Google has rolled-out its much anticipated CWV (Core Web Vitals) update which means that it will now take these metrics into account in its ranking algorithm, so if you want to maintain or increase your domain’s current visibility in the SERPs, you need to be on top of these.
With that mind, over the past few months, we’ve been developing a brand new Page Experience module which allows you to run tests on webpages, get a report on Core Web Vitals (and other KPIs) for each page and make notes on what improvements you’re testing. You can then quickly run another CWV report to see if those changes have had any positive effect. This tool is currently in beta, keep an eye out for announcements for when it is live for all our users!
To get started, you can simply cut and paste one or more URLs into the input field here 👇🏻
Alternatively, you can make use of the Upload URLs link (shown above) and a dialog window will appear, which will allow you to cut and paste a list of URLs (up to 100 at a time):
A processing window will then appear as we check every URL for you (only URLs that return a 200 status are worth testing, after all!):
The URLs you have inputted or uploaded will then show up in your Report History table:
This will give you a summary of the CWV metrics – cells are coloured-coded so you can get a quick insight into where your pages may have issues. The colours match the colour scheme used by Google’s Lighthouse report.
You can filter this URL at any time by making use of the filters in the top right-hand corner of the interface. Filter to a specific domain or a number of domains or filter to a specific folder on a site, if that’s where you optimisation focus currently lies.
From this view, you’ll notice 3 icons next to each URL:
Click on the redo icon to re-run the report, click on the external link to open the URL in a new tab or click on the eye 👁 icon to drill down to the URL level.
Here, you’ll see a number of widgets that break down the URL’s performance in relation to a Core Web Vitals metric over time. For instance, this is the LCP (Largest Contentful Paint) widget 👇🏻
As we run both mobile and desktop tests, you’ll notice that is a good way of assessing whether a page has a particular issue on a particular type of device.
Below the widgets, we display a chart which allows you to compare CWV metrics over time against each other, so you can see where a page is improving its CWV metrics and where it is worsening its performance:
It will also display your comments over time. Finally, below that, there is a table which will display the history of the reports you have run for that particular URL.
You are also able to drill down into the suggested changes from Google Lighthouse by clicking the action button on the right hand side, you will then be able to open the Lighthouse Report and see what changes they suggest to be made.
If you need further help optimising your page for Core Web Vitals and Page Experience, have a look at chapter 4 in the Technical SEO Guide by Koray Tuğberk GÜBÜR, where he drills down into what each metric is and how to optimise for them.
The rollout of SGE will create unprecedented risks to your hard earned organic traffic, as well as new opportunities to succeed.
You need to be ready. The only question is, whether you want to be ready now or later?
The API supports all major search engines in many of the large markets and languages globally (desktop or mobile rankings). It is also geo located to decimal lat/long and can be used for high volume queries across all the major search engines.
Looking for new ways to produce more content, more efficiently? (Who isn’t?) Authoritas has designed a new module to help with just that. Our new AI Content Assistant tool will help you create new content with only a few keywords or phrases.
To help you make even more informed decisions about your content strategy, our API now can tell you the Page Structure of the top 10 ranking pages on the SERPs.
Just a quick summary of some of the progress we’ve made this month in supporting and developing our API and our platform products.
As part of ongoing enhancements and developments to the Authoritas platform, we are excited to share the new User Interface!
Things used to be a lot simpler. Google would just serve up approximately 10 blue, organic links per page (plus some Ads at the top), so to work out your organic rank, you simply had to see how far down that list of links you were.
In this post, we share some details of what the new features look like and how SEOs can use them to good effect for their SEO and content marketing campaigns. We’ve also shared some of our thinking behind our approach to analysing user intent in search and how we’ve constructed our model(s) and have contrasted this to some limitations we have experienced using other keyword intent models promoted by leading SEOs.
Good news content writers everywhere – your life has just got much easier!
Back in April 2015 Google released an update that started to penalise sites in mobile search which weren’t ‘mobile friendly’. This meant that some sites were more likely to rank differently in mobile search compared with desktop.
We made a small release today to add support to the platform for keyword rank tracking in Yandex. This might seem like a small update, but it actually consumed quite a lot of development time, as we found the Yandex markup to be quite a bit different to other search engines’ markup.
