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Probably one of the most stressful and time-consuming tasks that we all have to face at one stage in our career is to manage a website migration project. Whether this is due to re-branding, an acquisition or merger, a change of domain name or a change of technology platform, there is an awful lot that can (and often does) go wrong. In this guide, three SEOs with extensive experience of website migrations cover the essential steps in planning and executing the site build before and post-launch.