Two of the Industry’s Leading SEO Platforms come together! London 4nd July 2018: Since 2009, Authoritas and Linkdex have competed head-to-head with their respective big data-driven SEO and content marketing platforms to win the affections of international SEO professionals in major multinationals, ecommerce businesses and agencies worldwide. Now the two platforms are joining forces to create…
Two of the leading enterprise SEO platforms come together. Welcome to our new and old visitors! I am very excited and pleased to announce that as of the 29th of June 2018 Authoritas has acquired Linkdex. Like us, Linkdex is also an enterprise SEO and content marketing platform which boasts a great set of unique…
On the 16th of May the European Search Awards took place in The Municipal House in Prague, a real treat to join in on! The EU Search Awards is a competition to recognise and celebrate the best of SEO, PPC, Digital and Content Marketing in Europe and has been running for around 7 years now,…
As usual, this Friday 27 April 2018 we’re live streaming the UK’s biggest SEO event, BrightonSEO, and again it’s a SELL-OUT! Haven’t got a ticket? We’ve got your back, we’re LIVE streaming all the world-class SEOs and speakers from the main stage. Yes, you can watch it LIVE from the comfort of your arm chair, no…
Transform your organic search performance by starting with a FREE market analysis by Authoritas! Have a look at the graph below to see how Priceminister.com increased their organic search visibility by 41% in just 5 weeks… By submitting your site in the form below, you’ll get: A definition of your market and top 100 competing sites Discovery…
Once again, Authoritas will be sponsoring and exhibiting at SEO Campus in Paris on 22 and 23 March 2018. Our very own Raphaël Cassaigne and Julien Richeux will be hosting a Cycle Workshop on Thursday 22 March at 09h15 – 10h00: “How to build your eCommerce content marketing strategy, thanks to Big Data” If you are…
Its nearly time for SMX London again! Once again Authoritas has joined up with SMX London to get you a 15% discount on your conference ticket. SMX is one of the biggest Search Marketing Conference Series, and is a great chance for you to hear from experts in the Online Marketing Industry. These professionals will…
For those of you who are not as familiar with our Market Intelligence and Content Strategy Automation platform or just need a re-cap of the potential it has, here it is. Our new product offering reinvents the way to do market and competitive analysis, keyword research and content strategy for SEO and content marketing purposes….
Happy 2018 everyone! I know we are a few weeks into 2018 already but who wants to get rid of that ‘new year, new me, new goals’ feeling?! I, for one, do not. So, here’s to a successful and prosperous new year, everybody! As part of this new year, comes a new feature in the…
The Drum DADI Awards took place on 19 October 2017 at the Park Plaza, Westminster Bridge – and what a successful event it was! The DADIs set out to acknowledge the very best in digital and have been going for around 10 years now. Their growth has been exponential and they are now one of…
If you were lucky enough to have had the pleasure of attending BrightonSEO in person in September, lucky you! For the majority of others however, this was not the case. We all know that other commitments get in the way… Whatever your reason, we understand! That’s why we’ve started to live stream the main stage,…
This Friday 15th September 2017 it’s BrightonSEO – the UK’s biggest SEO event and it’s a SELL-OUT! But fear not, we’re LIVE streaming all the world-class SEOs and speakers from the main stage at BrightonSEO! Yes, you can watch it LIVE from the comfort of your arm chair wherever you are doing SEO worldwide. It…
As many of you already know – Google has made it increasingly difficult to fetch search volume data for individual keywords. They are now displaying range volumes on Google Keyword Planner for low-spending or non-active accounts, which has made it difficult for us to get the data we need for our platform. However, we have…
We are thrilled to have had the pleasure of attending the Masterclassing Digital Marketing Awards on Tuesday afternoon this week. These awards seek to recognise the best and brightest digital marketing agencies and brands around the world. If I’m really honest, I’m super happy to be writing another blog post about an award win! We…
The Drum Search Awards took place on Thursday, 25 May this year at the Marriott hotel in Grosvenor Square, London – and what an event is was! The awards set out to recognize the top performing individuals and companies in the Search industry world-wide and we are super proud to have been apart of those…
Are you tempted by SMX later on this month? Well, Authoritas has teamed up with SMX London to give you a 15% discount on your conference ticket. As you are already aware, the Search Industry is huge and is going to continue to grow and evolve as time flies by. So this is the perfect…
Background Authoritas teamed up with the SEO team of PriceMinister.com (one of the leading eCommerce sites in France) to build an automated approach to devising and automatically implementing a winning SEO and content marketing strategy at scale across millions of keywords from the Web Graph. PriceMinister.com competes with the biggest eCommerce names in France including…
We have recently launched a new feature, which allows you to track Direct Answers for quick traffic wins! There is a great analogy on Search Engine Land that compares Google’s Direct Answers to the annoying kid in the front of the classroom raising his hand to every question the teacher asks. This is quite fitting as Google…
This time next week, I’ll be niggling at my desk, head phones in, waiting anxiously for Digital Olympus to start! For those of you who are unaware of what Digital Olympus is, it’s a FREE online digital marketing conference attended by some of the greatest speakers in the Search industry. This is the third time…
Thirteen NEW SERPS API Features! TL:DR – our API is now fully-featured and awesome! Thirteen might be an unlucky number for some, but not if you’ve been planning on using our API as we’ve just released some major new updates to our REST-based SERPS API, so you’re now able to use it to parse any…
We’re updating again! We’ve updated the Crawl Health module within our core platform. This is a great update as the data now depicted gives you a greater depth of crawl analysis. These changes are now live! The new table for the Crawl Health module is shown in the screen shot below: As you can see,…
Joining me for episode 51 of TWiO were Kristjan Mar Hauksson from SMFB Engine, Damon Gochneaur from Aspiro Agency, Justin Kerley from Top Floor Tech, Martijn Scheijbeler from The Next Web, Steven van Vessum from Be Content King and Tim Morris from BozBoz. [spp-transcript]
Joining me for episode 50 of TWiO were Zach Stone, Mark Thomas, Marcus Miller, Laura Hogan, Kaspar Szymanski and Felipe Bazon. [spp-transcript]
Joining me for episode 49 of TWiO were Julia Logan from Irish Wonder, Laura Crimmons from Branded3, Lee Wilson from Vertical Leap and Shelli Walsh from ShellShock & Content 101. [spp-transcript]
Joining me for episode 48 of TWiO were Kevin Indig from Dailymotion and Steve Morgan from MorganOnlineMarketing.co.uk. [spp-transcript]
Another hot day in the UK brings another hot new Analytics SEO platform feature! Today we released a sweet new Keyword Tagging feature. This is a fantastic new way in which to assess how your keywords are performing by categorizing them appropriately. Keyword tagging will be available to everyone who has access to the platform….
On 6 July 2016, Matt and I were offered the opportunity to run free and expand our knowledge at the very first Search Leeds conference in, you guessed it, Leeds. We began our journey all the way up on Wednesday afternoon, and what a conference it was! In true SEO industry fashion, we were invited…
Joining me live for edition 47 of TWiO were Aleyda Solis from Orainti, Chris Green from StrategiQ, Kieran Headley from Webbysite, Michael Bonfils from SEM International, James Bavington from StrategiQ and Andrew Steel from Equator. [spp-transcript]
Manage and compare performance across different teams, brands, countries and more! We have recently launched a new Site Tagging feature, which allows you to tag your sites within the platform. This provides a much easier way of organizing your sites, as you can add as many tags as you like to any one URL, but…
Joining me were Mark Asquith from Hacksaw, Grant Whiteside from Ambergreen. Emily Hill from Write My Site and Bill Hunt from Black Azimuth. [spp-transcript]
Episode 15 of our “SEO in 2020” podcast interviews Stephen Kenwright from Branded3; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: I’m joined today by the Agency Director at Branded3 and the author of The Drum Search Report. Well, Mr Stephen Kenwright. STEPHEN…
Episode 14 of our “SEO in 2020” podcast interviews Sean Si from SEO Hacker; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: Today I’m joined by Author and Editor-in-Chief of SEO Hacker, a blog all about providing the world with the latest information…
Episode 13 of our “SEO in 2020” podcast interviews Nichola Stott from theMediaFlow; getting her views on how she thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: I’m joined today by a lady who’s been head of UK search partners for Yahoo and, nearly six years ago, set up…
Episode 12 of our “SEO in 2020” podcast interviews Mike King from iPullRank; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: I’m joined today by someone who describes himself as an artist and a technologist. He’s a passionate SEO speaker and a thought…
Episode 11 of our “SEO in 2020” podcast interviews Barry Adams from Polemic Digital; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: I am joined today by someone who describes himself as a man who enjoys a good rant. Someone with over seventeen…
Episode 10 of our “SEO in 2020” podcast interviews Ammon Johns from AmmonJohns.com; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: Hello. So rather than introduce my next guest, I’ll let Rand Fishkin do it. So here’s what Rand said about him: ‘One…
Episode 9 of our “SEO in 2020” podcast interviews Aleyda Solis from Orainti; getting her views on how she thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: I’m joined today by someone who’s been recently listed in entrepreneur.com’s 50 online marketing influencers to follow in 2016. Welcome to international…
Episode 8 of our “SEO in 2020” podcast interviews Ian Lurie from Portent; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: My guest today speaks regularly at events around the world, including SearchLove, MozCon and ad:Tech. He’s CEO of an online marketing services…
Episode 7 of our “SEO in 2020” podcast interviews Eric Enge from Stone Temple; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: A prominent SEO and Digital Marketing Industry Thought Leader. He is the lead author of the book The Art of SEO…
Episode 6 of our “SEO in 2020” podcast interviews Duane Forrester from Bruce Clay; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: I’m joined today by a man who’s the former Senior Programme Manager of SEO at Microsoft and the current Vice President…
It’s common knowledge that page speed is important to your SEO performance. This was established in 2010 when Google announced that it was taking it into account within their ranking algorithm. Page speed is increasingly important for user experience. The longer it takes for a page to load the more likely it is for the…
Episode 5 of our “SEO in 2020” podcast interviews Lukasz Zelezny from uSwitch; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: My guest today is a wonderful event speaker, a self-confessed SEO, PPC, and social media geek. He’s also head of organic acquisition…
Episode 4 of our “SEO in 2020” podcast interviews Andrew Steel from Equator; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: I’m joined today by one of Scotland’s leading SEOs. He leads a large and great team for the agency Equator. Welcome Andrew…
Episode 3 of our “SEO in 2020” podcast interviews Greg Gifford from DealerOn; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: I’m joined today by one of the world’s leading SEOs, who specialises in the automotive industry. He’s an experienced conference speaker, who…
Episode 2 of our “SEO in 2020” podcast interviews Bas van den Beld from State of Digital; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: I’m joined today by the European Search Personality 2015 and the founder of State of Digital. He’s worked,…
Episode 1 of our “SEO in 2020” podcast interviews Rand Fishkin from Moz; getting his views on how he thinks SEO is likely to evolve over the coming few years. Full Transcript: DAVID BAIN: So Rand, will we be calling it SEO in the year 2020? RAND FISHKIN: Yeah, probably. 2020, you know I was thinking…
Below you can watch our ‘TWiO‘ show from Thursday the 2nd June, with topics discussed including “the increased width of the SERP”, “Google’s ‘Rich Cards’”, “SEO for voice search” and “how livestreaming fits into the content marketing mix”. Joining me were Alexandra Tachalova from AlexTachalova.com, Alex Tucker from Practice Web, Andrew Shotland from Local SEO Guide, Gianluca…
This is the forty-fourth episode of ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode of TWiO we discuss what Google’s quality raters guidelines update means for SEOs, what the impact of Google clamping down on links obtained from free product reviews might…
It’s time for a change. After many months of searching we’ve come up with a new name that reflects where we are today and where we’re planning to go in the future. We hope you’re going to like it! AUTHORITAS. We’re really excited about the vision for our business and for delivering our clients game-changing insights….
