Many people use the terms “plan” and “strategy” interchangeably. They are different but people can be confused and use them in the wrong context. A plan and a strategy are used to achieve the end goal.
A strategy is the overarching method for reaching that goal and is a long term effect, it can evolve. A plan is static and there are outline steps to achieve a single objective. A plan is short term or part of a short term strategy.
Within SEO, there are many different content strategies to implement. Depending on the budget, you may need to prioritise them.
At Tea Time SEO we had three well known search professionals share their experience with building a content strategy for:
- Local Businesses
- eCommerce sites
There are of course a number of other industries to focus on where the content strategy will be different. However this guide should help you set up the “brilliant basics” for your company or client to help you improve your visibility and drive more traffic that converts.