We are thrilled to announce the latest advancement in our SEO and content marketing tools: our new keyword clustering feature with variable SERP similarity analysis. This cutting-edge functionality offers unprecedented insights into the competitive landscape of your keywords by examining the top 10 organic ranking URLs for each keyword in your project. The power of keyword clustering is now at your fingertips, with the flexibility to adjust similarity thresholds to suit your specific analysis needs.
Keyword clustering isn't just a fancy term—it's an indispensable tool for anyone serious about SEO and content marketing. It allows you to understand how search engines group topics and to tailor your content strategy accordingly. Here’s how it can be practically applied:
By identifying groups of keywords that search engines see as related, you can create content that is more targeted and relevant to what users are searching for, improving your chances of ranking higher.
Clustering helps avoid content cannibalization, where multiple pages of your website compete for the same keywords. By knowing which keywords are grouped together, you can focus your content creation efforts more effectively.
Discover if more than one page of your site ranks for a group of keywords. You may choose to optimize one page to target a different set of terms, or consolidate your pages to strengthen your ranking position.
Understand which competitors dominate specific keyword clusters. This insight allows you to adjust your tactics, whether that's by differentiating your content or doubling down on your SEO efforts to outrank them.
The process is straightforward and user-friendly (but you can see full clustering instructions in this support article):
1. Select Your Keywords: Begin by choosing the keywords you wish to analyse.
2. Click 'Cluster': Initiate the clustering process with a simple click.
3. Name Your Clustering Run: Label your job for easy identification later on.
4. Set % Similarity: Choose a similarity threshold from 30% to 100%. The default setting is 70%, offering a balanced view of closely related keywords.
5. Click 'Cluster' Again: Confirm your settings and start the clustering job.
6. Monitor Progress: Track the job status in the Processes tab. A job with 4,000 keywords typically completes in 5 to 10 minutes.
7. Review Your Clusters: Once the job is done, filter the keyword rank table using the Tag filter to view your clusters.
What makes our tool stand out is the level of customisation it offers:
Rename Your Tag Groups: For better organisation and clarity, rename your tag groups directly from the action column.
Multiple Cluster Jobs: Run various clustering jobs with different similarity settings or keywords to get multi-faceted insights.
Currently, our system can handle up to 50,000 keywords per job, and we're gearing up to expand this capacity to 200,000 keywords.
Although SERP similarity clustering is an excellent way of grouping and looking at your keywords, it should not be the only lens through which you view your keywords.
How else you tag and group your keywords will of course depend on a number of factors such as the nature of your business, your SEO strategy and your current focus areas. Here's a variety of ways that we've seen experienced SEO teams use to stay organised and manage SEO performance at keyword group level. You do not need to adopt them all!
Primary Targets: High-value keywords critical for business.
Secondary Targets: Supporting keywords that contribute to primary targets.
Quick Wins: Keywords with high potential and low competition.
Striking Distance: Keywords ranking on the second or third page of SERPs.
Long-term Growth: Keywords with potential for future development.
Head Terms: High search volume, broad keywords.
Mid-Funnel: Keywords indicating some research intent.
Long-Tail: Highly specific, lower volume keywords.
Awareness Stage: Educational and informational keywords.
Consideration Stage: Comparative and solution-focused keywords.
Decision Stage: Transactional and bottom-of-funnel keywords.
Informational Content: Keywords for blog posts, guides, and FAQs.
Commercial Content: Keywords for product pages, services, and category pages.
Navigational Content: Branded keywords and specific service offerings.
Transactional Intent: Keywords where a user is ready to purchase.
Research Intent: Keywords where the user is researching a purchase.
Informational Intent: Keywords where a user is looking for information.
Navigational Intent: Keywords used to find a particular website, page or entity.
Seasonal Peaks: Keywords popular during specific times of the year.
Evergreen Keywords: Keywords that maintain steady search volume over time.
Emerging Trends: Up-and-coming keywords showing growth in interest.
Geographic Location: Keywords tailored to specific regions or cities.
Demographic Segments: Keywords targeted to age, gender, or occupation groups.
Industry Niches: Specialized keywords within a particular industry.
Low Competition: Keywords that have less SERP competition.
High Competition: Highly contested keywords in the industry.
Competitor Branded: Keywords including competitors' brand names or products.
Articles & Guides: Long-form content targeting in-depth informational intent.
Product Pages (PDPs): Highly focused pages targeting transactional keywords.
Category Pages (PLPs): Pages that aggregate products or services for broader commercial keywords.
Images: Visual content that targets image search queries related to products or informative graphics.
Videos: Content targeting keywords that are best served through visual storytelling or demonstrations.
For those looking to analyse at scale, our Market Share report complements the keyword clustering feature. It can handle millions of keywords and utilises the Louvain community clustering algorithm to highlight the best opportunities for your brand in the market.
Our keyword clustering feature with variable SERP similarity analysis is more than just a new tool - it's a game changer for SEO and content marketers looking to gain a competitive edge. Start clustering today, and experience the most comprehensive, insightful, and strategic keyword analysis tool on the market.
Begin your journey to smarter SEO—leverage our keyword clustering feature to refine your content strategy, outpace competitors, and dominate your niche.
The rollout of SGE will create unprecedented risks to your hard earned organic traffic, as well as new opportunities to succeed.
You need to be ready. The only question is, whether you want to be ready now or later?
The monkey is the contextual part of our brains. Those dominant in monkey traits are really interested in their position in the world. This audience cares about their status, recognition and purpose.
TL;DR – Everyone is talking about the importance of understanding User Intent in SEO, but there are few practical and scalable solutions for incorporating your newly discovered understanding of searcher intent into existing SEO strategies.
The SERPs are ever-changing, sometimes the changes are subtle almost imperceptible and other times they are marked reflecting a change of approach by Google to the way in which it wants to present itself to its users much like a Chameleon adapting to changes in the environment!
Less than a month after Jumpshot’s parent company Avast announced it was no longer going to be collecting and selling consumer data and closing its web analytics subsidiary Jumpshot; then Hitwise one of its key customers followed suit and announced that it too is to close down with immediate effect.
OK, that was the first thing that came to mind for me and I’m sure for many SEOs like me, who have been using ‘question answering’ as a technique to rank for Universal Search results such as Featured Snippets, People Also Ask and Organic FAQs.
This week we’re pleased to announce that we’re releasing a new module – the Keyword Explorer tool. Along with other “explorer” tools in the platform (and ones we’re developing for page and link analysis) this is free to use – in this case to allow you to explore keyword and content ideas.
