If you have invested in content marketing then you can easily track the performance of your content by integrating analytics, backlink and social data into one module to show whether your content is gaining traction with real users and other sites.
Combine sources such as Google Analytics and Google Search Console to bring in metrics such Organic visits, All Visits, Page Views, Bounce Rate, Avg. Time on Page and Organic Conversions to provide the initial layer of data.
On top of your analytics data you can add multiple layers of link data from Majestic bringing you Inbound Links, Outbound Links, Ref Domains, Ref IPs, Ref Subnets, Citation Flow and Trust Flow.
The top layer of data helps you understand how your content is performing socially, including Facebook Comments, Facebook Shares, Google+, LinkedIn Shares and Stumbles.