Sophie goes into detail after her talk at at Tea Time SEO on how to find out who your competition really is, and what you can do with the information you uncover.
Things used to be a lot simpler. Google would just serve up approximately 10 blue, organic links per page (plus some Ads at the top), so to work out your organic rank, you simply had to see how far down that list of links you were.
Few things are as frustrating as a competitor analysis that doesn’t yield actionable insight – but local SEO competitor audits can go down rabbit trails pretty quickly. This framework is designed to help you identify which one to go down first so you can find actionable information faster.
Picking the right CMS can be a daunting task. In the past few years Shopify has broken many records, making the founders billionaires. Magento, on the other side, is loved by developers and SEO consultants and it has retained over time a solid reputation in the Ecommerce CMS industry. Here are my best tips to help you out deciding which CMS is the best – or better – which one is the most suitable for your needs.
It’s crucial that from the outset you’re meeting with your stakeholders and getting an understanding of their business objectives and KPIs before creating the SEO dashboard. This often means speaking to individual teams who have a stake in SEO activity, and finding out their projects, resources and priorities so that you can build these into your dashboard.
In this post, we share some details of what the new features look like and how SEOs can use them to good effect for their SEO and content marketing campaigns. We’ve also shared some of our thinking behind our approach to analysing user intent in search and how we’ve constructed our model(s) and have contrasted this to some limitations we have experienced using other keyword intent models promoted by leading SEOs.
The quality of the job ad is probably the most significant ranking factor in Google for Jobs. On top of displaying key elements such as a company info, role description, skills and responsibilities, I warmly recommend to add extra layer of information for Google to digest. For example, working hours, salary, benefits, and a more in-depth company information could make the difference between a good and an excellent job ad copy.
Secondly, you need to make sure you’ve got the entire logs. With CDNs, load balancers and other complex hosting setups, it’s very easy to forget about a server hidden somewhere.
I guess we’ve all seen our share of migration adventure and horror stories … 🙂 it’s good to be diligent, plan carefully, execute exactly, and monitor carefully there.
We live in a very competitive market and therefore it can be hard to get ahead in the SERPs. This is especially true if the only part of SEO you can amend is the content on the page. Your client or your company may not have budget for outreach or Digital PR or for technical changes.
Up until last year, Wikipedia truly dominated as the cited source in knowledge panels for brands. The truth is much more complex, of course – Google gets its information from multiple sources and gets corroboration / cross checks that information across multiple other sources before including a brand in the Knowledge Graph.
The monkey is the contextual part of our brains. Those dominant in monkey traits are really interested in their position in the world. This audience cares about their status, recognition and purpose.