Welcome to the Authoritas blog! Over the coming months, you’ll find Big Data Science driven research, expert interviews, in-depth blog posts and innovative tools that will help you to transform your SEO and content marketing campaigns. We’re not newbies. We’ve been building and optimising websites since the late 1990s. We’ve built online advertising businesses, PPC…
Can’t make it to Brighton SEO? Failed to get tickets again this year? No need to worry. We’re broadcasting it live for the very first time! If you want to watch it live on Friday 22nd April 2016 then go to: www.authoritas.com/brightonseo If you want to watch a recording then head on over to our…
If you’ve read our blog or seen our latest customer newsletter you’ll have seen that we’re rebranding from Analytics SEO to Authoritas over the coming weeks. You can read the full story about our rebranding here. It’s all about the new Big Data Science driven technology, data and software that we’re now rolling out to…
Analytics SEO’s new Domain Alias feature is something we are very excited to tell you about. Our platform can now give SEOs greater depth of keyword ranking analysis by rank checking your domain aliases and/or showing all URLs that rank in the top 100 results (not just your top URL). This feature is aimed at…
This is the forty-third episode of ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this special episode of TWiO we’re looking at how different SEO in France is compared with SEO in the UK or the USA. Our host @DavidBain is joined by Laurent Bourrelly…
This is the forty-second episode of ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this special episode of TWiO we discuss the fact that links are still one of Google’s top 2 ranking factors, whether or not it will it be necessary for paid…
This is the forty-first episode of ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this special episode of TWiO we discuss “Is Apple Spotlight the biggest competitor to Google’s mobile search engine? Happy tenth birthday to Twitter. And it’s one step for Dixon and…
This is the fortieth episode of ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this special episode of TWiO we’re discussing how Adobe’s analytics tools compare with Google’s tools, what is Google Analytics 360? And what analytics data drives UX design? Our host @DavidBain…
It’s just over 2 months until SMX London, on the 18th & 19th May 2016 and if you’re thinking of going we have some great news for you – we have a discount code that you can use to save 15%. Just go to http://marketinglandevents.com/smx/london/, click on the register button and then enter the discount…
This is the thirty-ninth episode of ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this special episode of TWiO we have 7 SMX Munich speakers join us to discuss how SEOs and content marketers can leverage the power of public relations, how can you possibly…
This is the thirty-eighth episode of ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode we discuss what Google’s plans for the white space in the SERPs to the right-hand side might be, whether our guests practice second-tier link building, and how social customer…
This is the thirty-seventh episode of ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode we discuss how Google’s four ads on top might impact organic search, whether every website should be publishing AMP; and whether or not ‘reactions’ might change the way that…
This is the thirty-sixth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this special pre-recorded episode we discuss SEO in the automotive industry with one of the leading SEOs in local SEO & SEO in the automotive industry. Our host, @DavidBain is joined by…
This is the thirty-fifth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode we discuss the fact that brands can now edit their knowledge graph cards in Google, the difference between B2B and B2C SEO and how you can content market effectively…
This is the thirty-fourth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode we discuss whether or not Google is judging you based on a template, whether LinkedIn is starting to be a significant traffic driver again, and whether or not Twitter’s outage affected…
This is the thirty-third episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode we discuss whether or not Google is judging you based on a template, whether LinkedIn is starting to be a significant traffic driver again, and whether or not Twitter’s outage affected…
Before my time at Authoritas, I was working at an agency as a Pay-Per-Click Campaign Manager. I love PPC, it makes sense to me, the results are pretty much instantaneous, I can manage my budget at the flick of the proverbial switch, and measuring my ROI is very simple. Google AdWords and I have a…
At the moment I’m reading a book by a chap called Simon Sinek (@simonsinek) — “Start With Why: How Great Leaders Inspire Everyone To Take Action”. I first came across Sinek’s views in his Ted Talk on the same theme (embedded below). Sinek argues that most businesses market themselves the wrong way round. He says…
This is the thirty second episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode we discuss whether or not Google is judging you based on a template, whether LinkedIn is starting to be a significant traffic driver again, and whether or not Twitter’s outage affected…
This is the thirty first episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode we discuss the fact that Panda is now part of Google’s core algorithm, it’s no longer possible for users to select a preferred location for their Google search results, plus…
This is the 30th episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode we discuss what your SEO strategy should include in 2016, based on the predictions that our 31 guests offered during the TWiO Christmas special. In this week’s show our host,…
It’s the This Week in Organic Christmas special 2015! Over a 90-minute show, David Bain joined by 30 other SEO & content marketing experts who share their number one SEO or content marketing prediction for 2016. TWiO is also available as an audio podcast or a video podcast on iTunes. Sign up to watch the next…
We’ve just added 5 new metrics to the “Top Pages” module in the Analytics SEO platform, making it much easier to dissect at-a-glance how your most important organic traffic landing pages are performing; and where the opportunities might lie in the future. The additional metrics are all on a page-level basis and include all visits, bounce…
We’re pleased to announce that you can now integrate specific Google Analytics segments (both built-in and custom created) in the Analytics SEO platform when configuring a site. This added functionality allows you to filter out data that you may not wish to include, making analysis much easier. For instance, if you are only concerned with mobile traffic for…
This is the twenty eight episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode we discuss whether negative reputation is sufficient reason to give a page a low-quality rating by Google’s raters, what HTTP2 means for website performance and how long should you…
This is the twenty seventh episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode we discuss how you quantify the impact that online marketing has on offline sales, what content marketers can learn from Google and how you cover live events for…
Last week at the Digital Marketing Show at ExCeL in London, our CEO Laurence O’Toole shared an exciting new presentation, “Keyword Clustering: How big data is taking the guesswork out of digital content publishing strategy.” In the slides from the presentation (embedded below) Laurence share his thoughts on mapping the internet, how the long-tail applies…
Most of us are aware of the challenges that we face with when we try to get SEOs and content markets to understand each other. Some people believe that it’s SEO versus content marketing. Others think that SEO is dead and that content marketing is the future. However, the progressive ones among us understand that…
This is the twenty sixth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, originally broadcast live from the Digital Marketing Show in ExCel, London, we discuss the fact that Google’s natural language search is getting smarter, Google+ has been revamped and…
Over the past year we SEOs have encountered several significant changes in how websites are perceived, and how we have to change what we do… But are the following really the 3 biggest challenges facing SEO in 2015? 1. “Not provided” Here at Analytics SEO we’re currently seeing that over 95% of our organic search…
This is the twenty fifth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we discuss the fact that Google Analytics is 10 years old, that WordPress now powers 1 in 4 of all websites, and we debate why…
Are links just as important as they used to be? Hello and welcome to a This Week In Organic special on Link Building – how it’s changed, what’s working now, and what the future entails. I’m joined today by someone who founded one of the UK’s first search consultancies in 1999. He’s been a moderator…
One of the most popular pages in our platform is our Dashboard KPIs page. It’s a one-stop overview of how your site’s been performing, this week versus last week (you can also compare by monthly, yearly & quarterly). We want to make sure that from the Dashboard KPIs page you can get a quick overview…
This is the twenty fourth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about why ranking number 1 on Google could be more important than you thought – Penguin’s a comin, what defenses should you…
Back in July we introduced a significant, new module into the Analytics SEO Platform – Market Visibility. In this module we assess your site’s overall organic ‘visibility’ for all your monitored keywords against all sites ranking in the top 2 pages of the SERPs (Search Engine Ranking Pages). Today’s update lets you benchmark your total visibility against competitors…
This is the twenty third episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about why Yelp has suddenly become much more important, how an SEO can take advantage of Cyber Monday traffic and do you know what…
We’re pleased to announce that full mobile rankings are now available inside the Analytics SEO Platform. This means that you’ll be able to view your different search rankings based upon the device that someone is using to carry out the search. Back in April 2015 Google released an update that started to penalise sites in…
This is the twenty second episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about the fact that Yahoo have said that its mobile search is powered by its own algorithm, Twitter Polls launch to acclaim and…
I was going to write this post as a hidden page to help guests on our This Week in Organic show. However, why not share this information with the world! Hopefully other folk out there who are thinking of using Blab as one of their livestream platforms will be able to benefit from our experience….
