Jump straight this question in the webinar video below:
![What Makes Us Click on a SERP Result? [SEO click through rate study]](https://cdn.prod.website-files.com/6349278eb7be8f9b302447d9/63c0a5940d96682a65d11211_SEO-clickthru-rate-curve-research-thumbnail.avif)
MANY of us have seen SEO click through rate (CTR) studies, performed on large data sets, but what can we learn from these, and, more to the point, are they truly representative? Given the ever changing nature of the SERPs – are click-through rate (CTR) studies too crude and limited in their scope to cater for the multi-faceted nature of a typical SERP? And in fact is there even such a thing as a typical SERP anymore?
We made a small release today to add support to the platform for keyword rank tracking in Yandex. This might seem like a small update, but it actually consumed quite a lot of development time, as we found the Yandex markup to be quite a bit different to other search engines’ markup.
As we crawled more and more weird and wonderful websites, our data grew almost exponentially and we soon realised that in no time at all we would have more servers than chairs in our office!
If you run PPC campaigns on Yahoo and Bing then it is essential you change your PPC campaign destination URLs in Yahoo and Bing to properly track visitors from paid search engines and non-paid organic visitors from your SEO campaign.
Updated Spring 2013 to reflect changes in Yahoo Webmaster Tools.
