Expert SEO Contributors
All our writers and editors are SEO veterans with many years of experience of optimising sites. They have been kind enough to share their successes and sometimes their failures, so you can apply their learnings to your next SEO project.
(We hope you like their posts - and if you do please share them!)
A search veteran who’s worked just about every kind of role over more than a dozen years in the industry, Charlie runs Chopped Digital, an SEO & content strategy consultancy dedicated to helping create better sites and smarter SEOs. He also thinks keyword research is *amazing* for finding the content your audience wants from you.
eCommerce Marketing Consultant at eComKeeda and Founder at Missive Digital - With more than 10 years in digital marketing, Himani helps B2B companies with creating data-driven integrated and channel-specific marketing strategies with specialization in on-site SEO and content to achieve more than 800% growth in overall website traffic and 200% growth in leads YoY.
Cheryl Luzet set up digital marketing agency Wagada in 2011 with the plan of ‘doing a bit of freelance work’ while her children were small. 9 years later she employs 13 people and they work out of a former mill in St Albans. Having hated everywhere she has ever worked previously, Cheryl was determined to create a positive working environment at Wagada. Happy staff = happy clients.
Rebekah has been operating in the digital space for over five years. She began her journey as a content writer before gaining experience in SEO, PPC and social media. Today, she focuses on producing engaging content that meets her readers’ needs.
As Content Marketing Manager at Square, Carla specialises in on-page optimisation, link building and digital PR. With a marketing career spanning over five years her portfolio includes top e-commerce, leisure and insurance clients. Outside of work she is a resident foodie, avid reader, traveller and film addict.
Dave Davies holds the regal title of Duke of URL over at Beanstalk Internet Marketing, which he started back in 2004 with his wife, the Lady Mary. Having survived the economic crash of 2008/2009, both Dave and Mary have experience in what was about to happen in the early COVID-19 days with budgets contracting and consumer behavior changing dramatically. They therefore viewed much of what 2020 had in store as an opportunity. This was the opportunity to learn, to develop new skills, and to work with clients to capture market share while it was on sale.
Ben is a content specialist at Impression, focusing on on-site SEO and content optimisation, as well as co-hosting Impression’s RankUp SEO podcast. He’s spent his SEO career at Impression, joining while still a student in 2016. Now he splits his time between providing specialist on-page work for Impression’s largest clients and leading SEO strategies. Alongside working from home in the last 8 months, he’s enjoyed walking in the beautiful Vale of Belvoir and spending time with friends in the virtual world of online board games.
As a Senior SEO Executive at Impression, Hugo specialises in ecommerce SEO with a focus on international ecommerce SEO. Hugo is passionate about testing integrated digital strategies and leveraging new SERP features to increase the organic visibility of his clients. Hugo recently published a whitepaper detailing the different SERP features available on Google across desktop, mobile and voice, with tips on how to optimise for each feature.
Dan has worked in marketing for 18 years and is currently Retail Ecommerce Manager at Stanley Black & Decker, Inc. Previously, he was at IDHL, where he worked closely with the directors and heads of service to identify new business opportunities. Generating quality leads, following these up and consistently obtaining high conversion rates. Alongside this, he also works on his own ecommerce and Amazon store promoting other products and services where appropriate and generating referral leads.
Bill is the founder of Back Azimuth Consulting and a global search strategist. Well known on the conference circuit, he has spoken at conferences in 33 countries. Outside of that, he is also a co-author “Search Engine Marketing Inc” and he developed the HREFLang Builder which won best Search Software in 2020.
Chloe has extensive SEO experience both in-house as SEO Manager at Dunelm and agency-side where she was responsible for managing large client accounts and heading up Impression’s international SEO service. She specialises keyword and content mapping, language & culture and understanding the impact & risks of new market entry. She supports small and large businesses in improving their organic presence in the UK and globally across over 40 markets.
Lead SEO Manager (Tech SEO) at AutoScout24 - Larissa loves supporting newer SEOs in their development, finding creative ways to improve websites beyond the obvious measures and creating synergies with other teams.