This is the twenty first episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about whether the government are spying on you through your smartphones, whether you should publish your content as ‘accelerated mobile pages’…
This is the twentieth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about whether the government are spying on you through your smartphones, whether you should publish your content as ‘accelerated mobile pages’ in the future and did you…
This is the nineteenth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, we have a special edition – looking at SEO for Comparison Sites, Affiliates Sites & Aggregator Sites. Our host, David Bain is joined by Lukasz Zelezny, Head of Organic Traffic Aquisition…
This is the eighteenth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about whether Google’s 3-pack local results might impact your business? Twitter introduce the emoji hastag what does that mean for business? Are you taking advantage of Pinterest’s…
This is the seventeenth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about – Is usability and customer experience the new SEO? – What are some of the most common mistakes made when changing a website…
This is the sixteenth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about – How to you ‘SEO for voice search’? – Is it possible to compete in ultra-competitive industries as an SEO, without buying links? – Are your…
In this, the second special edition of, ‘This Week In Organic’, we look at how SEO & content marketing works in the travel industry. Joining David Bain on the call was Gian Caprini from the Expedia Affiliate Network, Diego Puglisi from Thomas Cook Airlines and Tom Mcloughlin from SEO Travel. Sign up to watch the next show live over…
This is the fourteenth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, the subjects among other things include “Does every business need to be on Facebook? Who will win the battle for mobile discovery? Where should your business be – Instagram or…
We recently published a webinar special, looking into the challenges with International SEO and how that impacts areas such as website structure, content and brand strategy. Today we’re zeroing in on one of the topics discussed as part of the webinar: If you have lots of different websites, should you be concerned about linking between them?…
We recently published a webinar special, looking into the challenges with International SEO and how that impacts areas such as website structure, content and brand strategy. Today we’re zeroing in on one of the topics discussed as part of the webinar: What is Hreflang, and what’s the best way to implement it? Jump straight this question…
We recently published a webinar special, looking into the challenges with International SEO and how that impacts areas such as website structure, content and brand strategy. Today we’re zeroing in on one of the topics discussed as part of the webinar: Should you use non-English alphabet characters in your URLs? Jump straight this question in the…
We recently published a webinar special, looking into the challenges with International SEO and how that impacts areas such as website structure, content and brand strategy. Today we’re zeroing in on one of the topics discussed as part of the webinar: Should you detect where a website visitor is based and automatically deliver localized content? Jump…
We recently published a webinar special, looking into the challenges with International SEO and how that impacts areas such as website structure, content and brand strategy. Today we’re zeroing in on one of the topics discussed as part of the webinar: Is Google’s algorithm different in different countries? Jump straight this question in the webinar video…
We recently published a webinar special, looking into the challenges with International SEO and how that impacts areas such as website structure, content and brand strategy. Today we’re zeroing in on one of the topics discussed as part of the webinar: Establishing the optimum social media strategy to assist with international SEO Jump straight this question…
We recently published a webinar special, looking into the challenges with International SEO and how that impacts areas such as website structure, content and brand strategy. Today we’re zeroing in on one of the topics discussed as part of the webinar: Should you try to establish a domain’s authority and relevance before launching a new website?…
We’ve just added some beautiful new visualizations and display options in the keywords section inside the Analytics SEO Platform. This allows you to mashup your keywords into easy-to-visualize groups, display the group rankings over time and filter the final display by search engine, keyword grouping, brand and non-brand keywords, date and chart type. It also allows you…
We recently published a webinar special, looking into the challenges with International SEO and how that impacts areas such as website structure, content and brand strategy. Today we’re zeroing in on one of the topics discussed as part of the webinar: Is it best to go for for separate top level domains (TLDs) for each country…
We recently published a webinar special, looking into the challenges with International SEO and how that impacts areas such as website structure, content and brand strategy. Today we’re zeroing in on one of the topics discussed as part of the webinar: What would you say are the most common mistakes that people make regarding international SEO?…
This week we have a special webinar recording to share with you discussing the challenges with International SEO. Participants on the webinar were: David Bain – Head of Growth @ Analytics SEO Michael Fleischner – CEO @ Big Fin Solutions Michael Bonfils – Managing Director @ SEM International Lukasz Zelezny – Head of SEO @ uSwitch…
We recently published episode 12 of our This Week In Organic show, looking into: Will app content optimization become an essential part of SEO? What’s the future of YouTube now that it’s part of a smaller Google? Is Pinterest a social media platform or an e-commerce opportunity? Are these the 7 Social Media Platforms That Could…
We recently published episode 12 of our This Week In Organic show, looking into: Will app content optimization become an essential part of SEO? What’s the future of YouTube now that it’s part of a smaller Google? Is Pinterest a social media platform or an e-commerce opportunity? Are these the 7 Social Media Platforms That Could…
We recently published episode 12 of our This Week In Organic show, looking into: Will app content optimization become an essential part of SEO? What’s the future of YouTube now that it’s part of a smaller Google? Is Pinterest a social media platform or an e-commerce opportunity? Are these the 7 Social Media Platforms That Could…
We recently published episode 12 of our This Week In Organic show, looking into: Will app content optimization become an essential part of SEO? What’s the future of YouTube now that it’s part of a smaller Google? Is Pinterest a social media platform or an e-commerce opportunity? Are these the 7 Social Media Platforms That Could…
We recently published episode 12 of our This Week In Organic show, looking into: Will app content optimization become an essential part of SEO? What’s the future of YouTube now that it’s part of a smaller Google? Is Pinterest a social media platform or an e-commerce opportunity? Are these the 7 Social Media Platforms That Could…
We recently published episode 12 of our This Week In Organic show, looking into: Will app content optimization become an essential part of SEO? What’s the future of YouTube now that it’s part of a smaller Google? Is Pinterest a social media platform or an e-commerce opportunity? Are these the 7 Social Media Platforms That Could…
This is the twelfth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, the subjects among other things include “Will app content optimization become an essential part of SEO? – What’s the future of YouTube now that it’s part of a smaller Google?…
Over the past week Twitter’s value has plummeted another 10% – the value of its shares is now just above what it was at its IPO. Even Snoop Dogg says they need to spice it up, and is using the hastag “Snoop for Twitter CEO”! But what would you change if you were Twitter CEO?…
Donald Trump wants to be President – but can he turn social media dominance into votes? Is being abrasive and dominant on social media better than being liked by the majority of your followers? That was the fifth topic on the most recent TWIO episode, and here’s what our guests had to say about it……
Last week Techcrunch published an article called “The Only Metric That Matters For Content Marketing” – but what is the metric – and is it really the only metric that matters? That was the fourth topic on the most recent TWIO episode, and here’s what our guests had to say about it… DAVID BAIN: I read…
Chris Beard, the CEO of Mozilla has written an open letter to Satya Nadella, the CEO of Microsoft saying that he’s disturbed by an aspect of Windows 10 – Chris says that Windows 10 effectively overrides a user’s browser preference. If Microsoft continue to do this, what will the likely outcome be? That was the…
A recent article on on Practical Ecommerce says that Panda 4.2 complicates SEO for e-commerce sites – it points out that although Panda 4.2 rolled-out recently, Panda 4.1 happened hack in October 2014, 10 months ago. Is it right and fair that sites can get stuck in Panda’s filter for that long? That was the second topic…
Recently Bing announced on its blog that it was going to start warning users about search results of pharmacies that has been cited by the FDA as a fake online pharmacy engaged in illegal activity – but is this a good user experience, or the slippery slope to another negative SEO opportunity? That was the first topic…
This is the eleventh episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, the subjects among other things include “Bing plans on warning users about potential threats from search results – Panda 4.2 complicates SEO for e-commerce sites & Is there really just…
Twitter, whose shares dropped 10% seemingly as Jack Dorsey said he was not satisfied with the current user growth figures. But is growth and its numbers of users the most important thing that Twitter should be focusing on? That was the sixth topic on the most recent TWIO episode, and here’s what our guests had to…
According to TechCrunch, Apple have updated their App Store ranking algorithm. Apparently the Facebook app moved from number two for the phrase ‘social networking’ to number seven. So several apps saw a sudden drop, starting on the 17th July, and then a better recovery. So how important is App Store optimisation? That was the fifth…
According to the IDC, 337 million smartphones were shipped in the last quarter, so that’s an 11.6% rise compared to the same quarter last year. But are we moving to a multi-device world or a mobile-first world? That was the seventh and final topic on the most recent TWIO episode, and here’s what our guests had…
Back in October 2014, Google updated their Webmaster Guidelines to say that blocking CSS or Javascript files may have a negative impact on SEO. Sending out warning messages now seems to make that more significant really. So what are Google trying to do here? Are they just trying to better understand the positioning and prominence…
Is applying ‘right to be forgotten‘ on an individual basis around the world realistic and fair? That was the third topic on the most recent TWIO episode, and here’s what our guests had to say about it… ALEX TUCKER: Yeah, tricky. I mean, I guess the concern here is is it going to work out better…
Facebook announced yesterday in its earnings call that it’s now seeing 1.5 billion searches per day. That’s 50% the level that Google sees. Do you think that Facebook search is potentially a real competitor to Google search in the future? That was the second topic on the most recent TWIO episode, and here’s what our guests…
With the launch of Windows 10, Microsoft are putting Internet Explorer to sleep. Who uses Internet Explorer anymore anyway? So might Microsoft Edge be a significant challenger to Chrome in the future? Perhaps in time the Edge browser might drive more Bing searches? That was the first topic on the most recent TWIO episode, and…
This is the tenth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, the subjects among other things include “Does Microsoft have the Edge over Chrome? How important is App store optimization? And Is growth the most important thing that Twitter should be…
We’re pleased to announce the release of a new module in our Analytics SEO Platform called Market Visibility. This can be found under the Market Analysis section inside the platform. In this module we assess your site’s overall organic ‘visibility’ for all your monitored keywords against all sites ranking in the top 2 pages of the SERPs (Search Engine Ranking Pages) for…
This is the ninth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about Might Panda 4.2 impact your site? Is the Apple Watch a content marketing opportunity? And is live event ad targeting going to be the…
This is the eighth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about is whether web design is dead – Twitter’s head of communications is out the door – and Google needs to improve its SEO –…
This is the seventh episode of our brand new weekly show, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about whether asking for links still acceptable? Have you participated in PDF SEO? And does a standard click-through rate…
MANY of us have seen SEO click through rate (CTR) studies, performed on large data sets, but what can we learn from these, and, more to the point, are they truly representative? Given the ever changing nature of the SERPs – are click-through rate (CTR) studies too crude and limited in their scope to cater…
This is the sixth episode of our brand new weekly show, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about whether Bing can really be a serious Google competitor, whether or not open standard encryption is a good idea…
This is the fifth episode of our brand new weekly show, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about the DuckDuckGo search engine, when is the best time to tweet and why Google Direct Answers look…
This is the fourth episode of our brand new weekly show, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about whether ‘right to be forgotten’ should be forgotten, whether native advertising an acceptable form of traffic generation…
This is the third episode of our brand new weekly show, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about whether Google can be trusted to police itself and the impact of Dick Costolo quitting as Twitter CEO. Our…
This is the second episode of our brand new weekly show, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode we talk about Periscope marketing strategy and opportunities and our host, David Bain is joined by Kelvin Newman from Brighton SEO, Matt Hodkinson from…
This is the first episode of our brand new weekly show, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode our host, David Bain is joined by Adam Vowles from SUSO Digital, Alan Morte from Three Ventures, Mark Asquith from DMSQD and Mark…
Using the New Analytics SEO Browser Page Load Speed Tools With more Web Page Load Speed tools in the newly updated AnalyticsSEO dashboard you now have no excuse for having a perpetually slow website. When you use this browser page load speed data together with site speed info from Google Analytics and Webmaster Tools, plus…
We’re asking for your feedback here. We’ve had a scoring system in place for a lot of modules in the platform for several years now and it’s often caused some controversy. As a result, we’re reviewing our use of scoring mechanisms within the software and would welcome your input. Some of our modules have been deliberately…
Today, we’re launching Version 5.6 of our platform which includes the move to a whole new look and feel with a new User Interface, together with a host of new features. A new (collapsible) Menu Experienced users of the platform will notice that we’ve moved the navigational elements to the left. This is a collapsible…
NEW Referring Domain Data We’ve added some more nice Majestic SEO data into the platform. If you look at the Referring Domain Analysis module, you’ll see a line chart and table: Chart: Table: As you can see, this table gives you the referring domain, Country code, Trust Flow, Citation Flow and the number of links…
Negative SEO and Blackmail There’s been a lot of well researched articles about the potential threat of negative SEO to your website. Could unethical and wicked competitors be sabotaging your marketing strategy and investments in great content by building spammy links to your website to destroy your rankings and get you penalised by the search…
This latest release includes a modification to the Monitored Keywords module. This is a popular module, which is widely used by our customers, so we’ve re-designed it to help improve the overall user experience. The new table now includes an additional column on the left hand side which allows you to select the keywords you…
Yesterday, we deployed another update, adding support for another 9 search engine variants to the platform (all as a result of customer requests). In case, you don’t recognize the flags, these are: Google Latvia Google Lithuania Google Estonia Google Cyprus Google Iraq Google Macedonia Google Tanzania Google Uganda Yahoo Japan Remember, to add these to…
Study of 4,000 websites reveals Google is hiding nearly 9 out of 10 keyword searches London, May 28th 2014 The latest research of web analytics traffic from 4,000 international websites shows that the average (Not Provided) rate is now 84%. This means that marketers now have little or no idea of how users are finding…
This morning, we deployed v5.5. of the platform, which includes the rollout of a new IntelliTraffic™ algorithm which we will be using to restore your keyword visit data. This represents the end (hopefully) of a long project we began in the autumn of 2013 to help our customers deal with the whole ‘not provided’ issue….
