Welcome to our “Ultimate SEO Guides”. We want to provide readers with actionable insights with regards to different elements of SEO. We understand that our market moves quickly and therefore we have invited search professionals to help contribute to our SEO guides.
In the fifth instalement of our series, we are looking at the Ultimate Guide to Technical SEO and we have four authors who have helped produce this actionable and step by step guide:
Technical SEO is part of the “brilliant basics” of any SEO strategy. You may need to adapt how to implement the recommendations depending on the team and the website platform but it is one of the first elements of SEO that should be planned and incorporated when starting any project. Learning technical SEO can take time and is something that cannot done overnight. There are plenty of resources such as Blue Array’s SEO course and of course Moz. At Tea Time SEO, we tackled just a couple of crucial elements and our authors have shared their experience in the guide.
Before we dive into technical SEO practices and how to complete audits, it’s crucial that we go through the absolute fundamentals. Georgie Kemp goes into detail about this in chapter 1.
It can be tricky to get technical SEO improvements implemented. It is important need to plan your approach to implementations to make sure they get to the front of the queue. Read more on how to do so in chapter 2.
Google began listing products alongside Google Shopping results, this means your products can be listed here at 0 cost per click, to learn how to get listed there, read chapter 3 as Hamlet Batista breaks it down.
In this chapter, definitions of Core Web Vitals elements, optimization methods, and instructions for preparing a website for the Page Experience algorithm are explained by Koray.
Georgie is a Technical SEO Executive at Vinterior. Georgie has a fascination around digital innovation, growth marketing, and marketplace SEO. In her spare time, you’ll find Georgie volunteering at Nottingham Women’s Centre or reading empowerment books.”
Jess has a background in traditional marketing, having worked in both B2B and B2C roles before specialising in digital in 2016. Jess spent 2 years as a Senior Technical SEO Consultant at Erudite before becoming Account Director, and particularly enjoys working cross-discipline to find lucrative opportunities for clients.
Outside of work, Jess is a competitive powerlifter, so you’ll likely find her training or walking her dogs.
Hamlet was the founder and CEO of RankSense. He had a Technical SEO background with an emphasis on ecommerce and was a big part of the search community. Hamlet invented RankSense, an app to simplify implementation of SEO fixes using Google Sheets. Hamlet enjoys using automation and machine learning to solve SEO problems at scale with Python 🐍. He will be missed by all.
During the pandemic, Koray Tuğberk GÜBÜR created his own company, learned Python and ReactJS (Beginning Level), published Semantic SEO Case Studies, performed a webinar with RankSense, hired two employees and launched 9 SEO Projects. Koray believes that SEO is the intersection of Marketing and Coding with a creative mind and growth hacking love. Therefore his symbol is “” which means “Marketing” as a web component with HTML Tags. He spends his time learning new things and methods, working on his coding skills, attending meetings, and educating his team. In the future, he will be publishing a new SEO Case Studies with the things he loves most about SEO! He has been chosen as a finalist for European Search Awards, included in the Top 202 SEO Experts list of SEJ, and Aleyda’s Learningseo.io curation. There have been plenty of good things keeping Koray busy during this tricky time.
If there are elements you want to add where you can draw from your own experience, please contact the marketing team.
If you are looking for an easy way to automate much of the advice given in this guide, then please book a call with one of our platform experts to explore whether we have what you need.
