The monkey is the contextual part of our brains. Those dominant in monkey traits are really interested in their position in the world. This audience cares about their status, recognition and purpose.
TL;DR – Everyone is talking about the importance of understanding User Intent in SEO, but there are few practical and scalable solutions for incorporating your newly discovered understanding of searcher intent into existing SEO strategies.
The SERPs are ever-changing, sometimes the changes are subtle almost imperceptible and other times they are marked reflecting a change of approach by Google to the way in which it wants to present itself to its users much like a Chameleon adapting to changes in the environment!
Less than a month after Jumpshot’s parent company Avast announced it was no longer going to be collecting and selling consumer data and closing its web analytics subsidiary Jumpshot; then Hitwise one of its key customers followed suit and announced that it too is to close down with immediate effect.
OK, that was the first thing that came to mind for me and I’m sure for many SEOs like me, who have been using ‘question answering’ as a technique to rank for Universal Search results such as Featured Snippets, People Also Ask and Organic FAQs.
This week we’re pleased to announce that we’re releasing a new module – the Keyword Explorer tool. Along with other “explorer” tools in the platform (and ones we’re developing for page and link analysis) this is free to use – in this case to allow you to explore keyword and content ideas.
