We have been fortunate enough to have a full week of speakers take part in “Tea Time SEO” last week. We have a jam packed schedule for our second week of “Tea Time SEO” and for our Easter week. Monday, April 6th  – Improving ecommerce conversions from organic Monday we are kicking off with two…

From this Monday we will be starting our Daily “Tea Time SEO” at 4pm BST. We have a great line up in store for you all. We will be streaming to our YouTube channel but the video will change daily. Every day we will have up to three speakers sharing their tips in bite size…

Looking for an alternative method of measuring your digital marketing performance following the demise of Hitwise?  Then we may be able to help. If you have missed the news, then catch-up by reading the news about the demise of Jumpshot – one of the leading suppliers of clickstream data to the digital marketing industry.   Less…

In recent weeks we saw Jumpshot close down and then Hitwise stop reporting on their clickstream data. Yesterday, Hitwise closed Its doors, the reason is unclear, but it may be that Hitwise relied too heavily on Jumpshot data.Companies that resell this aggregated data need to vet the sources even more thoroughly than ever, especially with…

TL;DR – Everyone is talking about the importance of understanding User Intent in SEO, but there are few practical and scalable solutions for incorporating your newly discovered understanding of searcher intent into existing SEO strategies. In this blog post, we look at the pitfalls and misconceptions of common advice around user intent and propose a…

The SERPs are ever-changing, sometimes the changes are subtle almost imperceptible and other times they are marked reflecting a change of approach by Google to the way in which it wants to present itself to its users much like a Chameleon adapting to changes in the environment! We have seen the continued rise of SERP…

We have all seen the rise of Featured Snippets, Rich Snippets, Rich Results in the SERPs and the impact it has on our sites. I wrote a post about dominating the SERPs at the end of last year going through some of the changes we have seen. Google are certainly keeping us on our toes…

Syphaïwong Bay was the SEMY award winner at SMX Paris last month. At just 30 years old, she has accomplished a lot in her 15 year career including running Web in Reims, setting up her own consultancy and sharing her knowledge, speaking at conferences. 1. You started working in online marketing 15 years ago, building…

Pinar Ünsal previously worked at Google HQ in Dublin before setting up Kubix Digital. Pinar has been working in Digital marketing since 2005 when she began her career at Google. In the interview with us, Pinar talks about how she set up her own business and her plans for the future. You will also read…

Mon Slater is Head of SEO at 7 Stars and has been working in the search industry for more than 15 years both here in the UK and in Australia. She shares her insights about leading SEO teams, how technical SEO teams are good breaking SEO out of its silo and getting clients to implement…

Arianne Donoghue is Associate Director at Edit, editor and blogger at State of Digital and a volunteer at Code First: Girls, plus she has just won UK Search Personality of the Year last month. We interview her on Authoritas to find out about her career in search, how it has changed and what she predicts…