How to Perform Keyword Research

There are so many tools and methods when it comes to Keyword Research that it becomes difficult to know where to start. At Tea Time SEO we had Charlie Williams, Barb Davies and Laurence O’Toole share how they go about their research and make informed decisions about their content.

A big thank-you to our co-authors for giving up their time and sharing their expertise with us. If you would like to become involved with our Ultimate SEO Guide series then please get in touch.

The Ultimate Guide to Keyword Research - Table of Contents

About the Co-Authors

Charlie Williams

A search veteran who’s worked just about every kind of role over more than a dozen years in the industry, Charlie runs Chopped Digital, an SEO & content strategy consultancy dedicated to helping create better sites and smarter SEOs.
Passionate about helping sites take control of their SEO, he helps run local digital marketing events and has created a number of training courses.
A regular industry speaker, Charlie loves to share ideas on his specialities of content strategy for SEO, technical SEO & creative user experiences. He also thinks keyword research is *amazing* for finding the content your audience wants from you.


Barb Davids

Owner of Compass Digital Strategies

Barb Davids is a digital marketer, SEO strategist and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. As lockdown began and clients lost budget, she continued working on some pro bono for a couple of months. Offering free help to select industries. Her own business as a result has pivoted and begun to offer online courses so that business owners can work to gain more site traffic and leads at a more budget friendly cost.


Laurence O'Toole

Authoritas CEO

Hopefully, Laurence needs no introduction. He’s the CEO and founder of Authoritas and has been actively involved in the SEO market since hiring his first SEO agency about 20 years’ ago. He has the grey hair and scars to prove it.

If there are elements you want to add where you can draw from your own experience, please contact the marketing team.

Learn how to get your Keyword Research started with help from our great authors!

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