Kalicube Pro - Proprietary Platform Using the Authoritas SERPs API to Get Unparalleled Google Knowledge Graph Insights

Helping to Optimise your Brand's SERPs

Digital marketing agencies are always looking for ways to improve their clients' online presence. One key area of focus is optimising brand SERPs and managing search engine knowledge panels.

A great brand SERP can help boost a brand’s image when prospective clients are researching them and can help reinforce the right brand persona helping to close sales.  Being in Google's Knowledge Graph is also vital for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals, which can impact rankings.

This case study illustrates the utilisation of the Authoritas Keyword Ranking API by Kalicube Pro in achieving these objectives for major brands and the SEO agencies that represent them.

Background

Kalicube Pro created by Jason Barnard, is a proprietary SaaS platform that provides the data, algorithms, and technology layer for Kalicube’s industry-leading services to business leaders and their companies. Kalicube Pro powers Kalicube’s work across Assistive Engine Optimization, Online Reputation Management, Digital Brand Intelligence, Brand Management, Digital Marketing, and Personal and Corporate Brand Management. 

Kalicube Pro enables Kalicube to manage and optimize the branded presence of companies and individuals on Google and across AI-driven platforms. In Entity SEO, this means managing and optimizing the Cornerstone Entities to ensure that brands are properly understood, accurately represented, and prominently recommended by search engines and assistive technologies.

To achieve this, Kalicube requires high-volume, daily access to highly detailed search engine results data — particularly the information extracted from Google Knowledge Panels and the Knowledge Graph.

While there are many keyword ranking and SERPs APIs available today, Kalicube has relied on the Authoritas SERPs API since 2015, as it remains the only solution that reliably and consistently extracts all the granular metadata necessary to deliver world-class results.  

The Problem

Many digital marketing agencies struggle to effectively manage their clients' branded presence on Google. This can lead to inaccurate or incomplete information in the Knowledge Panel and an inability to fully leverage E-E-A-T signals.

The Solution

Kalicube Pro’s brand SERPs software, powered by the Authoritas SERPs API, provides a comprehensive solution for managing and optimising brand SERPs and knowledge panels that no other major SEO platforms really cater for.

Kalicube Pro queries the Authoritas SERPs API with relevant keyword phrases in different languages and countries, then extracts and analyses valuable information from the SERP, in particular the Google Knowledge panels.

Kalicube Pro’s proprietary algorithms then map this data to data from Google’s Knowledge Graph and use that analysis to track and measure which entities are not in the main Knowledge Graph and which are present and whether the relationships exist within the Knowledge graph.

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Many agencies use Kalicube Pro to efficiently and effectively "spring clean" their client's digital ecosystem and create a prioritised task list for improving the brand’s presence on Google.

Collecting SERPs Data for The Kalicube Process

1. Query the Authoritas SERPs API with  keywords relating to entities relevant to a brand’s ecosystem (company, brand and product names, key people, etc) to extract detailed information from the SERPs, Google Knowledge panels and the Google Knowledge Graph.

2. Compile a full list of first, second, and third online assets that make up the digital ecosystem of the company or person.

3. Generate a prioritised list according to the relative importance of each to Google's Knowledge Graph algorithms. This includes clarifying facts about the company or person for Google; triggering, enriching, or correcting a Knowledge panel, and maximising E-E-A-T signals.

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Kalicube Pro then provides ongoing tracking, updates, and reports on the company or person's digital ecosystem, Knowledge panel, and E-E-A-T signals.

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Results

By using Kalicube Pro and the Authoritas SERPs API, digital marketing agencies can effectively manage and optimise their clients' branded presence on Google. This leads to accurate and complete information in the Google Knowledge Panel, improved visibility in the Google Knowledge Graph, and better leveraging of E-E-A-T signals, which leads to improved rankings across the board.

"The Authoritas Keyword Ranking API has proven to be an invaluable tool for Kalicube. It has allowed us to gather significant amounts of data (billions of data points), providing us with invaluable insights on how Google processes information. This understanding has enabled us to optimise thousands of Brand SERPs, Knowledge Panels, and push relevant information into the Knowledge Graph in an ethical and effective manner. It is worth noting that the potential for abuse in the Knowledge Panel is a prevalent concern for Google, making Kalicube Pro even more critical in today's digital landscape."     

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Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.