With our unique Google Search Console API integration, you get an additional layer of insight that is hidden from you in Google’s webmaster tools.
Google Search Console
Google Search Console is not telling you the full story
The very foundations of winning SEO and content marketing strategies are made by having consistent access to accurate and dependable data. It is essential to understand the relationship between your keywords, their rankings and the pages of your website. Google has this data but it fails to provide this via the Google Search Console interface.
Our tool is free for Webmasters for 3 websites and fills in the missing pieces of the picture for you:
- Keywords for pages over time
- Page cannibalisation reporting
- CTR modelling
- Keyword flux and ranking to page relationships
- Historic reporting for all Google Search Console data plus new metrics
- Brand / Non-brand grouping of keywords
Raw Search Analytics
We automate the daily collection of your data direct via the Google Search Console API and store it for year-on-year comparison. We then enhance it with additional metrics such as “first seen” and “last seen” dates. This simple benefit helps you answer typical SEO questions like:
- When did I last see Keywords X, Y and Z?
- What are the newest keywords I’m ranking for?
- How does this SEO performance compare to this time last year?
Keywords-to-Pages
Explore the relationship between the top performing pages on your site and the keywords which they rank for allowing you to optimise the performance of your top-ranking pages and the pages with the greatest potential for growth.
- Should I optimise page X for keyword X or keyword Y?
- Which keywords could provide the most new visitors?
- Which pages have the greatest number of keywords with the greatest potential traffic opportunity?
Pages-to-Keywords
Explore the relationship between the top performing pages on your site and the keywords which they rank for allowing you to optimise the performance of your top-ranking pages and the pages with the greatest potential for growth.
- Should I optimise page X for keyword X or keyword Y?
- Which keywords could provide the most new visitors?
- Which pages have the greatest number of keywords with the greatest potential traffic opportunity?
CTR Models
Here you can assess click-through rate models for different device (desktop, mobile and tablet) and keyword types. This is extremely useful for estimating the impact on organic traffic when a page ranking is improved and helps you justify the ROI of investing in optimising that page.
- Is this keyword getting as many clicks as it should?
- How does the CTR on mobile compare with my average for searches on desktop?
- Estimate ROI by assessing the impact if a keyword ranked in position X improved to position Y.
- Which Non-Brand keywords have lower CTR than expected for position?
FAQs about Google Search Console
Well, you’ll be pleased to hear that we also offer this module for free for up to 3 connected websites.
There’s no setup required; all you need do is securely authorise us to access your Google Search Console data. We then pull the data in automatically – it usually takes 30 minutes to 1 hour. Once we have your data, we store it for you and apply our data science models to build reports and insights for you.
We do not currently integrate with these tools but it may be something we consider doing in the future if there is sufficient demand and SEO benefits from doing so.
Can we help?
If you are interested in trying these SEO tools for your sites, then please book a brief call with one of our platform experts to explore whether we have what you need.