It’s been a typically busy February here at Analytics HQ – I would call it “Analytics SEO Towers”, but it’s a large U-shaped ground floor office, so…. Anyway, we’ve added quite a few bits and bobs this month. *NEW* REST Structured Ranking API We are certainly heading the way of developing the whole platform on…
We released version 5.4.5 this morning which added support for keyword ranking checks on Baidu. A good number of our customers were asking us to add this, because they had web properties in China or customers with websites targeting the Chinese market. China, is of course, the most populous nation on earth, so whilst we…
This is a pretty straightforward update. Version 5.4.4 (released today) added more data from SEMRush into the Monitored Keywords task table and the Keyword Research Suggestions table, principally a refresh button (for Pro+ customers to use) and CPC and Impressions data for each keyword: To get to this area of the platform, either: Go…
v.5.4.3 – 13 more countries supported & some lovely crawl data! You ask and we deliver! Version v.5.4.3 deployed today includes more search engine support and a nice update to the crawl data we show in the platform. 12 more Latin and South American countries added (& Mauritius) Well, the world Cup is heading that…
Surprises from our Local Keyword Ranking functionality We recently launched some great new functionality that we are very excited about. For quite a while now, search engines have been presenting different results based on where a searcher is physically located. So, if you’re looking for a hairdresser in Houston (unlikely I’d ever need to) or…
Hot on the heels of our update yesterday, we’ve rolled out another piece of work today! This update provides you with additional link data to what was already provided in the system. Principally, we will show you the Citation Flow and Trust Flow metrics for both your links and those of your competitors, as well…
We made a small release today to add support to the platform for keyword rank tracking in Yandex. This might seem like a small update, but it actually consumed quite a lot of development time, as we found the Yandex markup to be quite a bit different to other search engines’ markup. At the moment,…
This is a big update! We’ve added support for local rankings to the platform, along with some other changes. This now supports over 40,000 towns and cities worldwide (40,617 to be precise!), so you can now check rankings for any keyword as if you were sitting in (almost) any location around the globe. What is…
We’ve re-designed the old Goal Conversions module and split it into two modules now! Before, it would have shown a user simply the total goals and transactions over time. We decided this wasn’t as useful as it could be and we had a lot of customers asking us to show a breakdown over time by…
We’ve rolled out the third update in just over two weeks today. This involves a few modifications to the new Monitored Keywords module, largely as a result of customer feedback. The Return of your “Best Rank” The first thing you’ll notice is that we’ve added the Best Rank data back in. These now show up…
While we’ve all been using it, unaware mostly (although we suspected it), for the last two months, Google this month officially announced its new Hummingbird algorithm. Hummingbird’s main focus is to make search, specifically verbal searches on mobile devices, more natural. To accomplish this requires technology to become more ‘human’, which is what Google…
A great way to find out where your site visitors come from and what they do on your website according to Polly Pospyelova, Head of Search at www.deleteagency.com, is to use Google Analytics cookies. From these cookies you can extract a wealth of user information which combined with geo location and any other information can…
It’s been just over a week and we’ve already moved on again from v5.3 with a small update that adds support for a further thirteen search engine variants to the platform. In case, some of you don’t recognize the flags on the right, this is the complete list: Additional Google variants – Algeria Azerbaijan Bangladesh…
I’m not one to overuse the word "awesome", but we’re all very pleased with what we’ve achieved with this latest update. We do pride ourselves on being very customer focused and the whole platform has largely been developed in line with customer feedback. This latest update is a good example of that – a lot…
Moz did their whiteboard presentations a few days earlier than normal, Danny Sullivan added his own analysis and SEOs weighted in with suggestions as to what people can do to deal with this gap in their keyword-based analytics data (the advanced filtering in Google Analytics as covered by Verve Search is perhaps the most useful suggestion…
It’s been a few months since we carried out a smaller piece of research, based on a group of 100 sites. Just to recap, here is a quick rundown of the first study: 100 sample sites, selected at random Details on 50,000 backlinks per site imported and analyzed from each provider ahrefs vs Majestic SEO…
Murmurs of another Google update (September 2013) are rumbling throughout the webmaster jungle. The fear from Pandas and Penguins are justified for poor SEO and badly built websites. But what’s next? Since the 4th of September the team at Marwick Marketing has seen high profile websites lose up to 50% in search traffic overnight. The…
Read more: https://www.authoritas.com/setting-up-an-SEO-campaign#ixzz2DbTGdUaU Follow us: @analyticsseo on Twitter | analyticsseo on Facebook Step 2 – Keyword Research, Rankings and Keyword Histories An introductory tutorial video covering Step 2 of the Analytics SEO Welcome Programme: Transcript Welcome to Step 2 of our Welcome Programme. This will cover Keyword Research, monitoring ranking changes and downloading keyword ranking…
Step 1 – UI, Campaign Setup, Task Management, Exporting Data & Support An introductory tutorial video covering Step 1 of the Analytics SEO Welcome Programme: Transcript Welcome to Step 1 of our Welcome Programme. We have 7 Steps to the programme which we’ve designed to help new users familiarise themselves with the main areas of…
Step 3 – Competitive Analysis Transcript Welcome to Step 3 of our Welcome Programme. This video covers Competitive Gap Analysis. We display competitive data in a few areas of the platform. Firstly, let’s look at the Competitive Audit module. We perform a daily site audit against your competitors to show how you compare across a…
Step 5 – Pages An introductory tutorial video covering Step 5 of the Analytics SEO Welcome Programme: Transcript Welcome to Step 5 of our Welcome Programme. This video covers analysing On-Site issues, principally looking at the structure and content of a website. The Top Pages module will show you your most shared and linked-to pages…
Step 4 – Technical Assessment An introductory tutorial video covering Step 4 of the Analytics SEO Welcome Programme: Transcript Welcome to Step 4 of our Welcome Programme. This video covers analysing Technical Assessment of a website. We’ll be taking a look here at the modules in the Technical tab. A lot of this section involves…
Step 7 – Dashboards & Reports An introductory tutorial video covering Step 7 of the Analytics SEO Welcome Programme: Transcript Welcome to Step 7 of our Welcome Programme. Here we will be looking at the reports and dashboards you can produce in the system. Firstly, we have a Dashboard tab which is split into a…
Step 6 – Links An introductory tutorial video covering Step 6 of the Analytics SEO Welcome Programme: Transcript Welcome to Step 6 of our Welcome Programme. Here we will be looking at the link building and outreach functionality within Analytics SEO, primarily under the Links tab. The Links tab will show you your most recent…
Since my last update on version 5.1.4, we’ve been quietly working on both short term, medium long-term projects here. Firstly, we’ve released another 13 updates (in just under four months), so that’s moreorless one every 10 days. It’s often the case that when you develop a large piece of Enterprise software likes ours, you have…
It’s important to challenge yourself, but also important to set realistic expectations. With that said, I chose to interview some top SEO practitioners in the industry who have dared to push the limits. Originally, I was planning on only interviewing five top SEOs, but after some thought I decided to publish a total of eight…
Google’s result pages have changed significantly over the past few years. We’ve seen the effect of Universal Search, Google Instant, Google Instant Preview and other innovations they’ve come up with. The most recent innovation has been the introduction of the Google Carousel. If you’re an SEO, you’ve got to keep on top of these developments…
Often I have discovered that my clients have copied text directly from other websites. (Here is where I let out a loud exasperated four-letter SIGH.) Excuses for these transgressions have included: “I know it came from Wikipedia, but our competitors have it on their site too.” “There is really just one way to describe (product…
This month we decided to conduct a little research! We analyzed 1.3m websites in order to determine what tracking software they were using. The results, in some ways, aren’t that surprising. As you can see from the breakdown below, there are some simple conclusions you can draw: The vast majority of websites use Google Analytics….
