OK, this might be a section to skip for experienced SEOs. Even, if you are relatively new to the field then you will likely have read plenty of advice from industry veterans on how to structure your website properly for search engines.
So we won’t go into huge detail in this section, but suffice to say here’s a list that conventional wisdom amongst SEOs says is generally accepted best practice.
Watch our Tea Time SEO session here:
Google makes thousands of minor algorithm updates a year (3,620 in 2019 alone) and we’re here to help you keep up with the changes affecting your website. Together with our SEO expert authors, we plan to maintain these guides as a current resource of useful, pragmatic advice for SEOs that can have a positive influence on your site’s organic sessions over time. Read the intro
There have been huge volumes written about the importance in SEO today of understanding keyword intent or as we prefer to phrase it ‘User Intent’. It is now seen as an essential part of the SEO keyword and audience research process. Read Chapter 1 to learn more
We’ve already seen that Google is hell-bent on providing the very best answer or answers to a user’s query. Read more on how to do this in Chapter 2.
Google wants to deliver the best experience for its users and that means serving them the most relevant, authoritative answers from trusted sources to the questions they need answering. Understand how to build a better user experience in Chapter 3.
Need some help structuring your website? We’ve put together a list that conventional wisdom amongst SEOs says is generally accepted best practice in Chapter 4.
Quality backlinks from relevant sources are the lifeblood of your SEO campaign. Read through our step by step process of how to do so in Chapter 5.
In this chapter, Himani Kankaria and Rebekah Dunne dive deeper into their top tips for on-page optimisation for eCommerce sites. If you are an SEO in eCommerce looking to grow organic traffic that will convert, then head over to Chapter 6.
Cheryl Luzet, now helps us bring the discussion to optimising pages on local SME websites. Learn plenty more from here in Chapter 7.
While Authoritas is a comprehensive platform for SEO and content marketing professionals we recognise that as SEOs use many tools to help in our day-to-day roles and we’ve included some of the favourite tools in Chapter 8.
Read a short overview of this guide and access our On-Page SEO checklist in Chapter 9.
If you are looking for an easy way to automate much of the advice given in this guide, then please book a call with one of our platform experts to explore whether we have what you need.
This is a big topic – if you would like a simple primer then try this article by one of our Tea Time SEO speakers Dave Davies of Beanstalk Internet Marketing. Bill Slawski has also analysed related Google patents to shed light on how Google may be using its understanding of entities in its ranking models.
As it relates to on-page SEO what relevant advice can we give you?
Tip 1 – Reference relevant entities in your content and consider linking to them.
Tip 2 – Mark-up your content to show how you relate to these entities. This goes beyond basic schema markup to create a vocabulary of relevant entities that relate to your content that you can mark-up using linked data publishing mark-up to reference.
There are some great tools like WordLift.io that can do the heavy lifting for you. (Editor’s Note: We’ve just implemented this and will update this guide when we have more results).
