The Authoritas 6-Step SEO & Content Marketing Process: Strategy
The third step in the Authoritas SEO and Content Marketing process is selecting the right opportunities, setting goals and creating a plan to move forward with. In other words, setting a strategy and organizing your activities to implement the changes needed to improve your SEO and content marketing efforts.
Assess resources and budget
It is important to assess the amount of resources available within your organization. This helps give an idea of what is available and helps guide the direction and scope of you business over the long term. It also helps you plan where you will allocate certain resources in order to meet stake holder expectations and meet the needs of the market as a whole.
Set strategy, goals and KPIs
Setting your strategy and creating goals is made a lot easier with our platform. Our Market Intelligence feature uses big data and the latest graph technology to organize and segment your marketplace. It helps you pick the best areas of opportunity to help forecast your ROI. The platform also enables you to prioritize your plan of action for both the short and long-term.
After the site audit is completed, the various recommendations are noted for the improvement of your website and SEO strategy. But there is no point in starting with fixes that are less important than others. The platform helps organize your activities from your technical site changes, content and meta data changes to link detox and new content creation.
Key features to support the planning of your strategy
Market Intelligence – define your content marketing opportunities that will generate the best ROI
Technical Site Audit – take into account the technical errors found on your website
Link Profiling – research unlimited sites that you may gain links from
Content Strategy – automate your content strategy by discovering the best keyword opportunities from your top 100 competing sites