User intent has not always been seen as important in SEO, but this has certainly changed in the past few years. At Authoritas we have user intent within our software to help you tailor your content to the buyers’ stage, whether they are just researching for a product or service or if they are in the position and ready to purchase from you.
We seem to have talked about User Intent a lot this year and will no doubt be doing the same next year as we plan to roll-out some advanced new tools to help SEOs produce content that Google will rank well!
In February, Laurence O’Toole shared how the Authoritas team thinks about User Intent and why we avoid calling it ‘Keyword Intent. This blog post is a good primer and answers many of the common questions around User Intent.
In May 2020, we released new user intent features within the keyword ranking module of our software to help you tailor your content to the buyers’ stage and deliver the content Google wants to serve for a specific user intent.
We touched upon user intent again in our recently published on-page SEO guide and we delved into it even further when Ben Garry, Dave Davies and Ric Rodriguez joined us for Tea Time SEO on User Intent in October 2020 and shared their insights with us.
Ben Garry and Dave Davies joined us for Tea Time SEO in 2020 and shared their insights with us. Ben touches upon the different types of user intent, whereas Dave shares how to use the knowledge behind what user intent is and how to make better predictions about how it’s used by the search engines.
A big thank you to our co-authors for giving up their time and sharing their expertise with us.