Competitive Intelligence is the section where you do a deeper dive into why your competitors are performing as they do; and gives you a better opportunity to replicate and surpass their success. Reap the benefits by spying on your competitor’s SEO efforts, instantly alerting you and your colleagues to the newest organic search marketing opportunities.
Keep your friends close and your enemies closer
One of the biggest challenges with competitive analysis in SEO is that it’s an ever changing picture. You have to keep track of hundreds of data points for every major player you care (or worry) about in your market. Automated aggregation of all the data you’ll ever need means you can spend less time collecting and collating data, and more time interpreting the data and taking the steps you need to take to win.
How do you stack up against the competition on key SEO factors?
As marketers we’re often asked to produce a competitive analysis to help senior management with strategy or budgetary decisions. You can now automate this analysis in a simple tabular summary and can track movements over the life of your campaign. In the Authoritas Platform you can track key SEO factors such as Link Profiles, Indexation and Technical SEO issues across 5 competitors per campaign. If you want to track more than 5 competitors, simply create another campaign.
Are you top of the hit parade?
Find out whether your competitors are getting more or less traffic than you for the keywords you are ranking for. Find new and upcoming competitors and watch who is rising and falling. You can even spot a few highly relevant link prospects — non-competing websites who are ranking well for your basket of keywords.
We automatically analyze the top referring non-brand keywords that are generating natural search engine visits to your website. We then check your search engine ranks for these keywords and estimate the traffic for all competing sites based on our own algorithms and your web analytics data.
It’s not about just quantity or quality – it’s both
Gone are the days when you were the only website actively optimizing in your niche. If you are building quality links to your website then you can bet your bottom dollar that your major competitors are too.
Keep track of your competitors’ link profiles; compare growth in links and referring domains. Investigate where they are getting their best links from and which keywords they are targeting through anchor text analysis.
Let your competitors open doors for you
Piggyback off your competitors’ link building campaigns! Automatically research the top backlinks for up to 5 competitors per campaign and use our link building tools to manage the outreach process.
In the Authoritas Competitive Intelligence section you can research each competitor’s backlinks, target their very best links and pinpoint opportunities by targeting sites linking to more than one competitor.
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