Analysing competitors’ performance in the marketplace can sometimes help you to get buy-in for an SEO project from your client, or, if you are in-house, from your senior management team. This is particularly true if competitors are executing a strategy that you had wanted to pursue and would have been beneficial to your company.
Carla Thomas and Emily Brady joined us for Tea Time SEO in 2020 and shared their insights with us around competitor analysis in SEO. Carla looked at the analysis in some of the more competitive markets such as finance and insurance. Emily went into the detail about a content gap analysis which is of course very important when prioritising on-page SEO.
A big thank-you to our co-authors for giving up their time and sharing their expertise with us. If you would like to become involved with our Ultimate SEO Guide series then please get in touch.