When getting to grips with International SEO, understanding market entry is really important. Market entry and a market entry strategy considers so much more than just SEO. However, it is common, especially in today’s digital age, for business owners and stakeholders to put a lot of pressure on the organic performance of the site. They rely on this performance to succeed in their new country where they launch the site instead of properly understanding the new market and thinking the performance my be different than in their home country.
It is crucial to take a step back before launching a site internationally and think about the shared goal that you have with your client, stakeholders and other agencies, as well as understanding the wider strategy and all other external factors that could be affecting the organic performance of the site.