A Study in iGaming In the iGaming sector, many companies which depend on Google traffic for their revenue are exposed to this risk. To understand how much risk sites are exposed to and how it is changing, we analysed the risk of your site dropping significantly from one month to the next. In order to…
First up we published our comparison of Moz, ahrefs and Majestic SEO. This is actually just the starter analysis looking at link data over 100 sites, but the full one will look at 1000 sites. Did someone say big data? Here’s a great article from seoptimise about what you need to consider when conducting technical site…
Initial Research Study of backlink data for 100 sites Back in 2008, in the very early days of Analytics SEO we built our own web crawler and set about trying to crawl the web. As we crawled more and more weird and wonderful websites, our data grew almost exponentially and we soon realised that in…
Google Shopping is the paid version of the free Google product Search. In the US Google migrated to the paid model in October 2012. In Europe the migration is complete on June 11th. Should you be sad about losing that free traffic? Or should you be happy with Product Listing Ads (PLAs) as a new…
It’s been rather event-tastic over the past week, with the Content Marketing Show last Friday and SAScon yesterday and today – so there are a few posts on these included in my roundup this week. On top of this there has been continued debate and advice around Penguin 2.0. But the big news of the…
Google Update May 2013 for Business Owners For small to medium business owners Google’s latest Penguin 2.0 update could be the cause of much demise in your search rankings. And if you are like many small to medium business owners who rely on these search rankings for business you’ll probably be scratching your head wondering…
Another week another weekly roundup. There wasn’t quite as much going on as last week, but there have been some great articles about that you should take the time to read. This week we’ve seen a lot about the effects of Penguin 2.0, naturally this is still a fairly quick response, but these articles do…
There has been lots a-foot in the industry this week, even more than usual! This is just a selection some of the news and blogs that we’ve been reading this week, and that we hope you’ll also find useful. So Penguin 2.0 went live in the middle of the week – it’s still a little…
Version 5.1.4 has now gone live! This version adds OAuth support for Google Analytics API integration. We are continuing to support the old ClientLogin authentication mechanism, but we recommend all our customers adding new sites use OAuth. OAuth has the following advantages: support for Google accounts using two-factor authentication support for Google accounts with weak…
Version 5.1.3 has now gone live, the main feature of this update is the much anticipated Adobe SiteCatalyst (Omniture) integration. At the moment this is drawing in data solely from the Data Warehouse API but we are working on integrating the Reporting API in the near future. We are currently only offering this for Agency and…
Looking to maximise the power of the content you are publishing online? Follow these expert tips and check-list on how to successfully amplify your content online. Before you publish Review the content: There’s nothing more off-putting when reading online content than bad punctuation, poor grammar and more spelling mistakes than a five-year-old’s diary. Unfortunately, online…
You may not have heard about Google Authorship, but you will have seen it in action. It’s Google’s way of awarding better search engine rankings to websites with quality content. Authorship works by linking authors to the content they produce. When authors claim Authorship of their content, their image and short bio (called a ‘rich…
From time to time, one or another of us from our team will send around an interesting article, this is to share knowledge and ensure that the whole team is aware of developments throughout the SEO/Digital Industry. In every case I can remember, I’ve found something useful in the time spent doing so. This week,…
Over the last number of months we have watched as Google changes the way it returns Local Search results. We see more Google Places (map) listings when we search for local businesses and we see more integrated search results with images, videos, shopping and news results. Added to the "traditional organic listings" we are used…
I’m very happy to say that Version 5.1 of our software is now live! This update includes some features that we’ve been wanting to integrate for some time, so it’s very exciting for us to finally have them live. It’s quite a large update as it includes a whole new component of the software as…
Hi all, A quick intro from me – my name is Alexander de Albuquerque and I’m the new Product Manager/Head of SEO at Analytics SEO. My alliance with Analytics SEO has been on the cards for a very long time. It was at one of the many trade shows I was attending (AdTech 2009) at…
A handful of years and a MEng later I kept preparing for what tomorrow would bring and tomorrow pushed me into a career I never knew I would wet my feet with let alone dive in, SEO. To this day every morning I have stared at the mirror and repeated those words, almost like a…
If you run PPC campaigns on Yahoo and Bing then it is essential you change your PPC campaign destination URLs in Yahoo and Bing to properly track visitors from paid search engines and non-paid organic visitors from your SEO campaign. Fortunately, Google Analytics already tracks visitors from Google correctly, so one-third of your job is…
As a provider of SEO Software we’re often asked "Why should I pay you when I can build it myself?". We completely understand this attitude but we believe that the software and the service that we provide can’t be matched by something built in-house. Here are some of the reasons why we’d argue that a buying in…
This week is State of Search’s Tools Week which we are naturally involved with. The Tools week has included State of Search running a survey in order to gauge the industry’s use of SEO tools and inviting a number of tools to give a demo of their software. Yesterday at 12pm GMT our CEO Laurence O’Toole gave…
Last night I attended my first Digital Industry Females event and I must say that it delighted on every level! There was a great talk, great atmosphere and great company (not to mention the free drinks and nibbles!). The speaker was Judith Lewis (Head of Search, Decabbit), a regular speaker on the circuit and someone who I’d been…
Is social media the great equaliser for today’s marketers? Anyone who has studied a marketing degree (or degree with a marketing component) will tell you of the importance and value of understanding consumer behaviour, more specifically, your potential consumers’ decision making process that leads them to purchase behaviour. Tapping into this decision making criteria is somewhat…
This post is designed to help de-mystify the hundreds of analytics metrics available into a smaller number of important metrics for digital marketing campaigns. It is designed for analysts and is taken from a presentation given at Measure Camp in 2013. It may seem basic to some, but should still offer a useful reference guide…
Is the biggest football club in the world (Manchester United) almost completely disinterested in using social media channels in order to communicate with its fanbase? Why does it appear to be almost exclusively reliant on Facebook? Are any of the other Premier League’s clubs much earlier and effective adopters of social media channels in communicating…
I attended my third Distilled evening event this week. Every time I’ve been, the talks have been entertaining, informative and what’s more, the drinks and food tend to be free! Here’s a summary of tonight’s talks. You can now view all the slides from this event. Matt Beswick (@mattbeswick), "Intelligent Outsourcing" Budgets are tight. You’re…
Last night I attended an event from the meetup group Content Creation Collective, organised by Natalie Harris. This group is all about the new game of Content Creation that is becoming a growing concern in the industry. It’s a relative of the also brilliant OMN group run by Gus Ferguson– I advise you to sign up for…
How Good Is Your SEO? is our exciting lead generation tool. It went live over a year ago now at the end of 2011 and in this time it has generated thousands of leads for our customers. In 2012 we estimate that it generated over 20,000 leads for our customers. The concept of How Good Is…
On Friday we published a post on the respective Social and SEO profiles of the Baltimore Ravens and the San Francisco 49ers. From our analysis of this data we correctly predicted that Ravens would win the Super Bowl XLVII! On Friday we published a post on the respective Social and SEO profiles of the Baltimore…
There’s a fairly big sporting event taking place this Sunday in the USA. Whilst the day to day popularity of this particular sport may be focused on the States, there’s no doubt this Sunday’s event will reach a worldwide audience. With that in mind (and considering it’s "#Factoid Friday"), I thought I’d publish a little…
A new month and a new update; Version 5.05 of our software is now live! As always this update includes a number of features that we hope take us one step closer to producing a truly world class software and service. The main features in this update are: Google support for Argentina, Bulgaria, Chile, Colombia,…
Bonjour à toutes et à tous ! La version 5.0.5 d’Analytics SEO est disponible. Voici les nouveautés : Analyses et recherches étendues aux pays suivants : Argentine, Bulgarie, Chili, Colombie, Hong Kong, Japon Luxembourg et Thaïlande, L’administrateur du compte Analytics SEO peut désormais obtenir des données Google Analytics anciennes, à n’importe quelle date, L’administrateur du…
Website redesigns are fun, creative projects to work on! We want to keep them that way! This is a great opportunity to breathe new life into your online business, engage with users, and generate more visits and sales! But, it can also be career limiting if you get it wrong by losing hard fought search engine rankings,…
I attended the UK Search Conference today at the Commonwealth Club in London (for the first time) and decided to listen to the speakers (there were quite a few) and (frantically) get down some notes and takeways from the talks. The keynote speeches were from some of the award winners at last year’s UK Search Awards…
This a guest post from Alan Salmoni. How to get good keywords from GWT Warning! Google’s Webmaster Tools might not be as reliable as you thought! As seasoned SEOs, you’re probably well aware of that, but it doesn’t hurt to talk about it does it? This article is about how to get good keywords from…
An interview with Steve Lock, former Product Manager here at Analytics SEO and current Digital Producer at GPMD. We talk to Steve about his favourite and least favourite aspects of SEO, how he gets clients to understand the value of SEO, the most common errors that he sees site owners make, his advice for people trying…
This morning Version 5.04 of our software went live. This update is part of our dedication to make this software truly world class and to ensure that customers get the best service from the software and us. The new features in this update are: in-app upgrades – users can now upgrade their packages (including changing…
Bonjour à toutes et à tous ! Nous vous informons que la nouvelle version 5.0.4 est disponible. Voici les nouveautés : – Surclassements : les utilisateurs peuvent désormais upgrader leur formule au sein même de l’application (y compris changement de monnaie), – Améliorations côté API : ajouts de fonctionnalités pour les grandes structures, – Mises…
This time last year we completed our first external round of funding. I wrote a blog post shortly afterwards, but thought I could make it far better if I incorporated some of our slides, templates, documents and business plans as templates that other start-ups could use. It’s taken me nine months or so to get…
Here we have an interview with the charismatic Nick Garner, former Head of SEO at Unibet, now CEO of Searchworks. Nick talks about how he really wanted to be in the antiques business as a child, his foray into the world of sport and how he ended up in SEO. The reason why he hangs around…
I’m Nick Garner, CEO of Searchworks. I am a brand ambassador for Analytics SEO (ASEO) and so I get involved in various discussions around tools and features that could be added to the AnalyticsSEO toolset. One of the big discussions has been working out where a site stands amongst its competition when it comes to share of…
It’s been a busy and exciting time in the industry this year- and here at Analytics SEO it has been no different. This month we’ve had no less than 3 updates! After our major 5.0 update we put out 2 smaller ones that added to this previous update. We also produced this…
We’ve produced an ebook on e-commerce – this is full of useful tips on how best to manage an e-commerce site and includes a checklist of some of the key aspects to be aware of. It’s filled with tips and recommendations on how you can can optimise your ecommerce site in 2013, written by our…
An interview with Ralph Tegtmeier, widely known as fantomaster and Founder of Content Mango. Ralph answers our questions on a range of topics around SEO and is fascinating as always. Specifically he talks to us about his new company Content Mango, why he loves SEO, his least favourite aspect of SEO, dealing with clients, common…
Interview with Kristal Ireland, Strategy Director at Enjoy Digital as part of our Top SEOs Interview series. Kristal talks to us about how she got into the industry, her favourite and least favourite aspects of being in SEO, advice for getting into SEO, the number of women in the industry, outsourcing dfferent aspects of marketing, the…
We’re getting in the festive spirit here at Analytics SEO so we’re sharing with you yet another video from our Top SEOs interview series; here we have an interview with Alex Moss, Technical Director at 3 Door Digital. Alex talks about how he got into the industry, his least favourite aspects of SEO, practical advice on…
Yet another addition to our Top SEOs Interview Series; here we have an interview with Ned Poulter, SEO Manager at Quirk London and prolific blogger. Here Ned answers questions on how he got into SEO, why he loves SEO, and lots of practical advice on how he goes about beginning an SEO project and getting his…
Dixon Jones, Marketing Director at Majestic SEO, UK Search Award’s ‘Search Personality of the Year’ and all round good egg answers our questions at BrightonSEO – as part of our Top SEO Interview series. In this interview, Dixon talks about many aspects of SEO including: how murder mysteries were his gateway into the SEO community, the lack of…
SEOs like to connect – networking events are massively popular and we’re on every social network under the sun. Hence when we wanted to take a look at the SEO industry around the world we thought that the best way to manage this would be to use LinkedIn – as surely any SEO worth their salt…
Last week Raven Tools took the difficult decision to remove their SERP tracking tool, which has forced their customers into an equally difficult position; for their customers it’s a question of either remaining with Raven and making do without the ranking data, or of changing providers. Now we’re obviously a little biased in regards to…
Many SEO practitioners have recently been confronted with new challenges with regard to keyword rank tracking. For some, this is simply one more round of acute pain in an ongoing struggle. For others, this may be their first attempt to solve a problem they wished they didn’t have to deal with at all. In either…
For Raven customers looking to switch, hopefully this will answer some of your questions. 1. Why isn’t Analytics SEO affected? We were affected about 1 year ago when our access to the AdWords API was suddenly withdrawn. However (whilst we totally respect Raven’s decision) we took a different approach to Raven as our customers told…
If you can cast your mind back to September you may be able to remember BrightonSEO*, as well as sponsoring and exhibiting at BrightonSEO this year we also cornered a few of the many illustrious personages present and filmed interviews with them. The videos are now ready to go live, and we’re delighted to finally…
A video tutorial on the Monitored Keywords component in the Analytics SEO campaign management platform. [youtube id=”K_YWJtPxIIs”] The Monitored Keywords component is the first component under the Competitors & Keywords tab As you can see, this component provides the user with a table and a line chart showing ranking changes over the course of a…
4 Trillion URLs & 388 Billion Pages now available in Analytics SEO’s Big SEO Data™ platform London, December 3rd 2012 – Majestic SEO (the world’s leading link database) and Analytics SEO (an innovative SEO Software platform for SEO agencies and their clients) are pleased to announce that they have signed a long-term extension to their…
Only one week after Version 5.0 went live we’ve updated the software yet again with Version 5.0.2! The update went live this morning and we’d love to hear your feedback on it. There are two main elements in this update. The main one for customers is that we have integrated warning messages for when you…
Nous sommes heureux de vous annoncer la sortie de la version 5 d’Analytics SEO, LE logiciel de référencement naturel online, tout-en-un et 100 % en français ! La v5 est une mise à jour importante pour nous, l’interface utilisateur ayant intégralement revue, simplifiée et améliorée. Désormais, au lieu de charger des données pour chaque onglet, les…
This is shaping up to be a busy week here at Analytics SEO! After the new user interface went live on Monday we’ve not been resting on our laurels, and we already have another update live! Version 5.0.1 is just a minor change to the interface, but one which we think should make it even more intuitive….
