We’ve researched 3,000 of the top commercial keywords across 5 categories; Hotels, Holidays, Flights, Car Hire and Travel Insurance in the travel vertical. This was done across both mobile and desktop SERP results and our findings are set out in our very first live Google Data Studio report.
We update the data monthly, providing customers with the most up to date information. The report is rife with findings like this:
- In the Travel Industry Featured Snippets appear for 27.3% of keywords.
- The Holiday category sees 32.9% of its terms on desktop and 27.5% of its terms mobile appearing for Featured Snippets.