Page Structure & Content API for On-Page SEO

Do you want to understand whether the type of content you have matches what Google prefers for your target keywords?

Understand the type of high-performing content you need

Do you need to understand what type of pages and content is performing well on the 1st page of Google for the keywords you care about?  

The page structure and content API analyses the top 10 pages for every target keyword

How do I analyse my competitors’ page content?

It’s easy, just send us a list of pages to visit and we download and analyse the content for you.  You can then compare this to your content.

How do I know if my content’s E.A.T (Expertise, Authority, Trust) score is high enough?

There are lots of ranking factors at play here and although there is no such thing as a Google E.A.T score.  

You can evaluate the type of page Google is favouring in the SERP (e.g. Articles, Listings, Product Pages, Images, Videos, Wikis, PDFs, etc) and the type of content (amount of text, long paragraphs or lots of short statements, number of videos and images, meta data, schema data and more.

Can I do this at scale for thousands of keyword search terms?

Yes, absolutely.  We can collect and analyse the top 10 ranking pages for every keyword rank check you make or you can send us a list of thousands of URLs to analyse on demand.

How does this Content API help SEOs?

Understanding the type of page ranking is useful for all SEOs in any industry, but it is especially helpful for optimising eCommerce sites if you can build your content strategy knowing which keywords trigger category pages, product pages or articles.

PLPs, PDPs or articles?  What type of content do you need?
Is your content a good match for what Google wants?
What are the characteristics of top performing pages?
What is missing from my pages?

Page Type Analysis that gives you an edge

Analyse your page with a detailed technical and content audit of your page and compare this with the top performing organic pages and discover where you are behind or missing key content.

Discover which type of content is ranking first on Google
Discover which types of content dominate the SERPs
Discover where you have the content type and format and how to optimise it
Find out where you need to produce different types of content to rank

Data returned by the Content API

This API stores details of all the unique pages we have visited, crawled and analysed.

Existing SERPs API users can request page analysis when making a keyword ranking request, or, if you just want to use this API then you can make direct requests to the Page Structure API endpoint.

This allows you to send thousands of URLs simultaneously and have us analyse the page type (e.g. Article, Product, Listing, Document, Wiki, Video or Image) and main content for you.

API JSON that analyses the content of a URL

Date [dd/mm/yy]

URL

meta title

meta description

meta type

hreflang

schema markup

http response code

text block count

word count

paragraph #words

paragraph count

Page Type

H1

H2

H3

H4

H5

H6

external link count

internal link count

comment count

video count

image count

Questions about SEO content analysis?

Here are some common Q&As. This is a huge topic, so do check-out our SEO guides and blogs.

How do I get content from Wikipedia API?

You can of course use Wikipedia’s own API (see link below), but this does require some technical know-how.  Or you could use our content API to download and analyse content in a structured way from any Wikipedia page.  The bonus being, is that then you can use our API to download content from any publicly accessible page on the internet.

 Wikipedia’s API

How do you do content analysis of a website?

Think more broadly than keywords.  Lots has changed with a succession of Google algorithm updates over the past few years (e.g. Hummingbird, Rank Brain, Product Reviews, Helpful Content, etc) and stuffing your page with keywords is a losing SEO strategy.  

Try and provide your unique take on a topic, covering it in detail in a way which showcases your unique knowledge and subject matter expertise.  Think more about whether you have covered all angles for the topic, rather than whether you have used every conceivable synonym for the most common keywords in your niche!  Write content that your users and customers will find helpful, interesting and engage with.  Do the ‘So what?” test.  Is this content worthy of being shared

How can I tell whether my content is good for Google?

If it’s good for your target audience then it’s likely to be good for Google.    Google talks about Expertise, Authority and Trust (EAT), does your page shows your EAT in all its glory?

There’s no such thing as a Google EAT score that you can compare, so the key question is whether your content is better than your competitors’ content on the same topic.

How can you tell?  Well, where you rank relative to your competitors is a tell-tale sign of course, but there are other ranking factors at play here such as technical SEO and backlinks to name but two.

Why not do some focused market research amongst your target users and get them to rate unbranded versions of the pages?  Give them tasks to complete and see whether they have a higher task completion rate or speed on your competitors’ pages or yours.  Get your content peer-reviewed or use your network to get expert commentary.

Why not copy some of the tasks that Google gives its own Search Quality Raters?

Google Search Quality Raters’ Guidelines PDF

How do you write keyword rich content?

Think more broadly than keywords.  Lots has changed with a succession of Google algorithm updates over the past few years (e.g. Hummingbird, Rank Brain, Product Reviews, Helpful Content, etc) and stuffing your page with keywords is a losing SEO strategy.  

Try and provide your unique take on a topic, covering it in detail in a way which showcases your unique knowledge and subject matter expertise.  Think more about whether you have covered all angles for the topic, rather than whether you have used every conceivable synonym for the most common keywords in your niche!  Write content that your users and customers will find helpful, interesting and engage with.  Do the ‘So what?” test.  Is this content worthy of being shared?

How do I check my SEO content?

Crawl your pages.  Either individually using an API or service like our Content API, or by using any website crawler.  Both will check for common SEO issues such as missing or duplicated meta data, slow pages, etc.

Which API is used to improve on page SEO?

You can use AI-enabled writing tools to improve your on-page SEO.  Indeed, we use Open-AI’s API to power our AI-assisted SEO content writing tool.  But you need to give it direction to start writing on the topics that you are missing, so for this you need to analyse competing pages and the SERP.  

Furthermore, for the content it helps you produce to be good enough, you really should have a human editorial team re-writing and adding individualised and original content that only your experience and expertise can provide.  That’s why we’ve built an editorial workflow and approval process for any AI generated content our AI-powered content assistant produces.

OpenAI's API powers Content Assistant

Discover for yourself why we're different to other SEO APIs

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