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![James Gurd](https://cdn.prod.website-files.com/6349278eb7be8f9b302447d9/63ce716333a37a140607533c_iZJIjR3Onlo2fRfBJpxAnF3HbyEzFk4-GhbDOHPJkXk.webp)
As a specialist eCommerce strategy and replatforming consultant, James helps organisations deliver ecommerce growth based on realistic plans and budgets and specialises in ecommerce replatforming, guiding organisations through the complexities of a new platform build or replatforming project, as a technology/solution agnostic independent consultant. He’s the co-founder of the popular #EcomChat Twitter group and the Re:platform podcast.
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This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
![Sales chart showing growth in ecommerce sales online](https://cdn.prod.website-files.com/6349278eb7be8f9b302447d9/636a82a461e0e402bcf8be51_ecommerce-growth-2020-UK.webp)
If you would like to drive more buyers to your eCommerce site, then you need to learn the most successful techniques for growing relevant traffic to your site using a combination of SEO techniques and tactics. In this actionable guide to eCommerce SEO, we cover some of the unique characteristics of optimising for online stores that differ from non-transactional sites.