The fourth stage or optimization stage is characterized by implementing the plan that was created in step 3. This involves fixing the issues that arose during the audit stage, creating content around the topic areas suggested by the platform and optimizing existing content with the keyword suggestions from the platform.
Fix technical issues
The Authoritas platform finds the technical issues on your site. This phase in the SEO and content marketing process is to implement the plans laid out in the Strategy stage and fix these issues. By fixing these issues, you will be providing a much better user experience as well as providing a better experience for search engine crawlers. Poor page speeds and high bounce rates (bear in mind that sometimes a high bounce rate is not necessarily bad) are indicators of a poor user experience, you should also take time to improve these factors while optimizing the content on your pages.
Optimize pages and create new content
If a user is interested in the content that you are producing, they are more likely to stay on your site and share your content. Whilst not a universal truth, a good general rule of thumb is that the longer a user stays on your site, the more likely they are to become a customer.
Key features to support your optimization stage
Market Intelligence - decide on new content themes and ideas for your website
Content Analysis - fix content issues on your site identified within the platform