Marco is an SEO specialist and is currently Global SEO Operations Lead at Philip Morris International, having previously worked for the award-winning MediaCom London. He is a contributor to Search Engine Land, Search Engine Watch and Smart Insights. Marco has been a BrightonSEO speaker for the past 2 years, he has expertise on Analytics, Google for Jobs, Ecommerce and recruitment websites.
The quality of the job ad is probably the most significant ranking factor in Google for Jobs. On top of displaying key elements such as a company info, role description, skills and responsibilities, I warmly recommend to add extra layer of information for Google to digest. For example, working hours, salary, benefits, and a more in-depth company information could make the difference between a good and an excellent job ad copy.
Picking the right CMS can be a daunting task. In the past few years Shopify has broken many records, making the founders billionaires. Magento, on the other side, is loved by developers and SEO consultants and it has retained over time a solid reputation in the Ecommerce CMS industry. Here are my best tips to help you out deciding which CMS is the best – or better – which one is the most suitable for your needs.