Provide your content marketing and editorial teams with a prioritised list of important keywords with a related list of questions that consumers are asking that you could (and probably should) be answering.
Frequently Asked Question Explorer
Get SEO Results Quickly
Answering questions from prospective customers and existing customers, and even customers of competitors is a great and simple way to achieve more SEO success in less time.
This effective SEO Technique helps you quickly rank for:
- Featured Snippets
- Organic FAQs
- People Also Ask
- Voice Search
Understand User Intent Across the Buyer Journey
If you track your head terms in our keyword rank tracking module then you’ll already be taking advantage of our unique User Intent model that gives you a Navigational, Informational, Commercial or Transactional score for each keyword.
Entering these keywords into our FAQ Explorer allows you to extend this one step further and discover highly relevant questions that you should be writing new content or optimising existing to answer.
This is great for understanding user intent and planning content marketing activities across all stages of the buying journey; from initial informational questions, through to commercially oriented questions to ones with brand and transactional intent.
Benefits of this SEO Technique
- Increase your share of SERP real-estate
- Manage your own online reputation
- Improve the relevance of landing pages
- Boost your Expertise, Authority and Trust
- Differentiate vanilla eCommerce product pages from competitors
- Improve your ranking
But most importantly, these are real buyers.
Answering their questions improves the value you are delivering to them and increases the likelihood of them choosing to buy from you.
Brand or Navigational Questions
Make sure you answer questions consumers have about your brand and the brands you stock. Remember to research all product lines and questions deliveries and returns.
Informational Questions
Researching informational queries can often give you opportunities to win buyers’ hearts and minds at the earliest stages of the buyer journey.
Commercial Questions
Make sure you answer commercial queries where consumers are just starting their buyer journey. Study the type of content that is already ranking – often this is a mix of long-form editorial with images and videos, or eCommerce category pages (as Google recognises that consumers like to window-shop).
Transactional Questions
Make sure you answer important pre-sales and post-purchase questions that your buyers have.
FAQs about our Frequently Asked Question Explorer Tool
Simply enter a list of keywords that you rank for or want to rank for. Our system will automatically generate a list of related questions for you. If you are also monitoring these seed keywords in our rank checker then you will be able to see what type of Universal Results Google is showing in the SERP and prioritise accordingly. We also automatically help you organise and prioritise keywords by User Intent and consumer demand.
Ensure your questions are closely related to the subject matter and ideally help a user complete a particular task or answer a question thoroughly.
Check what type of Featured Snippets are ranking for your keywords, e.g. Table, List or Paragraph.
Structure your answer accordingly.
Use bulleted lists or numbered lists and Schema mark-up.
You can also enhance the content with additional images or videos.
There’s plenty more information on this on our blog and other SEO blogs.
The tool works in real-time and the table automatically refreshes as new data comes in. Usually, you see fresh results in a few minutes.
Can we help?
If you are interested in trying these SEO tools for your sites, then please book a brief call with one of our platform experts to explore whether we have what you need.