CEO and founder of Authoritas. Started in Digital Marketing back in 1996 and first got interested in SEO when he hired his first SEO agency in 2000 (what he was doing for the first 4 years we're not sure!). He even counts that original SEO agency as one of his clients today. He has over 20 years experience of developing SEO software and APIs, big data analytics and SEO research.
This post breaks down the best AI brand monitoring tools, helping SEO professionals, PR teams, and marketers track brand visibility, sentiment, and AI-generated citations across platforms like Google AI Overviews, ChatGPT, and Perplexity AI. Find out which tools offer the best insights, competitive analysis, and reporting to keep your brand ahead in the AI era.
Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.
This unique AI Overview research conducted with Dave Cousin (DavetheSEO & Co.) analysed 10,000+ keywords to reveal how AI Overviews appear differently across search intents. Problem-solving and specific question intents dominate AIO appearances (74% and 69% respectively), while topic research shows surprisingly low rates (3.37%). The findings suggest SEOs should prioritise intent-specific optimisation strategies, especially for problem-solving and specific question content.
Our analysis of over 60 million keywords reveals that Google groups all search volumes into just 60 predetermined buckets, making search volume data far less precise than most SEO professionals realize. By examining monthly search volumes across all countries, we discovered that keywords need to show dramatic changes (often 20-30%) before moving to a different bucket, explaining why many search volumes appear static for months.
Authoritas introduces the industry's first dedicated Looker Studio dashboard combining SEO and AI Overview (AIO) performance metrics. This innovative visualisation tool brings your AIO data to life with comprehensive KPIs, advanced performance analysis, and competitive insights. Track essential metrics like AIO Success Rate, average AIOs per keyword, and comprehensive performance scores while comparing organic and AIO visibility across domains. Available now for Authoritas users with BigQuery integration.
Authoritas has enhanced its SERPs API to provide comprehensive AI Overview (AIO) support, enabling developers and technical SEOs to programmatically access and analyze AIO data with unprecedented detail. The updated API goes beyond simple detection, capturing the complete AIO ecosystem within search results. With new JSON objects for AIO data, support for multiple result types, and sophisticated positioning tracking, developers can now access everything from generative triggers to follow-up questions. Learn how to implement these new features and optimize your AIO tracking capabilities.
As Google rolls out AI Overviews (AIOs) internationally, understanding their impact on your market is crucial for maintaining SEO visibility. Unlike the experimental Search Generative Experience (SGE), AIOs are the production version being rolled out globally, starting with the US and expanding to major English-speaking markets. Learn which countries have full AIO availability, track the official and unofficial launch markets, and discover how our Early AIO Analysis Service can help you prepare for AIOs before they fully launch in your market.
In today's rapidly evolving search landscape, understanding SERP changes across different dimensions is crucial for SEO success. Authoritas' new SERP Comparison module offers unprecedented insight into how search results evolve across time, location, devices, and AI Overview expansions. Compare SERPs through visual screenshots or ranking tables, analyze temporal changes, track geographic variations, and understand the full impact of AI Overviews on your rankings. Get comprehensive visibility into how search results change and evolve to make more informed SEO decisions.
As Google rolls out AI Overviews internationally, these AI-generated summaries are dramatically reshaping the search landscape and impacting organic visibility. Authoritas now offers comprehensive AIO tracking that goes beyond simple detection, providing deep insights into how these AI-powered SERP features affect your rankings and visibility. Learn how our platform expands and captures complete AIO content, tracks ranking positions across devices, monitors competitor movements, and provides actionable data through detailed exports and integrations. Discover why traditional SERP tracking isn't enough and how you can prepare your SEO strategy for the AI-driven future of search.
As Google continues to evolve its search capabilities, the introduction of AI Overviews (AIOs), formerly known as Search Generative Experience (SGE), has created a huge upheaval for SEO professionals. Understanding the alignment between organic and generative search results has become critical for understanding search intent and maintaining competitive visibility. This post introduces the Authoritas GOA Score™ (Generative to Organic Alignment) and OGA Score™ (Organic to Generative Alignment) as two essential metrics for assessing this alignment and provides practical guidance on how to leverage these insights in your SEO strategy.
