Digital PR is taking what public relations used to be offline and multiplying that exposure online through the creation of engaging content. It does not just sit in the “SEO” bucket but within the wider marketing team. It is a way to increase exposure of brands through online coverage on well known sites, social media platforms and generating high quality links and referral traffic.
Digital PR should not be confused with link building as links are earned through the exposure of the content and the relationship the PR team have built with the respective site owners and news outlets. Digital PR is an area we have not touched upon much on Tea Time SEO but it was one of our most popular topics to date. On the show we were joined by three PR professionals who shared their insights and experience from working both agency and client-side in the US and in the UK.
A big thank you to our guests Abi Bennetts, Amie Sparrow and Jess Peace for giving up their time and sharing their tips.