Announcing the launch of our new AI Search platform which allows you to check brand performance in AI search engines including ChatGPT, Perplexity, Google AI Overviews, Bing AI Overviews and more.
Dashboards for SEO
You don’t need to hire a developer to create your own customised and actionable SEO Dashboard. Using our platform, our platform API or our Big Query & Looker Studio integration we offer SEO teams a number of flexible ways to create powerful and really useful SEO reports and diagnostic reports.
Why create and use an SEO Dashboard?
An SEO dashboard is more than just a collection of data; it's a powerful tool that provides actionable insights into your website's performance. By visualising key metrics, an SEO dashboard enables you to:
Identify areas for improvement
Pinpoint weaknesses in your SEO strategy and make data-driven decisions. Improve organisational, team or client communication by presenting clear and concise reports showcasing the value of your SEO work.
Track organic growth, opportunity and measure SEO success vs your competitors
Monitor the impact of your SEO efforts and demonstrate ROI. Stay ahead of the competition and gain a competitive edge by understanding market trends and competitor performance.
Save time and resources
Automate reporting and focus on high-value tasks. In this day and age there really is no need to spend hours compiling reports by copying and pasting data from multiple SEO tools, spreadsheets and systems.
SEO dashboards for ecommerce, local SEO, multi-location or multinational SEO teams
Hidden rankings within AI Overviews
Create multiple dashboards and customise widgets in the platform yourself. Covering keyword ranking, share of search%, backlinks, analytics and more.
Looker Data Studio
We have a range of pre-built SEO dashboards for Google Looker Data Studio that are ready-to-go or available for you to customise.
DIY SEO Dashboards
Use our platform API or our Big Query integration to export data from our platform and connect it to your in-house SEO dashboards and systems, or integrate your SEO data seamlessly into other 3rd party dashboarding tools and BI tools such as PowerBI and Tableau.
Custom SEO Dashboards
We can help you create insightful dashboards that you need for c-level and operational SEO teams around the world. Whether you want your SEO data visualised in PowerBI or Tableau, or, whether you want a bespoke designed report for 100 markets, we’ve got you covered.
Create multiple drag-and-drop SEO reporting dashboards in the app
You don’t need to hire a developer to create your own customized and actionable SEO Dashboard. Creating insightful and actionable SEO dashboards doesn't require technical expertise. With Authoritas's intuitive drag-and-drop interface, you can build custom dashboards tailored to your specific needs in just a few clicks.
1. Select the metrics you want to track from a wide range of options.
2. Choose from a variety of visualization options (charts, graphs, tables).
3. Drag and drop the widgets onto your dashboard canvas.
4. Customise the layout and design to your preference.
5. Save and share your dashboard with your team or clients.
Or, use our Google Big Query integration to power ready-made Looker Studio SEO reporting templates and diagnostic SEO reports.
Free Google Looker Data Studio templates for SEO
We sync your platform data to Big Query and connect it to Data Studio. This allows you to integrate it with your own business data (e.g. Paid Search data) and has many advantages over basic connectors offered by other SEO platforms.
Use our templates or easily create your own
Monthly SEO Reports for in-house and agency teams
Local and 'Hyperlocal' SEO reports for multi-location brands
Global SEO dashboards for teams with many multinational websites
eCommerce dashboards showing you opportunities to grow digital sales
Let us create a custom SEO dashboard just for you
Integrate our data into your SEO dashboards and internal systems
We make it easy to use our platform API or our Big Query integration to extract the information you need, when you need it.
Programmatically manage sites in the platform
Automatically export data for hundreds of SEO projects
Get SEO insights that other SEO APIs won't give you
All essential SEO data is available on-demand
Connect to BI Tools like PowerBi, Tableau and more
Connect to dashboarding tools like Domo, Looker, etc
Custom SEO Dashboard
creation service
If you have a tricky requirements or lack the in-house time and resources to build exactly what you need then please talk to us about what we might be able to do for you.
'Total Search' dashboards for paid and organic search teams
Sitemap auditing and duplicate content reports
eCommerce opportunities for retailers
Revenue-focused SEO strategy dashboards
Content auditing dashboards
Website migration dashboards
Essential KPIs and Metrics for every SEO Team's Dashboard
Scale your SEO efforts with enterprise-grade data analysis, unique insights into AI Overviews and LLMs and personalised support from experienced SEO veterans
Drive eCommerce transactions and revenue with data-driven insights and advanced tools for major eCommerce sites like our SEO Long-Tail page creation suite and sitemap validation tools
Get original and early insights into AI Search with our innovative AI tools, AI Search Performance analyser and private and public research studies into the impact of artifical intelligence, generative AI and AI agents on Search
Optimise your content to capitalise on the right opportunities and boost your brand's reputation and organic traffic
Gain a competitive edge - book a demo today with one of our leadership team
Conversion Rate: Measure the percentage of website visitors who complete a desired action.
