Just a quick summary of some of the progress we’ve made this month in supporting and developing our API and our platform products.
Page Structure API
We’ve made some significant progress this month in putting the final touches to our *NEW* Page Structure API. We’re particularly excited about this development and we hope you are too.
This month we added the ability to extract the following:
Images (including HTML tag, title, alt text, filename and sizes – both original and compressed)
In all, we now support extracting the following page features:
Header tags (H1s to H6s)
Paragraph word count
Overall word count
Text block count
Links (both internal and external)
Main Content vs Whole Page
The next developments for this API will be in adding the following:
Opengraph and Twitter card tags
Meta Robots tag
Distinguishing the most important elements of a page
Page type order in the SERPs (this will be added to the SERPs API response)
If there’s anything else you think would be useful when examining the structure of a webpage, please let us know and we’ll add it to the roadmap, if it’s not already in there.
If you would like to see a sample response, please get in touch. You can also register for a SERPs API key and we can enable the Page Structure feature for your key, so you’ll be able to run your own analysis whilst this API is still in BETA.
Once we’re finished with the API, you’ll start to see this data appear in the front-end application. If you want a sneak preview, the finished product will look something like this 👇🏻
We’ll share some other mockups for other modules on our community shortly.
Where front end development is concerned, we’ve mostly focused on developing a whole new User Interface (which we’re going to be calling “Version 8”), but we’re still making some minor changes to the existing platform whilst this wholesale change is in development and this month we decided to tweak our ranking model for ‘Pure Ranking’ configurations so that they include Featured Snippets as these are really just enhanced organic results. So if you have any projects setup on the platform using this ranking configuration, please note that if a site ranks for a Featured Snippet (Table, Paragraph, List or Video) at the top of the SERPs, it’ll now be treated as having an Organic rank of 1.
The API supports all major search engines in many of the large markets and languages globally (desktop or mobile rankings). It is also geo located to decimal lat/long and can be used for high volume queries across all the major search engines.
Looking for new ways to produce more content, more efficiently? (Who isn’t?) Authoritas has designed a new module to help with just that. Our new AI Content Assistant tool will help you create new content with only a few keywords or phrases.
Things used to be a lot simpler. Google would just serve up approximately 10 blue, organic links per page (plus some Ads at the top), so to work out your organic rank, you simply had to see how far down that list of links you were.
In this post, we share some details of what the new features look like and how SEOs can use them to good effect for their SEO and content marketing campaigns. We’ve also shared some of our thinking behind our approach to analysing user intent in search and how we’ve constructed our model(s) and have contrasted this to some limitations we have experienced using other keyword intent models promoted by leading SEOs.
Back in April 2015 Google released an update that started to penalise sites in mobile search which weren’t ‘mobile friendly’. This meant that some sites were more likely to rank differently in mobile search compared with desktop.
We made a small release today to add support to the platform for keyword rank tracking in Yandex. This might seem like a small update, but it actually consumed quite a lot of development time, as we found the Yandex markup to be quite a bit different to other search engines’ markup.