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Authoritas teamed up with the SEO team from PriceMinister.com (one of the leading eCommerce sites in France) to build an automated approach to devising and automatically implementing a winning SEO and content marketing strategy at scale across millions of keywords with high commercial intent from the Web Graph.
Authoritas analysed the entire relevant ecommerce market in France by looking at the top 100 competing sites and produced a prioritised list of natural content themes/topics, keywords and pages for PriceMinister to action.
PriceMinister’s SEO and Data Science team then undertook a Content Gap Analysis exercise at an unprecedented scale. By integrating over 4.3 million keywords from Authoritas with its own internal data, the team created a process to programmatically create new product landing pages by matching this huge market data with its own product catalogue to identify content gaps and what the perfect page might look like for a given topic.
Transformational SEO Results
PriceMinister competes with some of the biggest names in retail in France including Amazon, eBay, FNAC and Darty. After a 2-year decline in organic search visibility, PriceMinister and Authoritas collaborated in an innovative way and managed to turn the situation around increasing PriceMinister’s organic search visibility by 41% within 2 months and over 50% within 6 months of implementation.
Now that’s impressive (even if we do say so ourselves)! Think about what that kind of visibility increase might mean for your business and your career development!
Even Industry Experts Agree
Don’t just take our word for it. This project won four prestigious industry awards.