Click-Through Rate (CTR): Monitor the percentage of users who click on your website in the SERPs. Estimate the impact of AI Overviews on your AVG CTR%.
FAQs about SEO dashboards
What is an SEO Dashboard?
An SEO dashboard is typically a web page showing useful summary performance about your website’s organic traffic.
You can create an SEO dashboard easily in an SEO platform like Authoritas or another website analytics platform (e.g. Adobe, Google Analytics) or general SaaS dashboarding software (e.g. Domo, Google Data Studio, Klipfolio and hundreds of others) and in specific business intelligence tools (e.g. PowerBi, Tableau) if you connect them to your database or APIs.
The best SEO dashboards combine and summarise headline data from many different sources such as Google Analytics, Google Search Console (formerly Webmaster Tools), a keyword rank tracker like Authoritas, a website crawler and a link data provider like Majestic.
The important consideration is context; you really need to understand who your competitors are and how they are performing to determine how well you are doing and what you need to do to perform even better.
Different types of SEO dashboards cater to specific needs:
eCommerce Dashboards: Focus on metrics like conversion rate, average order value, and product performance.
Local SEO Dashboards: Track local rankings, reviews, and citations.
Agency Dashboards: Provide an overview of client performance across multiple SEO campaigns.
Multinational SEO Dashboards: Monitor performance across different countries and languages.
What are SEO dashboards for Google Analytics?
These are specific dashboards that contain widgets solely focused on SEO data and insights. Typically, these would contain key widgets and metrics such as:
• Organic Traffic over time
• Organic conversions over time
• Organic revenue or ecommerce transactions over time
• Organic Referrals
• Desktop vs Mobile Organic Sessions
• Top Organic Landing pages and engagement metrics (bounce rate, time on site)
• Slow loading pages
How do I build my own dashboard?
There are a few different ways that you can go about building your own dashboard. One way is to use a pre-made dashboard software, such as Tableau, QlikView, or Microsoft Power BI.
These software programs allow you to create custom dashboards by dragging and dropping different widgets onto your canvas. Another way to build a dashboard is to use a programming language such as Python or R.
With this approach, you would need to create the dashboard from scratch by coding the different widgets and visualisations. This can be a more difficult process, but it also gives you more flexibility in terms of the look and feel of your dashboard.
No matter which approach you choose, there are a few key things to keep in mind when building a dashboard.
1. Choose the software you want to use to create your dashboard.
2. Decide what data you want to include in your dashboard.
3. Choose the layout and design for your dashboard.
4. Collect the data and create the dashboard.
5. Test the dashboard to make sure it is working correctly.
6. Make any necessary changes or adjustments.
7. Publish and share your dashboard.
What are SEO Dashboard Templates?
These are pre-configured dashboard that users can share and are common in tools such as Google Analytics. This is a great way for experienced users to share their knowledge by providing actionable dashboards that others can easily adopt.
Do you have example SEO Dashboards?
Yes, if you configure your site on our platform then you can easily use any of the pre-configured dashboards set out on this page. We also provide full platform training to all clients and can configure your dashboards as part of this.
We can also offer professional services to create advanced big data powered SEO dashboards for SEO agencies, eCommerce sites and multi-national enterprises.
How do I create a SEO dashboard in Google Analytics?
Creating a SEO dashboard in Google Analytics using the interface is a very simple process.
First, you need to log into your Google Analytics account and then navigate to the website for which you would like to create a SEO dashboard.
Once you have loaded the website, click on the “Admin” tab in the top navigation bar and then select “Customisation” in the menu on the left-hand side of the page.
Once you have clicked on “Customisation”, you will be taken to the page where you can create custom reports and dashboards.
To create a new dashboard, click on the “New Dashboard” button in the top. Then just add the widgets you want.
Let's talk SEO dashboards
Get in touch and we'll jump on a call and show you some of the SEO dashboards you could have up and running soon.
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Featured Posts from our blog
Expert content from our team and our friends. Read our original SEO research studies, news about our software, algorithm updates, SEO advice and opinion.
This post breaks down the best AI brand monitoring tools, helping SEO professionals, PR teams, and marketers track brand visibility, sentiment, and AI-generated citations across platforms like Google AI Overviews, ChatGPT, and Perplexity AI. Find out which tools offer the best insights, competitive analysis, and reporting to keep your brand ahead in the AI era.
Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.