What Makes Us Click on a SERP Result? [SEO click through rate study]
MANY of us have seen SEO click through rate (CTR) studies, performed on large data sets, but what can we learn from these, and, more to the point, are they truly representative? Given the ever changing nature of the SERPs – are click-through rate (CTR) studies too crude and limited in their scope to cater for the multi-faceted nature of a typical SERP? And in fact is there even such a thing as a typical SERP anymore?