Just one of our expert
Ben is a content specialist at Impression, focusing on on-site SEO and content optimisation, as well as co-hosting Impression’s RankUp SEO podcast. He’s spent his SEO career at Impression, joining while still a student in 2016. Now he splits his time between providing specialist on-page work for Impression’s largest clients and leading SEO strategies. Alongside working from home in the last 8 months, he’s enjoyed walking in the beautiful Vale of Belvoir and spending time with friends in the virtual world of online board games.
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This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
The whole SEO industry has been debating how best to understand what the searcher's intent is for the past few years. In this guide, we look at answering practical questions around user intent, what it is, how to analyse it and what to do with your findings.