Content Auditing

Keep your editorial team on the right track with automated weekly crawls to spot content and meta data issues that impact your SEO. Ensure that you don’t have duplicate title tags and meta data. Maintain best practice for canonical tags. Identify ranking opportunity pages with low word counts and images missing alt tags. Identify URLs that aren’t indexed in Google.


Duplicate title tags

Google will be less likely to to rank your pages highly if you use the same title tags across different pages. You can use the Authoritas platform to identify target ranking pages that have the same title tags as other pages on your site.

Duplicate meta data

Although the meta description isn’t part of Google’s algorithm, click-through rates are. And if you ensure that your meta description describes what users can expect to discover on each individual page, your click-through rates should be higher, and the quality of any user signals should be higher. Our platform therefore also gives you an opportunity to identify duplicate meta data.

Canonical tags

If you are using the rel=canonical code on your page, our platform will identify this and give you the opportunity to filter this data to discover potential duplicate pages. You can then sort by an additional metric (such as title tag) and identify pages that don’t utilize rel=canonical, but should.

Pages with low word counts

The volume of text on a web page is less important than it used to be due to the advent of video and audio-based content; and search engines wishing to take user experience into consideration. However depending on your industry, your competitors and your own opinions as an SEO, you may wish to identify pages that have less than a certain number of words. This can help decide where you should be publishing fresh content or deprecating old pages.

Keyword density analyzer

Keyword density isn’t something you should be thinking about when you are publishing fresh content nowadays. Several years ago it was considered important to repeat your target keyword phrase several times within your piece of content in order to increase the chances that you would rank for that phrase. However, nowadays search engines at cleverer at identifying the meaning behind content.

This means that nowadays search engines are more likely to consider the repeated use of the same phrase in the body text of a single page as being SPAM.

Therefore, if you work on a website that has been around for a while, you may find that certain pages aren’t ranking because they are over-optimized. Use our keyword density analyzer to pinpoint the pages that you wish to re-optimize correctly.

Images missing alt tags

As part of our weekly deep crawl, our spider will also identify any instance of a missing alt tags. Adding alt tags can help users who are visually impaired and using screen readers. They can also help search engine bots understand what your image actually represents.

Unindexed pages in Google (run on-demand)

The ‘unindexed pages’ module required quite a lot of processing and will run at the start of the campaign and whenever you click on the ‘Refresh data’ button (if available on your account). This is very useful at determining whether you have pages indexed and ranking that you don’t wish to be ranked; and whether you have pages which aren’t being included in Google’s index that you do wish to rank.

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