s AI presence with real-time alerts, AI-powered summaries, and automated reports, ensuring you stay ahead of industry trends and competitor movements.

Created with media businesses, for media businesses
Supports RAG licensing strategy optimisation
Transparent, privacy-conscious tracking
Optional server log integration or lightweight tracking script (coming soon)
Automate reporting for effortless tracking - schedule regular updates to monitor content performance without manual effort.

Exclusive to Authoritas: Seamlessly integrate with our advanced SEO reporting to gain a complete, high-level view of your brand’s performance across both AI search and traditional SEO.

MEET WITH A SENIOR MEMBER OF OUR TEAM

We're here to help you set a viable publishing strategy for the AI age

  • Gather comprehensive data to better inform key business decisions
  • Track every niche of your market and see what LLMs are saying and which sources they are using
  • Analyse your competitive presence and how your content is consumed and presented by AI engines
  • Determine how AI Platform and Publisher licensing deals are impacting your space
Don’t miss out!  We only send the good stuff — exclusive research insights, occasional perks, and early access to new features.  You can opt out anytime (but the smartest SEOs stick around for a reason).
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FAQs for Publishers

Are we being cited in ChatGPT, Gemini, or Perplexity—and how can we tell?

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Yes, we track real-world outputs from major AI platforms by crawling their interfaces and combining that with API data. This allows us to show exactly when, where, and how your journalism is cited, mentioned, or linked to in AI-generated responses.

How do we know if our content is being used without attribution?

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We identify gaps between where your content is clearly influencing AI answers and where you’re not being credited. We also help flag potential scraping or hallucinated summaries that misuse your editorial work.

Can we use this data to support licensing negotiations with AI companies?

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Absolutely. We provide concrete, defensible data on the volume and positioning of your citations across platforms—ideal for substantiating your value in variable revenue share licensing deals.

Can we see how our content compares to other publishers with AI deals?

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Yes. Our competitive benchmarking shows how you stack up against peers—especially those with parallel AI licensing arrangements—across key topics, prompt categories, and citation volumes.

Do you support tracking by editorial section or topic?

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We do. You can categorise your prompts and content themes by topic (e.g., Politics, Sport, Business) and even monitor specific storylines. This lets you see how different parts of your newsroom are performing in AI search.

What’s the difference between branded and unbranded prompts?

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Branded prompts reference your publication directly (e.g., “latest news from The Guardian”), while unbranded prompts are generic (e.g., “top stories today” or “Ukraine war coverage”). We separate these to provide a cleaner view of where your content genuinely leads in news discovery.

Can we track specific articles, headlines, or story coverage?

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Yes. You can upload your own keywords, headlines, or story URLs and monitor how those pieces appear—or fail to appear—in AI answers. This helps guide editorial strategy in real-time.

Can we measure sentiment or tone in how LLMs talk about our journalism?

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Yes. We analyse whether your publication is presented positively, negatively, or neutrally in AI-generated summaries—allowing you to detect shifts in sentiment or reputation risk.

Do you support referral tracking or analytics integration?

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We offer optional integration with tools like GA4 or lightweight scripts that help track whether any traffic or engagement is coming from AI platforms—though referral traffic is often minimal in current LLM implementations.

Can this help us identify and respond to misinformation or hallucinated facts?

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Yes. You can monitor AI-generated responses for factual errors, incorrect sourcing, or hallucinations tied to your brand or reporting. This is crucial for safeguarding editorial integrity.

Do we need technical integration or developer support to get started?

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Not at all. You can start tracking your AI presence with just a domain and a list of topics. Server log or GA4 integration is optional for deeper insights.

Is this tool only for large publishers?

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No. We work with national titles, digital-first publishers, and specialist content brands alike. Whether you're managing a single site or an entire group of publications, our tools scale to fit your editorial and commercial needs.