CEO and founder of Authoritas. Started in Digital Marketing back in 1996 and first got interested in SEO when he hired his first SEO agency in 2000 (what he was doing for the first 4 years we're not sure!). He even counts that original SEO agency as one of his clients today. He has over 20 years experience of developing SEO software and APIs, big data analytics and SEO research.
TL;DR – Everyone is talking about the importance of understanding User Intent in SEO, but there are few practical and scalable solutions for incorporating your newly discovered understanding of searcher intent into existing SEO strategies.
Less than a month after Jumpshot’s parent company Avast announced it was no longer going to be collecting and selling consumer data and closing its web analytics subsidiary Jumpshot; then Hitwise one of its key customers followed suit and announced that it too is to close down with immediate effect.
OK, that was the first thing that came to mind for me and I’m sure for many SEOs like me, who have been using ‘question answering’ as a technique to rank for Universal Search results such as Featured Snippets, People Also Ask and Organic FAQs.
There was a bunch of questions around if Google was biasing its search results mainly in favour of politically left-leaning websites, with a few questioning whether on the contrary it biased right-leaning websites. There was also a bunch of consumers asking why certain left-wing or right-wing websites were effectively being censored from their search results. The last set of questions, were less about bias and more about why Google search wasn’t as good as it was in recent years.
If you want a quick and easy way to find your own IP address on Google Search, then simply go to your local version of Google and ask the question, “What is my IP address”. Google gives you the answer right at the top of the search results.
In this post, we share some details of what the new features look like and how SEOs can use them to good effect for their SEO and content marketing campaigns. We’ve also shared some of our thinking behind our approach to analysing user intent in search and how we’ve constructed our model(s) and have contrasted this to some limitations we have experienced using other keyword intent models promoted by leading SEOs.
Good news content writers everywhere – your life has just got much easier!
As we crawled more and more weird and wonderful websites, our data grew almost exponentially and we soon realised that in no time at all we would have more servers than chairs in our office!
Updated Spring 2013 to reflect changes in Yahoo Webmaster Tools.
If you run PPC campaigns on Yahoo and Bing then it is essential you change your PPC campaign destination URLs in Yahoo and Bing to properly track visitors from paid search engines and non-paid organic visitors from your SEO campaign.
This expert author has contributed their know-how by writing and/or peer reviewing one of our SEO in-depth guides.
Keyword research is a foundational and essential part of any SEO strategy. In this extensive guide, the authors take you through the keyword and audience research process, data collection techniques, competitive gap analysis and how to interpret user intent and make decisions around page mapping to keyword groups. Use this guide to develop a systematic approach to keyword research that allows you to set your SEO efforts in the right direction.
The whole SEO industry has been debating how best to understand what the searcher's intent is for the past few years. In this guide, we look at answering practical questions around user intent, what it is, how to analyse it and what to do with your findings.
This guide goes into detail about how to improve your On-Page SEO strategy with a set of actionable topics and tasks for you to consider when optimising your pages for users and search engines.