Ultimate Guides to Digital PR

Digital PR is taking what public relations used to be offline and multiplying that exposure online through the creation of engaging content. It does not just sit in the “SEO” bucket but within the wider marketing team. It is a way to increase exposure of brands through online coverage on well known sites, social media platforms and generating high quality links and referral traffic.

Digital PR should not be confused with link building as links are earned through the exposure of the content and the relationship the PR team have built with the respective site owners and news outlets.  Digital PR is an area we have not touched upon much on Tea Time SEO but it was one of our most popular topics to date.  On the show we were joined by three PR professionals who shared their insights and experience from working both agency and client-side in the US and in the UK.

A big thank you to our guests Abi Bennetts, Amie Sparrow and Jess Peace for giving up their time and sharing their tips.

You can watch our speakers share their insights at Tea Time SEO here!

The Ultimate Guide to Digital PR - Table of Contents

About the Co-Authors


Abi Bennetts

Digital PR manager at Digitaloft

Abi Bennetts is the digital PR manager at Digitaloft, and has worked at various digital PR agencies for over two years now. Abi has spent the last nine months since joining Digitaloft (on the same day that the UK’s lockdown was announced) on a lot of video calls, pivoting our digital PR strategies to continue to provide relevant content for journalists and helping to grow the digital PR team!


Amie Sparrow

Digital PR Manager at Blue Array

Amie Sparrow heads up Digital PR at Blue Array. She has worked in both digital and traditional PR and marketing roles for a diverse mix of industries in a career spanning more than 15 years. In the past five years she has built a digitally-focused PR department for a company in-house as well as shaping and leading the Digital PR offering at Blue Array SEO. Amie has spent lockdown cutting through the Covid-heavy news focus to ensure her clients continue to meet targets and gain those all-important referring domains. That and drinking wine. Lots and lots of wine.

Jess Peace

Jess Peace

Content and PR Specialist

Jess is an experienced copywriter with a passion for all things content, social media, SEO and digital PR. After completing a degree in Journalism, landing her first job as a reporter and risking it all to seize a ‘once in a lifetime’ opportunity to move to Barcelona, she fell into the world of marketing. She has held various roles within the industry from account management to managing an SEO and content team, and have worked both in-house and agency side.

A big thank you to our co-authors for giving up their time contributing to the Ultimate Guide to Digital PR. 

If there are elements you want to add where you can draw from your own experience, please contact the marketing team.

Jump in and learn about Digital PR from our great speakers here!