As a specialist eCommerce strategy and replatforming consultant, James helps organisations deliver ecommerce growth based on realistic plans and budgets and specialises in ecommerce replatforming, guiding organisations through the complexities of a new platform build or replatforming project, as a technology/solution agnostic independent consultant. He’s the co-founder of the popular #EcomChat Twitter group and the Re:platform podcast.
Hamlet was the founder and CEO of RankSense. He had a Technical SEO background with an emphasis on ecommerce and was a big part of the search community. Hamlet invented RankSense, an app to simplify implementation of SEO fixes using Google Sheets. He will be missed by all.
Head of SEO Operations at Builtvisible. Jess has a background in traditional marketing, having worked in both B2B and B2C roles before specialising in digital in 2016. Jess spent 2 years as a Senior Technical SEO Consultant at Erudite before becoming Account Director, and particularly enjoys working cross-discipline to find lucrative opportunities for clients.
Jess is an experienced copywriter with a passion for all things content, social media, SEO and digital PR. After completing a degree in Journalism, landing her first job as a reporter and risking it all to seize a ‘once in a lifetime’ opportunity to move to Barcelona, she fell into the world of marketing. She has held various roles within the industry from account management to managing an SEO and content team, and have worked both in-house and agency side.
Amie Sparrow heads up Digital PR at Blue Array. She has worked in both digital and traditional PR and marketing roles for a diverse mix of industries in a career spanning more than 15 years. In the past five years she has built a digitally-focused PR department for a company in-house as well as shaping and leading the Digital PR offering at Blue Array SEO.
Abigail Bennetts is the digital PR manager at Propellernet and has worked at various digital PR agencies for over two years now. Abi has spent the last nine months since joining Digitaloft (on the same day that the UK’s lockdown was announced) on a lot of video calls, pivoting our digital PR strategies to continue to provide relevant content for journalists and helping to grow the digital PR team!
James Bavington is Technical Director at full-service agency StrategiQ who are based in both Warwickshire and Suffolk UK. James started his career in 2006 as a designer and front-end developer, gaining an affinity for SEO and Ecommerce prior to joining StrategiQ in 2015 to own the cohesion between the development and marketing teams.
Director of Organic Growth @ Go Henry, Ben has extensive SEO experience both in-house and agency. Ben Beckwith joined Semetrical back in 2014 as one of the first employees and has since grown with the company where he is now Head of SEO. He has developed an award-winning department of SEO specialists at Semetrical and is passionate about all things SEO.
Sara Moccand-Sayegh is an SEO specialist at Liip, a web & mobile development agency and Holacracy in Switzerland. She is the co-host of #SEOnerdSwitzerland Meetup and a big fan of taking technical classes but skipping the theory.
Barb Davids is a digital marketer SEO strategist and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. Her own business as a result has pivoted and begun to offer online courses so that business owners can work to gain more site traffic and leads at a more budget friendly cost.
Jonathan Kelly is a link link acquisition specialist for 1stOnThelist.ca a full service boutique SEO and Web Design Company located just outside of Vancouver Canada. Jon brings over 16 years of experience in SEO and specializes in merit-based white-hat link building methods.
Laura Monckton has 6 years of marketing experience, and in the last 2 years, she’s been delving into the depths of SEO. Content has always been an area of enjoyment for her, with a degree in English and experience in copywriting. She’s a CIM qualified digital marketing specialist for a mid-market software company, with first-hand experience supporting a large website, auditing blog content and championing best practice. In this last year, she has kept herself busy by consuming books to discuss at a book club set up by friends, lots of DIY, a house move and a new pup. Netflix has come in handy for passing the time too!
Greg Bernhardt is an SEO Strategist for Rocket Clicks with over 20 years of experience in web marketing and web technology. Over the past year, Greg’s interest has been focused on semantic, site performance, and Python SEO. While working with Python, Greg created and writes Python SEO tutorials for importsem.com.
Daniel Heredia Mejias is currently working as a SEO Product Owner in the eGaming industry. Taking care mainly of SEO technical stuff, he started his adventure in the SEO field four years ago in Barcelona, before moving to Malta where he’s been living for two and a half years. In 2020, taking advantage of the lockdown and despairing at home he created a blog and has since been regularly posting many tricks to automate common SEO tasks with Python
Victoria Olsina is the Head of SEO of Dojono: a specialist SEO agency focused on the FinTech vertical. She is a seasoned SEO consultant and speaker with over 10-years of experience across 3 continents. She has worked for global brands including Barclays, ConsenSys, Telecom, Lotto, Kathmandu, Citizen Watches and New Zealand Tourism.