Hi folks! We’re happy to announce that we’re almost ready to launch version 5.0 of Analytics SEO (3 years and a month on from our very first public beta), and we’re so excited we’re going to give you a sneaky peek of the update before the launch next week. We expect this to go live…
We are delighted to say that Version 5 of the software went live this morning. This has been a major update for us, with the User Interface completely changed. Rather than loading all the data for each tab, the components now load individually improving the performance of the software and no longer overloading users with…
Hi folks! We’re happy to announce that we’re almost ready to launch version 5.0 of Analytics SEO (3 years and a month on from our very first public beta), and we’re so excited we’re going to give you a sneaky peek of the update before the launch next week. We expect this to go live…
We are pleased to report that version 4.7.6 went live last week, including a few nice updates to the software. The main features of this update are: updated multi-site dashboard overview table support for additional variants of Google, Yahoo and Bing in keyword rank checks improved keyword rank check process to eliminate localised search results…
The Steady Growth of (Not Provided) Traffic Some of you may recall that shortly after Google officially launched SSL search query support in October 2011, we dug into our backend databases (as part of our Data Research Programme) to try and ascertain the effect it was having on the sites we were monitoring. The results…
We are happy to announce that version 4.7.5 is now live! The new features in this update are: New filtering capability for the Monitored Keywords chart New description for ranks of over 100 Ability to delete a campaign (admin users only) "Sorry, you’re unranked!" Ranks of over 100 will now be presented as >100 rather than…
This is a guest post from Ned Poulter. Ned currently works as an SEO Manager at Quirk London, a marketing agency for a digitally enabled world. This post is part 2 of the ultimate list of 129 takeaways from BrightonSEO (read part 1 here). This post includes all of the industry best practices, useful tips, pointers and…
This is a guest post from Ned Poulter. Ned currently works as an SEO Manager at Quirk London, a marketing agency for a digitally enabled world. Friday the 14th September 2012 was the start of BrightonSEO 7 the second BrightonSEO event that I’ve been to and I was very much looking forward to it. BrightonSEO is…
This is a guest post from Ned Poulter. Ned currently works as an SEO Manager at Quirk London, a marketing agency for a digitally enabled world. Thursday the 13th of September was a day of learning in the digital marketing world; over one hundred people from a variety of backgrounds descended upon Brighton Dome to…
Think Visibility 8: Full Write Up & Actionable Insights from the Experts This is a guest post from Ned Poulter. Ned currently works as an SEO Manager at Quirk London, a marketing agency for a digitally enabled world. On Saturday September first Think Visibility returned for its eighth (yes eighth!) installment. As always, Dom Hodgson…
Analytics SEO is delighted to once again be involved with BrightonSEO, we are going to be exhibiting and speaking at the event on September 14th. It’s one of our favourite events in the SEO calendar, and we have a few new recruits who are really looking forward to attending for the first time. We’re really…
On Tuesday we are going to be rolling out Version 4.7.4 of the software. The major change in this update is to the Keyword Research Tool. Our dev team have been working hard on this for a while and we’re all really excited to see it integrated into the software. The great new addition to…
This is a post from Alan Salmoni, Alan joined us a few months ago as Head of Research and User Experience. Since then he has been carrying out some really great research, and we think that it’s about time that we shared some of it with you. The showdown between keyword ranking data for…
Hot on the heels of our 4.7.1. update earlier this month, we’ve already deployed another enhancement, this time to the link prospecting side of the software. We’ve now added another 11 metrics to the task tables for the components where you can view link prospects by type (blogs, forums, directories, etc.). Here’s a complete list…
This is a guest post from Louise Vine. Louise currently works as an SEO Content Executive for the The Search Agency. Last week I was fortunate enough to attend an event at the UK offices of Google at what was called a ‘Google+ Social Event’. I didn’t know what to expect exactly; we were just told…
Analytics SEO is pleased to announce that Version 4.7.1 went live this morning! As always this update includes a number of new features, with the majority of this update being minor improvements that will generally enhance the performance of the software without otherwise impacting the way that you use the software. Here is a full…
Analytics SEO is pleased to announce that we have been short listed for not one but two European Search Awards! This is the first year of the European Search awards, it is following in the footsteps of the successful UK Search Awards. Both are organised by Don’t Panic in association with SEMPO, Manual Link Building,…
It has been a busy month for us with lots of exciting news, and we want to keep you up to date with all that we’ve been up to here at Analytics SEO. This month we’re just going to focus on our news because there is a LOT! New Offices We’ve just moved to our new…
We are delighted to announce that our software is now available in French! This includes our lead generation tool ‘How Good is Your SEO?’ or as it’s now also known ‘Que Vaut Votre SEO?’. This addition means that the software is now available in 4 languages: Swedish, Hebrew, French and English. Global domination here we…
A video tutorial on the Keyword Research section in the Analytics SEO platform. You access the Keyword Research section using one of a few methods. You can either click through from the My Sites section by clicking on the blue ‘View Campaign’ icon, click on the yellow campaign options button and select Monitor Keywords. Or…
A video tutorial on the Detailed Keyword Monitoring section in Analytics SEO. [youtube id=”NOvO9nOjf9o”] This is the area of the software where you can conduct detailed keyword monitoring by analyzing ranking data against search volume, traffic and conversion data (for both PPC and Organic campaigns) and other metrics. You access this section using one of…
Back in April we attended ionSearch, it was a great event and we picked up loads of really useful tips from the many presentations and panels. We’re already looking forward to next year’s event! Very generously ionSearch are sharing videos of all the presentations! Here are a selection of some of the talks that we…
Analytics SEO is moving permanently (well, probably). Our current offices in Teddington have served us well, but it’s become a bit of a squash and squeeze here recently as we’ve expanded our teams over recent months. So we needed something bigger, better and much more ‘media’; and we’re pleased to have found the ideal spot…
We are pleased to announce that version 4.7 just went live! As always, the new features that we have included in this update have been driven by our customers and their experience with the software, and we’re always keen to hear any other suggestions for features that we could include in a future update. The…
Here we are in Seattle for SMX advanced. I’m excited to join the Analytics SEO team to help expand a presence in the US. Today seemed like the best day for me to start – just in time for what should prove to be a great conference. Last night, Laurence and I pondered the…
London – June 5th 2012 – Analytics SEO, a leading SaaS SEO software company based in the UK, is pleased to announce the appointment of Dennis Hart to the role of President of its US operations. After successfully completing first round funding earlier in the year, the company is now in a state of rapid…
A tutorial on how to signup for a free Analytics SEO licence. Welcome to this quick tutorial on an setting up an Analytics SEO Freemium account. The first step is to go to our pricing plans page and follow the link or follow the link from our homepage to this page. You’ll notice that the…
A video tutorial on the Month on Month Keyword Performance component in Analytics SEO. [youtube id=”gSiPJSYSge8″] This is a Month on Month moving average of the Keyword ranks for your Monitored Keywords. We run keyword ranking checks every week, so this table simply takes those figures and calculates a monthly average in order to give…
We’re excited to announce that we launched version 4.6 of the platform this week and it incorporates several new features to further enhance the reporting capabilities of the platform. Improved Task Statuses on the chart components Selectable chart types for five of the Progress Charts to give you column and stacked column chart options, in…
A video tutorial on the Progress Chart components in Analytics SEO. [youtube id=”OeDxHA80YjQ”] Of course, being able to represent progress visually during an SEO campaign can be quite essential nowadays and we provide you with plenty of ways of doing just that. One way is to use the components within the Progress Charts section of…
We are delighted to announce that Version 4.5 of our software went live this morning. Our engineering team has been working towards this release for a couple of weeks now, and we’re really excited about the new features that they’ve been able to get into this deployment. We’ve been working towards including many of these…
Amsterdam, Netherlands April 2012 – Analytics SEO Limited, a leading Search Engine Optimisation software platform in the SaaS space, today announced that it has been named a winner in the 2012 Red Herring Top 100 Europe award, a prestigious award honouring the most innovative and promising technology companies throughout Europe. Red Herring’s Top 100 Europe…
London – 20th April, 2012 Hot on the heels of closing its first fund raising round, Analytics SEO, a leading SaaS SEO software company, is pleased to announce that it has been short-listed for Red Herring Top 100 Europe award. The award, which is for privately owned companies and technologies, recognises those that are at…
Analytics SEO is pleased to be supporting Brighton SEO again as a premier sponsor for 2012. We have also managed to secure tickets for a giveaway as a lot of people have missed out this year! We promise it’s not an excuse to get out of the office for the day, to have fun by…
Versions 4.4.7 & 4.4.8 Released! At Analytics SEO we are committed to updating the software and adding value for all of our users free of charge whenever we can and this month is no different! On average our development cycles lead to releases every two weeks so you can always be assured the software will…
To celebrate Search Engine Strategies (SES) London 2012, Analytics SEO are doing a very limited special offer. Up until the 29th February 2012 Analytics SEO are offering DOUBLE keyword ranking allowances for all new customers. If you have been thinking about signing up this will be the perfect timing, as this is the best offer we…
Our engineering team have been extremely busy these last two weeks with another burst of minor updates that focus on four main areas: Application speed and performance. Making it easier to work on large volumes of websites (100+). Customer specific feedback that has led to many small enhancements across the entire platform. Reporting enhancements –…
A video tutorial on the Outbound Links component in Analytics SEO [youtube id=”vnC9tNRVlHU”] The outbound link component will detail all the outbound links our spider has identified during a weekly deep crawl of your site. It can be useful in helping you to identify any sites you no longer wish to be associated with and…
A video tutorial on the Import Manual Link Prospects component in Analytics SEO. [youtube id=”yv98ZmdisHA”] NB: After Version 5.1 was released, the functionality present in this component was moved into the new Link Building function! This component allows you to kick off your link-building campaigns by importing either links prospects you have already worked or…
This morning we had an unexpected outage of Analytics SEO. By the time I’d received the "system down" text message, done a quick ping and ssh test to the main web server, and got on the phone to our hosting provider, they had already got on the case, having been alerted by their own internal…
Here is one of the first webinars of 2012. We hope you all had a good festive period! This time we are focussing on link classification and including updates on the classification engine we are currently building,together with some preliminary test results. As a core part of the new link building tools we are developing…
Other enhancements will help support a number of other key new features to aid customers who are using the application to work with large volumes of websites and users. There has also been a minor enhancement to our Priority Action Grid (PAG) component on the Dashboard. Performance Enhancements After detailed analysis of the application, through substantial…
