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![Matrix showing link quality in 4 quadrants versus competitors](https://cdn.prod.website-files.com/6349278eb7be8f9b302447d9/636a836ae8103d2be5f924f6_Link_Profile_Graph.webp)
Everyone says 'Content is King' but links have always been a critical part of Google's ranking algorithm and are likely to remain as important in the future. So, dive in and pick up some great backlink analysis and link building techniques.