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Relevant Posts

Google Question Hub – Is it Useful for SEO?
Keyword Research

Google Question Hub – Is it Useful for SEO?

Laurence O'Toole
February 10, 2021
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26 min

OK, that was the first thing that came to mind for me and I’m sure for many SEOs like me, who have been using ‘question answering’ as a technique to rank for Universal Search results such as Featured Snippets, People Also Ask and Organic FAQs.

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Are Google search results biased?
International SEO

Are Google search results biased?

Laurence O'Toole
February 10, 2021
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32 min

There was a bunch of questions around if Google was biasing its search results mainly in favour of politically left-leaning websites, with a few questioning whether on the contrary it biased right-leaning websites.  There was also a bunch of consumers asking why certain left-wing or right-wing websites were effectively being censored from their search results.  The last set of questions, were less about bias and more about why Google search wasn’t as good as it was in recent years.

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How to find your IP address on Google Search
Keyword Rankings

How to find your IP address on Google Search

Laurence O'Toole
February 8, 2021
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2 min

If you want a quick and easy way to find your own IP address on Google Search, then simply go to your local version of Google and ask the question, “What is my IP address”. Google gives you the answer right at the top of the search results.

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Authoritas & GroupBy Inc announce reseller agreement
Company News

Authoritas & GroupBy Inc announce reseller agreement

Carrie Shepherd
November 12, 2020
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2 min

AUSTIN, Texas — GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, in conjunction with Authoritas, a leading provider of a comprehensive SEO software platform today announced the launch of their SEO Accelerator and North American reseller agreement.

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Track Your Rankings within the Local Pack with the SERPs API
Keyword Rankings

Track Your Rankings within the Local Pack with the SERPs API

Matt O'Toole
November 4, 2020
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You can extract local business listings from Google in two ways:

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Competitor Audit Templates - Tea Time SEO
Competitor Analysis

Competitor Audit Templates - Tea Time SEO

Sophie Gibson
October 19, 2020
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8 min

Sophie goes into detail after her talk at at Tea Time SEO on how to find out who your competition really is, and what you can do with the information you uncover.

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Introducing a new (and simpler) Universal Ranking model
SEO Software Updates

Introducing a new (and simpler) Universal Ranking model

Matt O'Toole
October 7, 2020
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13 min

Things used to be a lot simpler. Google would just serve up approximately 10 blue, organic links per page (plus some Ads at the top), so to work out your organic rank, you simply had to see how far down that list of links you were.

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Local SEO Competitor Audits: How to Find Actionable Strategies Faster
Competitor Analysis

Local SEO Competitor Audits: How to Find Actionable Strategies Faster

Emily Brady
August 14, 2020
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Few things are as frustrating as a competitor analysis that doesn’t yield actionable insight – but local SEO competitor audits can go down rabbit trails pretty quickly. This framework is designed to help you identify which one to go down first so you can find actionable information faster.

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How to Choose the best eCommerce CMS – Marco Bonomo
Ecommerce SEO

How to Choose the best eCommerce CMS – Marco Bonomo

Marco Bonomo
June 22, 2020
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3 min

Picking the right CMS can be a daunting task. In the past few years Shopify has broken many records, making the founders billionaires. Magento, on the other side, is loved by developers and SEO consultants and it has retained over time a solid reputation in the Ecommerce CMS industry. Here are my best tips to help you out deciding which CMS is the best – or better – which one is the most suitable for your needs.

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Creating Meaningful SEO Dashboards for the Whole Company
SEO Reports

Creating Meaningful SEO Dashboards for the Whole Company

Steph Whatley
May 28, 2020
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6 min

It’s crucial that from the outset you’re meeting with your stakeholders and getting an understanding of their business objectives and KPIs before creating the SEO dashboard. This often means speaking to individual teams who have a stake in SEO activity, and finding out their projects, resources and priorities so that you can build these into your dashboard.

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Google for Jobs
Keyword Rankings

Google for Jobs

Marco Bonomo
May 19, 2020
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3 min

The quality of the job ad is probably the most significant ranking factor in Google for Jobs. On top of displaying key elements such as a company info, role description, skills and responsibilities, I warmly recommend to add extra layer of information for Google to digest. For example, working hours, salary, benefits, and a more in-depth company information could make the difference between a good and an excellent job ad copy.

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New User Intent features live
SEO Software Updates

New User Intent features live

Laurence O'Toole
May 19, 2020
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15 min

In this post, we share some details of what the new features look like and how SEOs can use them to good effect for their SEO and content marketing campaigns.  We’ve also shared some of our thinking behind our approach to analysing user intent in search and how we’ve constructed our model(s) and have contrasted this to some limitations we have experienced using other keyword intent models promoted by leading SEOs.

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