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Laurence O'Toole
56 posts
CEO and founder of Authoritas. Entrepreneur, SEO and golfing enthusiast!
Content Marketing
19/05/2022

Multi-lingual Content AI Assistant (New Feature Release)

Good news content writers everywhere – your life has just got much easier! This is just a short note to let you know that…
Multi-lingual Content AI Tool for international SEO
Technical SEO
25/05/2021

Building your WordPress website with Core Web Vitals in mind

All_Core_Web_Vitals_Data_Reports OK, by now, you know how important building a fast WordPress site is for users and search engines. In this post I share…
Page Speed Test
Content Marketing
10/02/2021

Google Question Hub – Is it Useful for SEO?

What is Question Hub? So Google recently announced that it was launching QuestionHub in the United States, as a way for publishers to find…
Google Question Hub
Google Updates
10/02/2021

Are Google search results biased?

This post started out as an experiment to test if you could rank a new page using suggestions from Google’s new QuestionHub tool which…
Categories of unanswered questions about Google Search from QuestionHub
Knowledge Hub
08/02/2021

How to find your IP address on Google Search

If you want a quick and easy way to find your own IP address on Google Search, then simply go to your local version…
Find your IP address in Google
Software Updates
19/05/2020

New User Intent features live

We’ve launched some major new features which will give you an intent score against each keyword to help you with your SEO and content…
SEO Reporting and APIs
25/02/2020

Alternatives to Hitwise and other Marketing Tools Reliant on Clickstream data

Looking for an alternative method of measuring your digital marketing performance following the demise of Hitwise?  Then we may be able to help. If…
What are the Alternatives to Hitwise? Try Authoritas' tools!
SEO Reporting and APIs
20/02/2020

No Clickstream Data? No Problem, We Supply You with All the Data You Need

In recent weeks we saw Jumpshot close down and then Hitwise stop reporting on their clickstream data. Yesterday, Hitwise closed Its doors, the reason…
Visibility Explorer
Keyword Research
17/02/2020

Stop Talking about Keyword Intent and Focus on What We Can Implement – Advanced SEO Automation Techniques

TL;DR – Everyone is talking about the importance of understanding User Intent in SEO, but there are few practical and scalable solutions for incorporating…
SERP ambiguity
Events
06/09/2019

Happy 10th Birthday Authoritas – Lessons Learned – Part 2

As I mentioned in part 1, we started building the software for what is now Authoritas, back in the summer of 2009. A few…
Authoritas Team on a night out
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