Steph Whately is a SEO Manager at Blue Array in Reading. She has over 6 years experience in digital marketing and has been specialising in SEO for the last two years. She is a speaker at BrightonSEO, Women in Tech SEO and ReadingSEO. Steph likes finding efficiencies, data and staffies.
Co-founder of ALTA Digital, Tamara has over 15 years of digital marketing experience working with leading brands to delivering digital marketing solutions for many different businesses across numerous verticals with successfully tested strategies for global, national and local clients.
Tom is the Technical SEO Director for BlueArray, looking after the agency’s technical output. With 4 and a half years of experience in the industry, Tom loves talking and training on all aspects of SEO. He has recently been awarded the Young Search Professional Of The Year at the UK Search Awards, and is a trainer for Brighton SEO. Outside of SEO, Tom spends a lot of time running, cooking and doing stupid things on his mountain bike.
Sophie loves technical SEO. Like, passionately. Ask her anything about bookmarklets, algorithm updates, on-page optimisation, e-commerce or auditing and she’ll happily blow your mind. She also loves penguins (and even runs her own store), so if you happen to be in the business of penguins and want your site to rank higher, you know where to come. Sophie previously worked at Rise at Seven earlieras an SEO Strategist at the agency, and now is Technical SEO Director at Studio Hawk.
Marco is an SEO specialist and is currently Global SEO Operations Lead at Philip Morris International, having previously worked for the award-winning MediaCom London. He is a contributor to Search Engine Land, Search Engine Watch and Smart Insights. Marco has been a BrightonSEO speaker for the past 2 years, he has expertise on Analytics, Google for Jobs, Ecommerce and recruitment websites.
A coffee-fuelled ambivert with a passion for people. Digital strategy and communications are a main focus for her and as Head of Marketing and Communications at Rezcomm she gets to build a strong brand for a niche B2B audience. Content marketing, SEO & email marketing are some of her loves and she swears by the SOSTAC framework. Fun fact: Before turning ‘digital’ Sarah trained as a youth pastor and spent time making coffee and nailing latte art.
Serena has worked both in-house & agency side, with experience on B2B, B2C, finance, insurance, motor and other misc. She believes in processing data at scale to deliver insights, and constantly improving existing systems. Serena is currently obsessed with ASO and using Python to extract and process SERP data.
Sandy is a data scientist and SEO consultant with ten years of experience in organic search. He is the group data lead at Purplex Marketing in the UK. Before that, he worked across a variety of roles with some of the largest brands in the UK. Although these days he tends to settle on data, analytics, technical SEO and solving more problems than he creates.
Matt is the Product Manager at Authoritas. He's got 2 degrees, has taught himself to code in PHP, Python and React. He's worked in SEO for over a decade and has good experience of all aspects of SEO and a solid technical understanding of website development and application development. He is responsible for designing and building the front-end for the next generation of the Authoritas platform (V8) coming in 2023.
Maria has been working on SEO for over 6 years. She joined Builtvisible early in 2017 where she works as a Senior SEO Consultant. She is most passionate about the technical side of SEO and specialises in website speed optimisation and ecommerce SEO. She enjoys speaking at conferences and is a regular trainer at BrightonSEO.
CEO and founder of Authoritas. Started in Digital Marketing back in 1996 and first got interested in SEO when he hired his first SEO agency in 2000 (what he was doing for the first 4 years we're not sure!). He even counts that original SEO agency as one of his clients today. He has over 20 years experience of developing SEO software and APIs, big data analytics and SEO research.
Kim Dewe is Head of SEO of Blue Array, a Digital Marketing agency in Reading. She likes the technical oddities of the search engine algorithms and the ever-evolving product features. Being at Blue Array, Kim has been involved with all types of migrations and looks forward to sharing her insights.