Its been an exciting year here at Analytics SEO and we hope you have had a great year too… The year of 2011 has seen substantial growth, the launch of version 4, our API, webinars, scalable pricing (which saved our customers lots of money!), two award nominations and a partridge in a pear tree! For…
A video tutorial on the Link Building Progress component in Analytics SEO. [youtube id=”1-qw6wyLbhk”] As you might imagine, this component is simply here to help monitor your link building progress. The table shows your target domains, the date you targetted that domain (and added it to this table), together with the dates it was either…
A video tutorial on the Check New Inbound Links component in Analytics SEO. [youtube id=”sobGAmntKPc”] This component records a complete history of the links MajesticSEO has reported as becoming live during the course of your SEO campaign. The normal filters are available, so you can, for example, easily filter to see what links have been…
A video tutorial on the Analytics SEO 4XX component. [youtube id=”3HQlTZ0ymvU”] This component will check for dead links. It is covered as part of our weekly deep crawl of your site, which is why you will notice the 7 day gap here between these two dates. However, in contrast to some of our competitor’s products,…
A video tutorial on the 5XX Server Error component in the Analytics SEO platform. [youtube id=”dqDrUAHR_08″] 5XX (or server) error codes are generally returned by your web server when something happens that prevents a user’s or search engines’ request from being completed. Clicking on the Optimise button here will open up a table showing the…
A video tutorial on the Analytics SEO 302 temporary redirect component. [youtube id=”K6gFHK6SC3Q”] Temporary 302 redirects are used by webmasters to redirect users and search engines from one URL to another temporarily. Most search engines don’t handle 302 redirects very well, as link popularity is diluted by splitting it between the two domains, which can…
A video tutorial on the Competitive Site Audit component in the Analytics SEO platform. [youtube id=”F10oawKiNTo”] We perform a daily site audit against your competitors to show how you compare across a number of different factors that are part of our fundamental SEO checks. We keep track of the results so that you can use…
This is the latest and one of the last webinars of 2011. We will be scheduling more webinars for January and February so keep your eyes peeled for the latest dates here, you can also view all of our archived webinars too! It focuses on a deeper dive into our main focus of version 4.5,…
Analytics SEO Version 4.4.1 has been released as a minor update as promised in our recent webinar to deliver as many new features as possible before Christmas. Main elements of the update include: Delegate to user released. Non-linking References / Citations component has been retired. DMOZ and Yahoo Directory components to be deprecated and made available…
Here is the latest update from our webinars on the future of Analytics SEO. It covers the latest features that have just been released in Version 4.4 and imminent updates in Version 4.4.1 that include: Editable Panels Competitor Rankings Video Training Enhanced Credit Card Handling Affiliate Scheme User Delegation Export Tables to CSV New Ranking…
Analytics SEO tutorial video on the Marketplace Potential component. [youtube id=”wjUSP3Nit5Y”] The Marketplace potential (or Competitive League Table) is a component which can be used for market research and competitive gap analysis. In order to produce this table, we take all the keywords which are currently bringing you traffic (this requires you to have setup…
Analytics SEO tutorial video on the Custom 404 Page component. [youtube id=”2bUfXCKcUCI”] This component simply checks whether we can find a custom 404 page on your site. If we can find a 404, then this component will show a score of 100%. If not, you will most probably see a score of 0%. If you…
Analytics SEO tutorial video on the Configure Website Analytics Software component. [youtube id=”Wb8Ocmez30A”] This component is here to check whether your campaign has been setup correctly so the system can import Google Analytics data. We use Google Analytics data in about 24 out of the 98 individual components within the software, so whilst not absolutely…
Analytics SEO tutorial video on the Review Unindexed Pages component. [youtube id=”zNlOmd2I7wQ”] This is a fairly unique feature of our system. This component requires a lot of processing and so is the only component to run automatically once a month. It provides some analysis on the front end, but the real raw data is held…
Analytics SEO tutorial video on the Page Load Time component. [youtube id=”jl-qZ8cRRxw”] The Page Load Time component can be found within the Site Audit section of the software and you can access it either by click on the Site Audit tab and then drilling down to the PLT component itself or by using the quick…
Analytics SEO tutorial video on the Unique Referring Domain component. [youtube id=”OxtNBlEcggQ”] This component will plot and analyse the number of unique referring domains for both your site and those of your competitors. Google will take such data into account as part of its ranking algorithm and having a good mix of referring domains is…
Analytics SEO tutorial video on the Organic Breadth and Depth component. [youtube id=”6Vt9OIKmw_Q”] This component is a good example of the benefit of mixing different data sources within the system. It shows indexation over time (this dark blue line), plotted against organic visit data taken from Google Analytics which is split into non-branded and branded…
Analytics SEO tutorial video on HTML Sitemap components. [youtube id=”mw3aYpit2Is”] This component is another part of the daily health check. It simply tries to locate a HTML sitemap. If you click on the Optimise tab, you will be presented with some help text explaining the importance of creating sitemap files. And if, for any reason,…
Analytics SEO tutorial video on the Robots.txt component. [youtube id=”qyMm3WJmho4″] This component is another part of the system’s daily health check. It will simply try to locate a robots.txt file on your website. It is usually found off the main directory of your homepage. The component explains why having a robots.txt file setup is important…
Analytics SEO tutorial video on the Missing Alt Tags component. [youtube id=”QVQRxJmng9w”] As part of our weekly deep crawl, our spider will also identify any instance of a missing AltTag. The front UI will give some analysis of your site’s status in this respect and if you click on the Optimise button, we will show…
Analytics SEO video tutorial on the Missing, Short, Long and Duplicate meta data components. [youtube id=”JdfUioMS7Z4″] This component will provide you with detailed analysis of your meta data issues on your site. The front end provides you with some summary analysis of any identifiable problem areas and the backend table (accessible by clicking on the…
Analytics SEO tutorial video on the Competitive Link Quality component. [youtube id=”wjUSP3Nit5Y”] It can often be a good starting point with any link-building to look at the links your competitors are getting. This component will assess the quality of your links in contrast to the quality of your competitors’ backlink profiles. The quality scoring is…
AnalyticsSEO tutorial video on the Backlink Analysis component. [youtube id=”d5jFfyo3Z44″] Checking on your inbound links is an important part of any SEO campaign. We pull data from MajesticSEO everyday using its API and this table will show you the highest quality and most recent links. The task status will remind you of the backlink limit…
Woohoo Analytics SEO Version 4.4 is finally here and has just been released! As usual its been busy here at Analytics SEO with the launch of our new webinars, spending time with our clients on the product roadmap and even finding time to mingle with more SEOs than you can shake a stick at attending…
After the success of our recent webinars, as promised we will be working hard to archive and publish as much information on them as we can – especially as we know how busy you all are… Slides The slides for the event are available here or can be viewed below: Analytics SEO Version 4.4, 4.5,…
Analytics SEO is proud to be announcing a series of webinars for both people new to the software and existing customers. The first two will have limited spaces and will be taking place on the 15th and 16th November 2011: 15th November 2011 17.00 GMT – “Introduction to Analytics SEO Software Version 4” (Click to register) will be designed…
Woohoo! Version 4.2 and 4.3 of Analytics SEO is finally here! It’s been a busy few weeks here and hot off the back of us getting nominated in the National Search Awards for best SEO software and announcing our new project with Touch Local SEOTrackz.co.uk, we are pleased to announce the release of 4.2 and…
Why am I seeing (not provided) in Google Analytics? Updated 21st October 2011 If you like many people over the past few days have started wondering why this is starting to show up in your Google Analytics reports then read on: This is due to a change that Google made on 18th October 2011 to…
Could this be the future for Yellow Pages? TouchLocal.com partners with UK start-up Analytics SEO to launch search engine optimisation product for local businesses Touch Local Group and Analytics SEO are pleased to announce the launch of SEOTrackz, an innovative new website that enables small businesses to access do-it-yourself search engine optimisation (SEO) software and…
Analytics SEO is pleased to be supporting Brighton SEO as a premier sponsor for 2011 to celebrate our launch of Version 4. We have also managed to secure tickets for two giveaways as a lot of people have missed out this year! We promise it’s not an excuse to get out of the office for…
Analytics SEO is pleased to announce that off the back of our major Version 4 update there has been a refresh to our Inbound Link Quality component, meaning it is now much more insightful and potentially a secret weapon for designing link building campaigns, competitive insights and winning new business. The Inbound Link Quality component…
As promised we have been working very hard to include new features and enhancements to the software for all our loyal customers. The latest version of Analytics SEO is a landmark release which promises to offer better value for money with new pricing models, improved usability, a new user interface, performance enhancements and powerful new…
(Sorry, this email should have gone out earlier but Steve was busy releasing baby Lock V1.0 – he’s now taking a few well earned days off with his wife and new baby boy – we wish them all well). We are excited to announce the latest version release of Analytics SEO, which has a number…
I am very excited to announce that I have just joined the friendly team at Analytics SEO as SEO Product Marketing Manager to develop the software and help push the product to new audiences. I thought it would be awesome to write a very personal blog post as I could have written about; “101 of…
Good news everyone! We’re just implemented stage 1 of our Majestic SEO implementation! A special thanks to all our long standing customers that have been waiting for so long for this – your patience has finally paid off. Here’s the details of what we have done so far: Out with Yahoo – In with Majestic…
Our keyword ranking software has always been able to distinguish between organic web results and universal results for images, videos, news and so on. But until now we have never shown you which keywords generate these universal results. From today, you will be able to use Analytics SEO to show you all the keyword opportunities…
London 22nd March 2011: UK based technology companies, Majestic SEO and Analytics SEO today announced a long-term agreement that will start with the integration of Majestic SEO’s open link map database throughout Analytics SEO’s comprehensive suite of online SEO software tools. The agreement will see Analytics SEO being one of the first companies to make…
Well, a week on from SMX West, I find myself back in the States at Search Engine Strategies New York. It’s been a hectic week in between with final testing of our exciting new features; Google Universal Search Analysis and C-Level Executive Overview. But we’re here now, all setup and even have a few hours free to…
It seems that quarter one is the time of year for us all to get a little more sociable…. Google has upgraded its search results to include thumbnails, notes and links from your social network in search engine results. (Google gets social). And we’re planning to get a little more sociable too by exhibiting at…
Hi everyone… I’m very pleased to announce another nice series of new features that are being rolled out today. This is our second significant release of the year…and expect more soon, as we are really ramping up our development efforts….and we’ve got some even better surprises just around the corner! I’ve personally spoken to or…
Hi everyone, it’s time for another upgrade to your favourite search engine optimisation software 😉 That’s right – Analytics SEO is getting bigger, better and a lot more powerful every day! There’s a lot packed into this software release so here are the headlines: SEO Reseller Software – We’ve launched our reseller version, so if…
