The SERPs are constantly changing and we have seen many updates earlier this year from Google regarding the featured snippets . This is why it is even more important to get real-time results. At Authoritas and Linkdex, we have been working to add the latest SERP features to our SERPs API platform, ensuring you can track all your visibility.
The API supports all major search engines in many of the large markets and languages globally (desktop or mobile rankings). It is also geo located to decimal lat/long and can be used for high volume queries across all the major search engines.
We all love keywords and want to see where the (long and short tail) terms are appearing in the SERPs. Use our SERPs API to power your own SEO dashboards with accurate keyword ranking data from any search engine using a real browser.
Are you providing an integrated search strategy to your clients? No problem; our API does not just track organic listing but paid ads and Google Shopping as well. This means you can identify the keywords ranking for paid search but not yet organically. You can then at least own the paid search position whilst building up the ranking for your organic terms. We also show above the fold/visible analysis and you can have the API return just a JSON response and or include the captured HTML too.
– We do not use easy-to-spot SEO work arounds like URL parameters to get results
– We can support local SEO better than other providers as we can geo locate to a decimal latitude and longitude – go hyperlocal to the store front not just a postcode/zipcode level
– All major search engines (Google, Bing, Yahoo, Baidu, Yandex, Naver, Sogou, Seznam, Haosou360) in all major markets are supported.
– Above the fold/Below the fold analysis
– Every significant Google universal SERP feature parsed and analysed
These are just some of the new API calls we have released since the beginning of the year:
Dictionary results: these are now supported and are parsed as a sub-category of Answer Boxes (labelled as ‘Direct Answers’ in the JSON response).
Single Maps: this now appears at the top of the SERPs. This is a one-off Map result. We supported Local Packs before but this Single Map is at the top of the results. It is only seen for specific local queries.
Parsing of recipes: this is a relatively new SERPs feature as you can see below, therefore we did not support this before.
LBLs (Local Business Listings): we’ve added support for LBLs and are scraping other data from Knowledge Panel results (shows under ‘other_items’ in the JSON result). LBLs are a particular type of Knowledge Panel result which include details such as opening hours. We now distinguish between these and normal Knowledge Panel results. Most providers will not do this.
Currency Converter: for a business supplying foreign exchange services to consumers and businesses then it might be useful to know which keywords and questions generate this currency snippet. If you are in this niche and not tracking this feature then you may not be recording your organic rankings correctly (you may incorrectly be recording your first organic rank as the top ranking result when in reality it appears below this snippet). This is especially important if you have seen your rankings drop recently.
Knowledge Panel/Reviews: Parsing of this is now supported
Books (Knowledge Panel sub-type), this is now also supported.
This is a list of the features we can pull with the Authoritas API:
Above the Fold analysis
Ads (PPC – Top & Bottom)
AMP (Accelerated Mobile Pages)
Currency Converter (since Feb)
Destinations (these results link to Google’s Travel Guides)
Discover More Places
Find Results By
Maps (single maps at the top of the SERPs – see above)
Number of results
People Also Ask
People Also Search For
Places (Local Pack)
Positioning (X and Y coordinates of elements)
See Results About
Top Stories (News)
Tweets (Social Media)
Visibility (whether the result is actually visible to a user or hidden in a carousel off the side of the page)
Google is continually experimenting with new SERPs features and it therefore pays dividends to work with a partner with a feature-rich SERPs API that can keep up with those changes. At Authoritas we are constantly working to ensure our clients can retrieve these new features and plan to support all major universal search features at all times.
Looking for new ways to produce more content, more efficiently? (Who isn’t?) Authoritas has designed a new module to help with just that. Our new AI Content Assistant tool will help you create new content with only a few keywords or phrases.
Things used to be a lot simpler. Google would just serve up approximately 10 blue, organic links per page (plus some Ads at the top), so to work out your organic rank, you simply had to see how far down that list of links you were.
In this post, we share some details of what the new features look like and how SEOs can use them to good effect for their SEO and content marketing campaigns. We’ve also shared some of our thinking behind our approach to analysing user intent in search and how we’ve constructed our model(s) and have contrasted this to some limitations we have experienced using other keyword intent models promoted by leading SEOs.
Back in April 2015 Google released an update that started to penalise sites in mobile search which weren’t ‘mobile friendly’. This meant that some sites were more likely to rank differently in mobile search compared with desktop.
We made a small release today to add support to the platform for keyword rank tracking in Yandex. This might seem like a small update, but it actually consumed quite a lot of development time, as we found the Yandex markup to be quite a bit different to other search engines’ markup.