Koray Tugberk Gübür runs the Holistic SEO agency in Turkey. Koray believes that SEO is the intersection of Marketing and Coding with a creative mind and growth hacking love. Therefore his symbol is “” which means “Marketing” as a web component with HTML Tags. He spends his time learning new things and methods, working on his coding skills, attending meetings, and educating his team. In the future, he will be publishing a new SEO Case Studies with the things he loves most about SEO! He has been chosen as a finalist for European Search Awards, included in the Top 202 SEO Experts list of SEJ, and Aleyda’s Learningseo.io curation. He researches and writes extensively about entities, semantic SEO, NLP, AI and Python and the impact of this and other developments on SEO.
Julien worked for several years with some of the best SEO agencies in France, before creating his own company Databulle in 2017. He speaks at most French SEO events, where he shares his knowledge in Technical and Data SEO. Julien was awarded the Young Search Personality Award at SMX Paris in 2018, and is an OnCrawl ambassador. He is also co-founder of Web in Reims, an annual webmarketing event in Reims, France.
Kerstin is currently SEO Digital Marketing Manager at Tide and has been a Digital Marketer/SEO since 2009 agency-side and inhouse across a number of different countries. She loves the internet, digital marketing and helping businesses grow. Kerstin is passionate about continuous learning and knowledge sharing and is a LinkedIn Learning SEO and Digital Marketing trainer as well a IAB UK adviser for search, content and native advertising.
SEO Consultant and Growth Marketer. SEO Jo has been working in the industry for 15 years, working client side, agency and for SaaS companies. She even spent a year or two working with the Authoritas team to get our Tea Time SEO community initiative off the ground. She is the founder of Turn Digi, SearchLDN organiser, Awards Judge and take time to share her know-how and mentor others.
The Brand SERP Guy, Jason Barnard is founder and CEO of Kalicube, and an international digital marketing consultant who specialises in Brand SERP optimisation and Knowledge Panel management. He writes regularly for leading digital marketing publications such as Search Engine Journal and SEMrush and regularly features in others such as onCrawl, Search Engine Watch, Searchmetrics, Trustpilot and Content King. Jason frequently speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX London and Munich, ITB Berlin and YoastCon. Jason has over 2 decades of experience in digital marketing, he started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007). You might want to check out Jason's digital marketing podcast. The conversations are always intelligent, interesting and fun. Guests include Rand Fishkin, Joost de Valk, Jono Alderson, Bill Slawski, John Mueller... Just search 'Jason Barnard podcast' on Google :)
Georgie Kemp is Global SEO manager at Bumble. She's an experienced, proactive and metrics driven SEO professional with excellent business acumen from experience across agency-side and in-house (both corporate and start-up environments). She specialises in effectively deploying a range of high-growth SEO strategies based on the KPIs of the client/brand.
Frank is an entrepreneurial engineer and data scientist with 12+ years overall industry experience working for seed-backed tech startups, including Authoritas where he lead our big SEO data research studies.
Emily Brady is a Senior Director of SEO at Scorpion, where she has 8+ years of SEO experience and develops strategies at scale for SMBs and national brands. She has extensive experience leading training sessions and courses for SEOs and other digital marketing professionals at Scorpion and is happy to make her industry debut as an SEO speaker on Tea-Time SEO!
Working as Content Marketing Director for Authoritas since March 2015, David also hosts our own weekly show – “This Week In Organic”, commonly referred to as #TWiO.
Christopher is the lead SEO consultant at the agency IMPACT Extend. He helps omnichannel players in Denmark and big B2B companies with SEO. He has also been a speaker at SEOday in Denmark in for three years running. He is excited about customer journeys, content and data. He developed the Google Volatility Score as a better way to understand the competition on Google. Christopher also created the Fresh data project to always have updated data in the customer's Keyword analysis. Currently he is building a pixel tracker for better rank tracking.
Carrie is a digital marketer who has spent several years working in the SEO industry for Authoritas. She shares the latest software developments and updates from the Authoritas team on our blog and in our community. She also curates the newsletter and the Tea Time SEO live streams we've been running with industry experts.
Becky is the CEO and Founder of Reflect Digital, an award-winning agency based in Kent, UK. Becky was awarded Agency Leader at the Wirehive Awards in 2019. Her team won several awards for their work in search marketing. Becky has spent her last 12 years working in digital marketing. She pushes her team to continually challenge the norm – always delivering a high standard.