Market Share

No.  Market penetration is the percentage of a market’s potential buyers that have actually bought the product. Market share, on the other hand, is the percentage of a market’s sales that are generated by a particular product.

Typically, market penetration and market share are used interchangeably, but they are not the same thing. Market penetration is a measure of how much of the total potential market a product has captured. e.g. The number of units of a product sold in relation to the total number of units that could be sold.

Market share, on the other hand, is a measure of how much of the market a particular product or company has captured relative to its competition. e.g. The percentage of a market's total spending or revenue that is captured or generated by a particular product or company. In the Digital Marketing industry, Market Penetration could examine who has shipped the greatest proportion of the total number of SEO software licences sold, whilst Market Share might look at who has the greatest proportion of revenues from sales of software, or services, or the greatest slice of organic visibility.

The initial analysis we provide you is based on our proprietary big database of over 125mn commercial keywords.  We update the keywords in the database on a daily basis and the whole database is refreshed once a month.

We can customise the keywords that you define in your markets and update them weekly or daily in our keyword rank tracking solution.

We include user intent information for all keywords found in the market where our algorithm has been able to establish enough signals from the SERP for a keyword to establish a user intent score.

Please check with the team to see if all Universal Search features have been enabled for your market.

There are a few different market penetration strategies that can be used in order to increase market share for a product or service. One common strategy is to offer a product or service at a lower price than the competition. This can be done by decreasing the cost of production, reducing overhead costs, or offering promotional discounts.

Another common strategy is to increase the advertising and marketing spending for the product or service. This can be done by increasing the budget for traditional advertising methods, such as television, radio, and print ads, or by allocating a larger portion of the budget to digital marketing methods, such as social media, search engine optimization, and email marketing.

A third strategy is to focus on expanding the target market. This can be done by targeting new demographics or geographies, or by developing new products or services that are more appealing to certain consumers.

In order to analyse market share, you must first understand what it is. Market share is the percentage of a market that is owned by a particular company.

This can be determined by dividing the company's total sales revenue by the total sales revenue of the entire market.  Or in SEO terms, how big a share of all searches or clicks it is capturing (ranking for).

There are a few different ways to analyse market share. The first way is to look at it historically. This can be done by looking at the company's market share over a period of time.

The second way is to look at it geographically. This can be done by looking at the company's market share in different countries or regions.

The third way is to look at it by product category. This can be done by looking at the company's market share in different product categories.

You can now analyse your market share in 50 countries.