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Christopher is the lead SEO consultant at the agency IMPACT Extend. He helps omnichannel players in Denmark and big B2B companies with SEO. He has also been a speaker at SEOday in Denmark in for three years running. He is excited about customer journeys, content and data. He developed the Google Volatility Score as a better way to understand the competition on Google. Christopher also created the Fresh data project to always have updated data in the customer's Keyword analysis. Currently he is building a pixel tracker for better rank tracking.
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This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
Whether you are part of an enterprise in-house SEO team or SEO agency team it is more likely than not that you will have to ‘report’ on and share your SEO progress and activities with management, colleagues or clients. This guide discusses the type of metrics to report and then different ways of producing high quality insightful SEO reports.