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As Content Marketing Manager at Square, Carla specialises in on-page optimisation, link building and digital PR. With a marketing career spanning over five years her portfolio includes top e-commerce, leisure and insurance clients. Outside of work she is a resident foodie, avid reader, traveller and film addict.
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This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
This guide helps you take a systematic look at all the key elements of competitive analysis for SEO. It covers, how to define your market, how to analyse your competitors' performance, competitive gap analysis, SWOT analysis, SERP analysis and how to set goals for your SEO project.