Content Strategy

Remember the ‘good old days’ when you used to do keyword research and content gap analysis manually? This used to take weeks for major eCommerce sites and brands. Now you can automate this at scale across international markets.

Automate Content Strategy

Cluster millions of keywords from your top 100 competitors.

Prioritise Content to Optimise

Get clear recommendations about which pages and topics give you the best ROI

Discover Content Ideas

Find relevant keywords even if you don’t speak the language.

Leverage Big Data Science to Devise SEO Content Strategy

Leveraging our unique Big Data and Graph technology we analyse and segment your entire market to:

  • Illustrate how Google’s algorithm groups sites, pages and related keywords together
  • Benchmark your organic market share and growth
  • Find keyword opportunities from the top 100 sites
  • Prioritize which content segments offer you the biggest revenue or traffic gains broken down by:
    • New keyword suggestions for existing pages
    • New content themes and ideas

Automatically Discover the Best Recommendations at Topic Level

Our community detection algorithms understand the relationships between ranking pages and keywords in your market and shed light on how Google classifies, organises and ranks its search results.

Each cluster contains a set of your pages and keywords and competing pages and keywords you are not ranking for.

You can prioritise which topics you should optimise based on a wide range of SEO metrics we provide including;

  • Potential Visibility Score – which topics have the greatest potential to gain traffic
  • Potential Visibility Value – which topics have the greatest potential to gain traffic and save you money on PPC campaigns
  • Potential eCommerce Revenue or Transactions – which topics will make you the most money if you improve rankings

These metrics can be weighed against a number of other KPIs on a matrix chart to give you a sense of how to prioritise in 4 quadrants.  We typically weigh opportunity against your site’s Relative Strength (a measure of the strength of your backlink profile using Majestic data).

  1. Quick Wins = High Opportunity & High Relative Strength
  2. Build Authority = High Opportunity & Low Relative Strength
  3. Maintenance = Low Opportunity & High Relative Strength
  4. Low/No ROI = Low Opportunity & Low Relative Strength
Content Recommendations module

Automatically Discover the Best Pages to Optimise

These are your quick wins.  You are already ranking for these pages and the platform will tell you which ones you should optimise first.  You can see the detailed keywords assigned to each page (some you rank for; some are keyword suggestions)

  • The system prioritises every page on your website that has a ranking keyword on pages 1 to 3 of Google
  • You can prioritise by traffic opportunity and value or even potential eCommerce revenue and transactions
  • You can see the detailed ranking keywords and keyword suggestions for each page
  • You can see who the ‘Authority Competitor’ is in each micro-niche, giving you a further advanced level of strategy refinement, so you can first go after segments where there is no dominant competitor

Automatically Discover new Content Topics and Keywords

The system automatically pulls together keywords where your website is not ranking (or ranking poorly) but competitors are.  These keywords are grouped algorithmically into clusters and given a ‘label’ allowing you to;

  • Explore these new topic clusters to find groups of related keywords with high search volumes
  • Use Keyword Frequency to whittle out the noise and refine the relevance of the keywords
  • Assess the strength of the competition and pick your topics
  • Create new SEO friendly landing pages

Read our Case Study to see how Price Minister (now Rakuten) exploited this technique brilliantly to drive a 40% increase in organic visibility in less than 2 months from implementation.

Content Strategy Automation
SEO Competitor League Table
Ordered list of top competitors in your market by SEO Share of Voice
Concentration of Industry Competition - Monopoly
Screenshot depicting an example of a competitor monopolising an industry niche in Google
Concentration of Industry Competition - Duopoly
Screenshot depicting an example of an industry niche in Google where two domains are competing head-to-head
Concentration of Industry Competition - Fragmented
Screenshot depicting an example of a fragmented industry niche with no dominant competitor in Google
SEO Competitor League Table

Discover the Authority in each Niche

By automatically illustrating how Google clusters different competing pages and keywords together we can shed light on the micro-niches in every market.  This allows you to focus your energies on the areas where you have the greatest chance of success.

Example of a dominant competitor

Example of a duopoly

Example of a fragmented niche

Customisation Options

For a standard market analysis, the data is extracted automatically from our commercial database.  Enterprise clients can customise this further by;

  • Requesting us to spider their website(s) and competitors’ sites to discover all the keywords that matter
  • Securely integrating your website analytics data or even a custom data feed of KPIs at URL level
  • Creating a revenue or margin driven SEO and Content Marketing strategy that shows you not only which topics and pages you should optimise to gain more organic traffic, but which areas will generate you the best ROI through increased revenues and margin from that new organic traffic.
Revenue-focused SEO Strategy

FAQs about Content Strategy

Can we help?

If you are interested in trying these SEO tools for your sites, then please book a brief call with one of our platform experts to explore whether we have what you need.

Research domain, page and keyword level SEO data