Google's new SERP layouts, featuring AI Overviews, are disrupting traditional SEO visibility and rank tracking models. The AI Overviews, now rolling out globally, introduce complex changes that challenge the definition of a top-ranking site. SEOs must adapt their strategies to navigate these significant shifts in search results presentation.
This is the next wave of our in-depth research into the impact Google's new AI-generative results are going to have on SEO. This time we focused on the impact on brand terms, brand + product or service, brand + generic terms and compare the results to generic terms and product or service terms. The SERP is going to change and it's going to have an impact across all 15 markets we studied.
We conducted a study of 1,000 popular commercial search terms to try and develop a picture of the probable impact of Google's new SGE experience on organic rankings and performance. The research depicts a scary picture of potentially dramatic falls in organic visibility for many sites.
Review our latest assessment of how Google's SGE feature is going to change the SERP as you know it. This has implications for rank tracking, content strategy, page optimisation, content quality and more.
Unlock the power of keyword clustering with our new feature, using variable SERP similarity analysis to group similar keywords. Set your own thresholds to refine your SEO and content strategies, making sure every keyword counts. Streamline your efforts, avoid content overlap, and gain competitive insights with ease.
Check out the latest version of our comprehensive SEO report. Version 1.1. contains two new reports that will help you report on SEO performance overall and at tag group level and discover opportunities to rank for valuable Universal SERP features.
TL;DR – Everyone is talking about the importance of understanding User Intent in SEO, but there are few practical and scalable solutions for incorporating your newly discovered understanding of searcher intent into existing SEO strategies.
Less than a month after Jumpshot’s parent company Avast announced it was no longer going to be collecting and selling consumer data and closing its web analytics subsidiary Jumpshot; then Hitwise one of its key customers followed suit and announced that it too is to close down with immediate effect.
OK, that was the first thing that came to mind for me and I’m sure for many SEOs like me, who have been using ‘question answering’ as a technique to rank for Universal Search results such as Featured Snippets, People Also Ask and Organic FAQs.
There was a bunch of questions around if Google was biasing its search results mainly in favour of politically left-leaning websites, with a few questioning whether on the contrary it biased right-leaning websites. There was also a bunch of consumers asking why certain left-wing or right-wing websites were effectively being censored from their search results. The last set of questions, were less about bias and more about why Google search wasn’t as good as it was in recent years.
If you want a quick and easy way to find your own IP address on Google Search, then simply go to your local version of Google and ask the question, “What is my IP address”. Google gives you the answer right at the top of the search results.
In this post, we share some details of what the new features look like and how SEOs can use them to good effect for their SEO and content marketing campaigns. We’ve also shared some of our thinking behind our approach to analysing user intent in search and how we’ve constructed our model(s) and have contrasted this to some limitations we have experienced using other keyword intent models promoted by leading SEOs.
Good news content writers everywhere – your life has just got much easier!
As we crawled more and more weird and wonderful websites, our data grew almost exponentially and we soon realised that in no time at all we would have more servers than chairs in our office!
Updated Spring 2013 to reflect changes in Yahoo Webmaster Tools.
If you run PPC campaigns on Yahoo and Bing then it is essential you change your PPC campaign destination URLs in Yahoo and Bing to properly track visitors from paid search engines and non-paid organic visitors from your SEO campaign.
This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
Keyword research is a foundational and essential part of any SEO strategy. In this extensive guide, the authors take you through the keyword and audience research process, data collection techniques, competitive gap analysis and how to interpret user intent and make decisions around page mapping to keyword groups. Use this guide to develop a systematic approach to keyword research that allows you to set your SEO efforts in the right direction.
The whole SEO industry has been debating how best to understand what the searcher's intent is for the past few years. In this guide, we look at answering practical questions around user intent, what it is, how to analyse it and what to do with your findings.
This guide goes into detail about how to improve your On-Page SEO strategy with a set of actionable topics and tasks for you to consider when optimising your pages for users and search engines.