As usual here at Analytics SEO, we’ve been very busy working on new improvements to our software. Over the last couple of months we’ve hired some awesome new developers who’ve been working hard with the aim of taking Analytics SEO to the next level. Tomorrow we’re very proud to announce the launch of Analytics SEO,…
Does it just bother me, or is everyone else bothered by the fact that many SEO agencies and their clients are still caught up with keyword rankings and how well they are performing for that all important keyword or key phrases on Google? In a world of universal search results, personalisation and mobile internet access…
London, October 2010 Analytics SEO is pleased to announce a partnership with US-based Strategic Search Marketing firm, SE Jones, who will work to distribute and sell its Search Engine Optimization (SEO) Management platform and technology. This partnership agreement will enable US and Canadian based businesses to better understand and implement strategies and tactics to increase…
There seems to be a trend sweeping SEO land at the moment with experts in the field firmly on one side of the fence or the other. The trend is outsourcing and in some cases, it can be frustrating and confusing, however, successful outsourcing can be a rewarding and worthwhile process. The first issue…
The truth about any marketing activity is that it’s generally more fun preparing the creative and planning and executing the campaign than it is analysing and reporting on how well it has done and what corrective action to take. In my experience marketers tend to be better at creating, planning and executing than they are…
Research Study: The State of UK Business Websites 2010 London – 20 July, 2010 – ThomsonLocal.com has teamed up with Analytics SEO to publish the UK’s first Audit of small business websites. The findings were shocking; most worryingly almost half of the 1,000 websites analysed were found to have either very basic SEO or in…
In June 2010, Thomson Local commissioned Analytics SEO to conduct the UK’s first SEO audit of business websites. The findings were shocking; most worryingly almost half of the 1,000 websites analysed were found to have either very basic SEO or in the worst cases absolutely none. Purpose of the Study To compete in business today,…
In response to great demand, we’ve been busy working on some brilliant new features to give you ultimate control over the data you can see about your site: There are 3 main things for you to look at: New Features 1. Keyword ranking across multiple search engines We’ve spent a few weeks changing the…
Monday saw Google post a useful article about organic link building on their Webmaster Central Blog, giving us an unprecedented insight into how to approach the topic. The post, which includes tips on everything from the design and content of your website to the more technical aspects and quality guidelines, is basically a do’s and…
Have you ever wondered whether your website’s bounce rate was good or bad? Or whether you had a good ratio of branded to non-branded organic keyword visits? Or whether your users spent longer on your site than average? Well so have we! So as the first small step of our Data Research Programme we have…
Over the past month, our ever growing team of developers have been busy coding new features and enhancements to the Analytics SEO service and we decided that it was about time that this set of great new features finally saw the light of day! Do tell us what you think of them when you’ve had…
London, May 2010— Analytics SEO is pleased to announce the launch of V1.2 of its online SEO software which will be shown for the first time at SMX Advanced in London, on the 17th and 18th of May. In addition to launching the latest version of its suite of time and money-saving SEO tools, the…
Today we announced the latest version of our suite of online SaaS SEO tools. This is our most significant upgrade since we launched version 1 of our time-saving SEO software at SES and TFM&A in London in February. Our latest SEO software is designed for both SEO experts and website owners. It automates the key…
Update: Google Keyword Tool has changed slightly…for the better Google always tries to be helpful and suggests a long list of words that you might want to consider. But SEOs often only want keyword search volumes and competition data for just the keywords they enter. Now you can do this by ensuring you search for…
We’re thrilled to announce that you can now download all the relevant charts and tables for your website straight to a PowerPoint presentation or an editable PDF file. Below is an example download from the Analytics SEO ‘Overview’ tab. If you click on the PDF, Excel or Powerpoint icon from the right hand column you…
For those of you who didn’t make it to the SES London Exhibitions this year you can now watch the interview in which Laurence talks about the recent launch of Analytics SEO at the SEO event. He reminds us of the benefits of using this time and money-saving SEO project management tool for both in-house marketers…
We’ve been hard at work making it clearer exactly what data we’ve got about your site, what we’re still busy collecting, and what you need to do to help get that data. In the past, if we didn’t have any data for a chart or table, we would not display it. Now, we will display…
Hi ya’ll! In response to the tremendous demand we received at Search Engine Strategies London & TFM&A to make the presentation "SEO & the Website Redesign Process;Traps, Tricks, Techniques & Tools" available for everyone, we have decided to include a post, covering all the advice, images and links that Laurence presented. This way all of…
Managing multiple SEO campaigns just got easier London, February 2010 – Analytics SEO (https://www.authoritas.com) an independent UK technology start-up is pleased to announce the launch of version 1 of its online search engine optimisation software. Analytics SEO is a new suite of time saving SEO software tools that automate the whole SEO process. The automated…
It’s been a hectic week for the whole team but I can say that all the early mornings and late nights meeting people and interacting at the SES have finally paid off. The result: great feedback from online marketing agencies and webmasters and lots of interest from visitors and speakers. And what a great opportunity…
One of the great things about working in the SEO business is that there are lots of very smart people thinking about new ways to measure how well a site is performing. At the Search Engine Strategies conference in London this week, I was able to take a bit of time out from showing Analytics SEO to…
The Analytics SEO tech team have been busy again, and we’ve got some more great new features for you: Multi-campaign dashboard – this shows at-a-glance how all your sites and campaigns are performing, and if all the essential setup tasks have been done for each one. This is available on the Overview tab. The table…
Linking your Google AdWords to your Google Analytics account is relatively straightforward assuming you have one Google Analytics account and one Google AdWords account; however, if you have more than one account then it can get a little confusing…well at least it did for me. Here’s a quick overview of the common problems tracking Google…
We’re trying out some variations on our signup page to make it as effective as possible in terms of getting people to actually sign up to use Analytics SEO. We’re using Google Website Optimizer to help us with this, and it’s been pretty easy to get going. The part of Analytics SEO you can see is…
Managing SEO campaigns for multiple websites just got easier London, January 2010 – Dizzy Heights (UK) Limited a prominent UK digital publisher and marketing company is proud to take part in the Search Engine Strategies Conference & Expo 2010 in London where they will be officially launching version 1 of their SEO Software. Analytics SEO…
We’ve just released another update to the site, which brings these great new features in response to customer feedback: Added a Site Configuration Wizard to get your new sites up and running in the tool really quickly and easily. This Wizard can be run at any time after you’ve set up a site using the…
Thanks for all your feedback everyone! Today we have launched some major improvements to our SEO software tools, the user interface and our service in general. We have set out what has been updated below and please keep your ideas and suggestions coming as we are updating the software and making minor improvements on a weekly…
Exciting times! Our new server is now installed and running, and it’s a beast! This server is responsible for all the heavy lifting which makes the site work – it does all the work of gathering data about your website, and making sense of all that data. As you might expect, this needs a fair…
So, you have your press release all checked and ready to go. You have managed to write a newsworthy story about your company that holds enough value to be shared with your buyers. You may not have earth-shattering news at first glance, but pretty much anything can be worth sharing with your audience. Here are a…
One of the additional benefits of using AnalyticsSEO is that it can add really useful insights to your Google Analytics reporting that you cannot do yet in your Google Analytics account. If you have ever asked yourself these kinds of questions then you will appreciate this part of our tool: How do…
London, September 17th 2009: Analytics SEO is a new search engine optimisation tool that helps you piggyback off your competitors’ SEO campaigns. Come and see the launch of our tool at ad:tech London Olympia on 22nd and 3rd September 2009. The online service consists of dozens of customised tools and reports which are designed to…
Stay 1 Step Ahead of the Competition in 5 Easy Steps London, August 2009—; 5 years after the launch of their local pay-per-click advertising platform for SMEs, the team behind Dizzy Heights have launched the beta version of their eagerly awaited suite of SEO tools. Analytics SEO is an SEO campaign and project management tool…
Starting a Link Campaign: 12 Lovely Sources of Links If you want to consider all aspects of how to plan and develop a strategy for your link campaign then read this blog post; How to Devise A Brilliant Link Strategy in 10 Easy Steps. Once you know what you are doing you’ll need to build…
10 Simple Steps to Getting it Right and Implementing an Effective Link Building Campaign OK, so you know you need backlinks or external links to help you achieve top rankings. You do know this don’t you? First Step: Commercial Objectives A good starting point is with a cost benefit analysis. Why are you undertaking a…
If you, like thousands of other website owners, use Google Analytics behind your website to analyse your site visitors and traffic; then we have got some good news for you. Analytics SEO is a new online service that integrates with Google Analytics and uses a daily feed of data from Google Analytics to help you…
Updating Website Sitemaps Ideally you should have a process for ensuring your website sitemaps (html and xml) are updated every time you make changes to your site. Once these are updated you can wait for the search engines to come back and crawl you, download the sitemap and crawl the spidered pages. Or, you can try…
Fixing Page Structure Issues OK, why is this important? You have an opportunity to describe your content to the search engines and to users who are looking at the list of sites in the SERPs. You want to make sure your pages are as enticing as possible to both audiences and you can…
Why Sign-Up for Bing (Live) Webmaster Tools? Updated Spring 2013 to reflect changes in Bing Webmaster Tools. Like the webmaster tools on Google and Yahoo it’s free. Bing may not bring you as many visitors as the other search engines but we still feel that it is worth spending 15 minutes setting up a Bing Webmaster…
Updated Spring 2013 to reflect changes in Yahoo Webmaster Tools. In 2010 Yahoo Webmaster Tools was integrated into Bing Webmaster Tools. For more information on this view our post on signing up for Bing Webmaster Tools. Why Sign-Up for Yahoo Webmaster Tools? Like the webmaster tools on the other search engines it’s free; and it…
Use Google Webmaster Tools To Improve Your Website It’s free! And whilst it may not improve your rankings on its own, Google does infer on its sign-up page that it can improve your site’s visibility in Google search results. Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. To…
Google Analytics API We love Google Analytics. It’s free. It’s easy to integrate into your website. You can configure it to report on specific goals like contact form submissions or sales. If you choose the latter you can even report on your return on investment from your website and online marketing campaigns. Most of all…
A few years ago we built a pay-per-click search engine for a larger publisher – it was a lot of fun. We sold to a few (thousand) advertisers, made a few deals some major search engines (you know the type) and soon butchers, bakers and candlestick makers (OK, they were mostly plumbers and builders) were…
At last just what we have been waiting for…the Google Analytics team at the Googleplex have released the public API into Google Analytics. So what? Well at last we can automatically integrate data from your analytics and reporting system into our search engine marketing software, which means you can get an integrated view of the…
