International SEO, defined in the next section of this guide, is the process of optimizing your website so that search engines can identify what countries you want to target, enabling you to rank across multiple markets and drive relevant organic traffic to your site.
At Tea Time SEO, we were joined by some well known speakers in the International SEO field. Chloe Fair, our author of this guide realises that as SEOs, we can often focus a lot on the technical SEO aspects of a site and ignore some other key considerations. International technical SEO is important, and she will cover some of the key aspects of that in this guide. However, in order to grasp what International SEO is and how you can succeed with it, you need to understand the bigger picture.
This guide will cover some of those elements where Chloe will take you through some key definitions and explanations of critical areas of International SEO. She will then discuss the importance of understanding market entry and touch upon why you need to treat each market in a unique way and devise an SEO strategy for each.
