ChatGPT vs Grok AI User Prompt Analysis
Analysis of 1.5 million ChatGPT conversations and 10,000 Grok AI interactions reveals a fundamental shift in how people use AI, from simple search-style queries to complex, conversational interactions, with ChatGPT usage flipping from 47% work-related to 70% personal use since launch. The research shows distinct platform personalities emerging: ChatGPT users favour direct, task-oriented prompts (65% simple to medium complexity) for practical advice and writing help, while Grok users engage in longer, exploratory discussions (55% complex prompts, 83.8% open-ended questions). Crucially for SEOs, this data demonstrates that optimising for AI visibility now requires moving beyond keyword-based strategies to conversation-based optimisation that supports natural language queries averaging 30+ words.
