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![Charlie Williams](https://cdn.prod.website-files.com/6349278eb7be8f9b302447d9/63ce715b762a07da9add27bc_WELWdf3NSHTAkNfmojIcLFv9kIakpV0lAFanccVqYIQ.webp)
A search veteran who’s worked just about every kind of role over more than a dozen years in the industry, Charlie runs Chopped Digital, an SEO & content strategy consultancy dedicated to helping create better sites and smarter SEOs. He also thinks keyword research is *amazing* for finding the content your audience wants from you.
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This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
![Sales chart showing growth in ecommerce sales online](https://cdn.prod.website-files.com/6349278eb7be8f9b302447d9/636a82a461e0e402bcf8be51_ecommerce-growth-2020-UK.webp)
If you would like to drive more buyers to your eCommerce site, then you need to learn the most successful techniques for growing relevant traffic to your site using a combination of SEO techniques and tactics. In this actionable guide to eCommerce SEO, we cover some of the unique characteristics of optimising for online stores that differ from non-transactional sites.